Monthly Archives: October 2013

Building Long-Term, Dependable Traffic: Brick By Solid Brick …

By |October 29th, 2013|

Imagine the situation…

You have a website containing dozens if not hundreds of pages containing quality, valuable information. Your site covers all manner of different topics related to your niche.

The search engines love it. Over time you have built up an ‘authority’ site … one content brick at a time … and they have your different pages ranked under a ton of different search terms. They send you visitors every single day who have a real interest in what you have to offer. Potential customers, all of them.

Essentially, it’s traffic on auto-pilot.

It’s not just content on your own site … you’ve also spread your content ‘bricks’ far and wide, and built up similar content on various other sites. (Why the brick analogy? … I’ll explain more soon …)

For example, you have articles, press releases, videos, guest posts, other contributions to blogs, white papers, and so on. All this content similarly attracts readers and directs them straight through to your website.

With all your content building both attracting and sending you traffic on a continuous basis, you couldn’t turn off the traffic tap even if you tried.

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Content Optimization: Using Content To Improve Search Engine Ranking

By |October 22nd, 2013|

In my previous post on website content strategy (and yes, you do need one), I talked about how to do keyword research to enable you to then create content your prospective customers are actively looking for.

Effectively you’re developing a wide range of bait through which you attract your marketplace, and hook them into your website.

But how do you ensure your content is optimized for the keywords you focus on, so you get search engine rankings for your bait, and attract click-throughs from potential customers?

I’ve been involved in search engine optimization for over a decade, have numerous #1, top three and first page listings for a wide range of keywords, including #1 placements for keywords with millions of competing results, and have done for years (including seeing off numerous Google algorithm onslaughts that have devastated other sites and businesses) … so know a thing or two about what it takes to rank, and rank well, over extended periods.

I’m not talking about gimmicks, or the latest shady practice that might work now but will get you stung long-term … but creating the type of site that delivers exactly the type of value Google wants to deliver to its users, and the type of site they can’t help but rank well because it’s best of breed and not doing so would be a disservice to their users.

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How To Do Keyword Research For SEO

By |October 15th, 2013|

One of the keys for a successful website content strategy is creating content that appeals to your specific marketplace. You need to create content your prospective customers are actively looking for.

How do you know what they are looking for?

The answer of course lies in doing effective keyword research.

While you should always focus your content primarily on providing value to the visitor, you use the results of your keyword research to optimize the content for search.

In doing so, you can have long-term content assets in the search engines that continue delivering quality leads to your business for years.

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Recipe For Online Success: The 5 Simple Ingredients For A Successful Website

By |October 8th, 2013|

What makes a successful website? Is there a simple recipe we can follow for online success?

You can define success as you wish, but for a successful business website it needs to have two main attributes:

  1. A continual flow of traffic – not just any traffic, but traffic consisting of visitors who actually have an interest in what the site has to offer (a.k.a. targeted traffic). This traffic might come from a variety of sources, such as paid advertising, links back to your site from content on other sites, referrals and recommendations, search engines, offline content, and so on.
  2. The ability to monetize that traffic – those visitors – into sales. So whether it happens more immediately or over a longer period of time, you build (or further strengthen) your relationship with the visitor, until purchasing from you seems to be the next logical step for them to take. And once that visitor becomes a customer of course, you then continue to build that relationship, selling them products and/or services of interest to them.

And then once you have those two attributes in place, you can make a successful website increasingly successful by …

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Content Marketing Challenge: Stickify The Content On Your Website (And Hang On To Your Visitors For Longer!)

By |October 1st, 2013|

Marketing your website isn’t all about activities external to your website. In fact, it’s arguable the most important marketing you do is right at home with the content you have on your site. And this is the most important factor in effective content marketing.

After all, your results from marketing a site that is barely worth marketing will be miserable in comparison to marketing a site chock-full of engaging, exciting content designed to attract visitors in their droves and encourage them to stick around.

And this is what stickifying your content is all about – making your content more ‘sticky’ so that when visitors arrive, they stick around for longer … and you get more chance and opportunity to convert them into leads and customers. Makes sense, right?

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