Is Keyword Research Dead? Long Live Keyword Research!
I read a post on Google+ recently that mocked another post talking about keyword research, stating it was an old, outdated strategy from 2008 with no relevance to today’s online landscape. While I disagreed with such a quick dismissal of keyword research, it got me thinking.
What actually is the case for keyword research? Is it really still as relevant as it was? What part should it play in today’s content marketing?