Monthly Archives: December 2013

14 Simple Ways To Get Awesome Content Marketing Ideas For 2014

By |December 31st, 2013|

As we head into 2014, content marketing will continue to become an increasingly dominant part of effective online marketing. As a result, you’re no doubt only too keenly aware that a steady supply of content is going to be become increasingly crucial for your business.

But even when you get someone to help you write the content, you still need to tell them what to write about … and this is where many business owners struggle.

What can you create content about in order to connect with and attract leads and customers for your business? How can you generate enough ideas to keep the content flow going, and avoid a drought of ideas that would otherwise cause your business to become increasingly invisible in a world of increasing communication and customer connectivity?

It’s actually far simpler than you think.

Here are fourteen top ways to get a continual flow of awesome content marketing ideas to feed your Content Tree™ during 2014 and the years beyond, and build an ever-increasing level of online visibility for your business and increasing amounts of traffic heading for your website:

[…]

Comments Off on 14 Simple Ways To Get Awesome Content Marketing Ideas For 2014

How To Easily Add Pinterest As A New Content Channel To Promote Your Business

By |December 24th, 2013|

There are some interesting stats on Pinterest, the social media image sharing site, that make it worth paying some attention to.

With over seventy million users (in less than four years), and five million article pins a day, the site gets a ton of usage … and can drive a lot of traffic as a result.

According to a recent post on Mashable, Pinterest drives more referral traffic than Twitter, LinkedIn and Reddit combined.

But that’s not all …

[…]

Comments Off on How To Easily Add Pinterest As A New Content Channel To Promote Your Business

Repurposing Content: Five More Ways To Grow Your Content Tree™ And Gain Visibility For Your Business

By |December 16th, 2013|

As a follow-on from my previous post a few weeks ago about growing your Content Tree™, I wanted to share more ways in which you can gain further visibility for your business from a single original piece of content.

In the previous post I shared eleven ways in which you can leverage a piece of content, preferably a blog post on your own site. In this follow-on post, discover five more ways you can start adding to your content marketing plan right now.

[…]

Comments Off on Repurposing Content: Five More Ways To Grow Your Content Tree™ And Gain Visibility For Your Business

What Can Nelson Mandela Teach Us About Effective Content Marketing?

By |December 10th, 2013|

With the recent sad passing of Nelson Mandela, and his memorial service being held today in Johannesburg, it made me wonder …

What can we learn from someone who was so influential the world over and touched and connected with so many people on all levels in so many ways?

After all, isn’t that ultimately what we’re trying to do with content marketing? To spread our story, to influence as many people as possible, to touch and connect with them effectively, to build relationships?

How did Nelson Mandela achieve all these goals, and what can we learn from him to improve our content marketing activities?

Here are the three main principles I have extracted – perhaps you can think of some more?

[…]

Comments Off on What Can Nelson Mandela Teach Us About Effective Content Marketing?

How To Add a Print-Friendly Button To Your Blog (And Extend Your Reach, Authority and Influence!)

By |December 3rd, 2013|

The importance of enabling your blog for print was illustrated to me some years back ago, when a reader of one of my blogs left a comment asking for a print-friendly version of the post (and others) so he could more easily print it out, read offline, and presumably retain for future reference:

Offer a print-friendly button

Lesson learned, and a print-friendly button was promptly installed.

If you’ve ever tried printing out a web page straight from the browser, you’ll know it’s rarely printed in the same form in which it appears in a web browser. Often you’ll get elongated links spread out over several pages, text printed on top of other text, and other layout issues.

In addition, resources you might mention and link to within the post are just printed as a blue underlined link, with no printed reference on where the link is actually pointing to.

So … difficult to read, wasted ink and paper, and information loss. Not too conducive to building your authority and influence, is it?

You’d also be surprised how many people reading your blog – presuming it’s offering high-value, actionable information! – will want to print out a post, and stick it on the wall or on the desk for their reference. Or some will simply prefer reading offline.

If you don’t offer such an option, not only does it damage your authority and credibility, but also your potential reach, as a proportion of your readership will head elsewhere, in search of a more user-friendly experience on a blog that recognizes and respects their needs.

If your blog is already print-capable, great. If not, read on …

This post shows you exactly how to install a basic print plugin for WordPress that gives you an instant print-friendly button you can then have available for your visitors. It’s a five minute job, and once done it’s a permanent positive asset for your blog that will help you retain your readership, as well as extend your reach, authority and influence.

[…]

Comments Off on How To Add a Print-Friendly Button To Your Blog (And Extend Your Reach, Authority and Influence!)