Monthly Archives: August 2015

Content Marketing Benefits: 9 Key Ways Your Business Wins When You Commit to Content Marketing

By |August 21st, 2015|

So you’ve heard about ‘content marketing’. Maybe you do bits and pieces from time to time, but you’re far from committed and it just tends to languish on the back-burner with a ton of other some-days. You’re unclear how content marketing benefits your business – but should you in fact be giving it more attention and investing more resources?

Sound familiar? Then this one’s for you …

This post gives you 9 key ways in which content marketing benefits your business. In fact, you’ll see why it’s now essential for you and your business not just to dabble in content marketing, but to become fully committed to it.

Ignore it, continue to leave it on the some-day list, and hope to come back to it at some later point … that can be a dangerous game to play. You risk your business becoming drowned out by smart business owners who recognize all the benefits of content marketing, make the proper commitment needed to integrate it fully in their businesses, and act quickly to ensure they stand to reap maximum rewards.

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Call To Action: Creating Effective CTAs In Your Content Marketing

By |August 13th, 2015|

So, someone’s consuming your content? Congratulations!

That’s the good news…

Sorry to spoil the party, but here’s the bad news…

The fact that someone is reading, watching or listening to your content means practically nothing unless you get them to take some kind of action as a result.

Here’s a brief outline of how content marketing benefits your business:

  1. You create content of different kinds and in different media. You publish it on your own site and/or on other sites and content platforms across the web, preferably through repurposing.
  2. People – your marketplace – are attracted to your content and consume it. In so doing, they are effectively raising their hand as a potential new prospect for your business.
  3. You connect with them further to start building a relationship with them. (Otherwise you lose your new prospect as quickly as they found you!) You do this via an explicit and effective call to action – CTA – that tells the prospect exactly what to do.
  4. You continue building a relationship with them, building your authority and credibility with them, and building up trust. This is how you transform that prospect into a customer, and create profits for your business.

If you miss out #3 and don’t have an effective call to action in your content, #4 never happens!
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7 Top Ideas for Lead Magnets to Grow Your List

By |August 7th, 2015|

It’s not enough to just put a form on your site, and hope people leave you their email address. People are increasingly protective of their inbox, and generally resistant to giving out their email address.

However, this changes when there is a suitable value exchange. You offer something to your prospective subscriber of enough value that they are willing to give you their email address in exchange for it.

What you give in exchange for an email address is known as a lead magnet. Lead magnets come in all shapes and sizes.

As a business you will often want to have several such lead magnets (and respective opt-in pages) in order to be able to attract different types of people into your business, but who all exist in your market.

What attracts and offers value to one subscriber, may provide little motivation to another to join your list. But both could be good prospects for your business.

So what types of lead magnet can you offer? Here are 7 top ideas to get you started.

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