Monthly Archives: January 2016

The 3-Step Way To Repurpose Your Blog Post As A Quality YouTube Video (And Get Your Business On The World’s Top 3 Websites!)

By |January 22nd, 2016|

If you could do just one thing to get your business more visibility on the web’s top 3 websites, would you do it?

I’m talking of course about video, the growth of which is just exploding due to factors such as easier and faster mobile video access, widespread tablet usage, and videos playing directly within Facebook and Twitter feeds.

Creating a single video allows you to build more visibility for your business not just on YouTube, but also Google, Facebook, Twitter, and numerous other sites.

Most business owners consider getting rankings on Google as vitally important for their businesses.

But what about the second largest search engine, YouTube, processing more than 3 billion searches a month, and bigger than Bing, Yahoo, Ask and AOL combined (see the infographic)?

Unless you’re creating videos on a regular basis so you can be found on YouTube, you’re otherwise invisible on the third biggest site in the world. That’s a significant marketing black hole.

And then there’s Google Video Search, videos shown in their main Web Search listings, and engaging audiences with autoplay videos on Facebook and Twitter.

In other words, video is now crucial for your overall online visibility, and building up an online presence for your business. It’s a large slice of the marketing pie.

The difficulty for most businesses of course is in creating those videos so they can get a piece of the action.

But what if there was a straightforward, relatively easy way to create videos for your business on a regular basis, based on your existing content?

This would allow you to start taking full advantage of YouTube, and start attracting a bigger slice of your marketplace to your business.

Sound good?…

This post shows you how…

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“My Customers Aren’t On Facebook And Twitter!” – Here’s Why Your Business Still Should Be…

By |January 15th, 2016|

An interesting email came in from a customer a few weeks back stating that Facebook and Twitter simply weren’t relevant to their business.

They were in a specific niche selling products and services B2B within a specific geographical location. Their client base, which they had an intimate knowledge of (of course, vitally important), certainly didn’t use either social platform either personally or professionally. It wouldn’t even be on their radar.

Unusual? With over one and a half billion monthly active users worldwide on Facebook alone, yes. But general stats are just that – general. It’s always smart to know your own market in fine-tuned, specific detail.

Instead, the best way for them to reach potential customers was through search (Google) and video (YouTube), backed up by a presence on LinkedIn because they were B2B.

Smart. They know their market. And as they saw it, Facebook and Twitter were completely irrelevant.

But, smart as they are, is that really the case?

Would Facebook and Twitter actually still hold value for them as a business?

In fact, this post shows that even if you’re not reaching your marketplace directly through Facebook and/or Twitter, there are still important benefits to be had.

Rather than ignoring these platforms (even if your customers do!), your business should still strive to build up a following and a presence on them. While you might not use them to reach clients directly, they can certainly help indirectly.

Here’s 3 main reasons why…
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How To Repurpose Your Blog Post As A SlideShare Presentation (And Get More Online Visibility, Authority and Traffic!)

By |January 8th, 2016|

According to ComScore, SlideShare is one of the top 100 most popular, most visited websites in the world. The best bit is you can siphon off some of this traffic – over 70 million visitors a month – and direct it to your own website.

Because of the nature of the content it hosts – presentations – and thanks to the fact it’s owned by LinkedIn, the traffic it sends is also some of the highest quality (a.k.a. easier to convert to leads and sales).

There’s also very little competition. Very few businesses are taking advantage of this. The door’s wide open.

Want some?

The good news is it’s easy to start taking advantage of SlideShare on a regular basis. Rather than starting from scratch each time and wondering what to create a presentation about, systemize it.

Each time you publish a blog post, repurpose it as a presentation for SlideShare. This post shows you how to do just that.

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