Monthly Archives: April 2016

Duplicate Content and Multi-Channel Publishing: The Lowdown

By |April 22nd, 2016|

There is ongoing confusion around the issue of duplicate content, and how it affects search engine listings. The issue has been around for years.

In fact, I first started writing and talking to businesses about it nearly a decade ago.

While it’s fallen off the radar a little over the past few years, the issue has regained prominence again recently with increasing numbers of businesses pursuing multi-channel publishing to effectively reach their marketplace.

For example, are there duplicate content penalties if you cross-post content between different platforms?

Duplicate content myths – and bad advice based on them – abound.

So this post gives you the lowdown, with answers on important duplicate content questions, including the implications for publishing content across multiple content platforms.

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How to Start a Quora Blog for Your Business

By |April 8th, 2016|

I hesitated writing this post.

Firstly, I don’t yet have a Quora blog myself – or rather, I didn’t until I put this post together (see my fledgling Quora blog here).

Secondly, stories about people blogging on Quora – along with successful Quora blogs – are hard to find.

But then I started digging a little deeper…

What I found made me realize Quora blogs are one big missed opportunity for additional, quality traffic and online visibility within an engaged community.

This post shares:

  • Some background on Quora.
  • The results of my investigations into Quora blogs to see just how effective they may be for marketing purposes.
  • Some example Quora blogs, along with some impressive data on the level of visibility and engagement they are achieving.
  • How to create and start your own Quora blog.
  • Some tips on promoting a Quora blog and using it to best effect.

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The Top Content Marketing Stats (and Why They Matter for Your Business)

By |April 1st, 2016|

While lots of sites publish a range of often fairly meaningless content marketing statistics, these are the stats that really matter and should make you sit up and take notice.

For example, I’ll show you how, when you extrapolate a couple of these statistics together (from the same research), they show that content marketing can potentially increase your sales ten-fold.

You’ll find the most relevant statistics on how content marketing relates to:

  • Advertising (and how content marketing wins out)…
  • Leads and list building…
  • Sales…

… and on the growth of content marketing within businesses and as an industry as a whole.

If you’re at all unsure about the value of content marketing for your business, these stats should put you on the right path, and quickly.

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