Monthly Archives: October 2015

Blog Content Ideas: 57 Ways to Effortlessly Generate Engaging Ideas For New Content

By |October 30th, 2015|

While a regularly updated blog is a key part of an effective online marketing strategy, a lot of businesses fall at the first hurdle. They struggle to come up with new ideas for blog content, and because of that never really get going and consequently miss out on all that blogging has to offer for their business.

Why should you blog?

In terms of measurable results from blogging, three of the main benefits are:

  • Enhanced search engine visibility – in other words, increasing levels of traffic from organic search
  • Support for social media activities and other forms of content distribution – you have regular content to share or repurpose into other forms and distribute elsewhere. You build links and traffic, as well as build visibility, authority and credibility.
  • Improved sales and lead generation – your blog content attracts your market to you through different channels, which you can convert into leads for your business and monetize. Did you know content marketing generates 3 times as many leads as other types of marketing, while costing 62% less (DemandMetric)?

(Want three more? Here are 6 big benefits you get from blogging as a business).

However, without the regular supply of blog content ideas, none of the above is achievable. The good news is that generating new ideas for your blog is a skill like any other, and is easy when you know how.

So here are 57 different ways to generate engaging ideas for new content for your blog — or indeed any other type of content to attract your marketplace to your business.

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7 Key Ways To Increase Your Content Marketing Output (While Not Scrimping On Quality!)

By |October 22nd, 2015|

For it to be worth creating in the first place, there’s no real replacement to content quality. It’s an essential element of your content marketing – without a focus on quality, you gain little if any benefit.

But you also need the quantity. For effective content marketing, quality and quantity must go hand-in-hand together.

For example, if you create the odd sporadic blog post every two or three months, don’t be surprised if little happens.

On the other hand, with regular content production (and importantly, promotion of it – Kim Roach has some great tips on doing this), you start building momentum:

  • People get used to seeing your content regularly, building your relationship with them along with your own reputation and credibility. Shares, comments, click-throughs and other signs of engagement with your content increase.
  • For Google, regular content production and increased output means authority and your rankings start increasing accordingly, steadily building your traffic.
  • You get better at it! The more you create, the more skilled you get at it, the quicker you become, and the more in-tune you become with your marketplace and what works and what doesn’t.

In fact, Ana Hoffman of TrafficGenerationCafé (@anatrafficcafe) states that without such regular content production, her traffic and affiliate sales plummet, even while all other activities stay relatively constant.

However, the more content you create, the more time it takes. And you still have a business to run, right?

So just how do you boost your content marketing output, while minimizing the additional time commitment?

Here are 7 key ways …

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Content Quality Vs. Quantity: Some Answers On The Age-Old Debate

By |October 15th, 2015|

Is it better to pump out more content, and focus less on quality? Or to focus more on quality, but to have less content in circulation?

Yes, it’s the age-old ‘quality vs. quantity’ debate…

The real question of course is, would you be able to achieve your goal(s) more easily with a focus on content quality, or on content quantity?

For example, you could be looking for your content to deliver brand awareness, engagement, lead generation, traffic, and perhaps other goals.

But what exactly is meant by content quality?

In truth, it means different things to different people. Here’s a quick checklist – I’m sure you can think of other factors that should be included too:

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