As you’ll no doubt be aware, in April 2015, Google began rolling out their ‘mobile-friendly update‘. Effectively this removed websites from their mobile search results that weren’t mobile-friendly.
While significant in itself, the event probably represents the point at which webmasters and businesses owners finally had to take mobile seriously. It was a turning point. […]
Last week I went through 5 elements of great blog posts, based on an original blog post from a few years back that focused on what made a great article. This older post was itself based on reader responses to a survey on what they considered to be great content.
Well, guess what? There are 10 tips in all – I covered 5 last time, and will cover the rest here.
As a quick recap, here are the first 5 tips for great blog posts:
So let’s go through the rest of the tips. Incorporate as many as you can into each new blog post to make your content as compelling as possible!
A few years back, I surveyed readers of a previous article marketing-focused blog for their thoughts on what made a great article.
Content strategy has since largely shifted to creating content for your own site – your blog – in the first instance, and only then repurposing it for publication elsewhere. I therefore thought it was a good time to revisit those responses, and update them where necessary for the current environment along with adapting them to reflect the creation of blog posts specifically. Interestingly many of the broader principles remain exactly the same.
I was watching a webinar earlier this week relating to something I was interested in. It had good content and offered what sounded like a great service I nearly invested in. However, there was something vital missing from their sales process.
Rather than a live webinar, it was recorded. No, this isn’t the issue, but it did reduce my trust to some extent. I had no prior relationship with the service provider, and for all I knew, it could have been recorded several months earlier and be completely out of date. I therefore wanted to make sure it was all still relevant and that the service was still running and offering the claimed benefits.
In other words, in the language of a very common sales objection that often underpins many other such objections, I didn’t want to feel foolish or stupid for spending money on something that wasn’t what I thought it would be.
So I did a bit of research. Fairly normal ‘potential customer’ practice, and one I’m sure you’re familiar with.
In the end, despite the fact I was a so-called ‘hot prospect’ and otherwise ready to buy, I decided not to proceed. In other words, they lost the sale.
Why? What was the vital part missing from their sales process that would have otherwise allowed me to continue down the slippery slide to the sale?
By using Twitter Cards, Tweets linking back to your site no longer contain just text and an optional image or two.
They allow you to create a ‘rich media’ experience for readers. That means additional visual, audio and textual content, with the ability to play video and audio from directly within the timeline.
These enriched Tweets can help them stand out from the pack, build your authority and credibility, and encourage deeper engagement including click-throughs from followers.
In addition, you can use Twitter Cards to capture new leads from directly within the Twitter timeline, and encourage users to visit your website with a special call to action button. Plus, when you choose to promote Tweets that use such cards via Twitter Ads, you can reach whole new audiences.
Presuming you are using a blog to publish the majority of your content and drive the rest of your marketing – as recommended in the “Be Everywhere” Online Marketing Blueprint – implementing Twitter Cards for your business is straightforward and only takes a few minutes. This post shows you how.
Steve Shaw has spent two decades helping thousands of businesses worldwide unlock business growth and success via his info and software.
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