vWriter.com - Content Starts Here23 Ways To Make Your Next Blog Post Go Viral …

If only there was a secret formula for making every blog post you write go viral. Of course, if such a formula existed, we’d all be at it, wouldn’t we? Viral would be the new norm and wouldn’t be so great any more (super-viral anyone?)

But there are ways to increase your chances. Even if it doesn’t go viral, you’re still getting your content in front of as many eyes as possible.

The most important factor of course is to have great content in the first place. You need content that gives value in bucketfuls, content that informs, educates, amuses, and entertains. In brief, you need content that screams share me now!

You need content that screams to be shared

Assuming you’ve ticked that box, use as many of the following as possible for every blog post you create.

1. Keyword Optimize Your Post

A little keyword research goes a long way when you use it to optimize your content for the search engines.

2. Google+

When sharing posts, most people use the Link option at Google+ … but it’s a good way to merge into the foray and go unnoticed.

Instead, go for maximum attention and shareability. Try sharing a picture (the Photos option), using one of the images from your post. Then comment on and link to your post in the Share what’s new section.

Of course, this assumes you’re already switched on to Google+ and building up followers. If not, you should be.

3. Twitter

The good news is you can automate sharing your latest post over Twitter by simply adding your blog’s RSS feed to Hootsuite.

4. Technorati

You don’t submit each blog post to Technorati. Instead, by registering your blog with them, they will automatically pick up new posts as you publish them. You’ll then be able to tick this box for all your future blog posts.

To register your blog, sign up with them, go to your profile page, and enter your blog’s link in the Start a blog claim field. After entering some details about your blog, they’ll send you a claim code which you then temporarily publish on your blog so they can confirm you’re the owner.

5. RSS Submission

Your blog has an RSS feed built in automatically – use it wisely, and in more ways than just automating your Tweets.

6. Facebook

7. LinkedIn

8. Delicious

9. Digg

10. Reddit

11. StumbleUpon

12. Post to Related Forums

Participate in forums related to your niche, and post your content there.

13. Comment on Related Forums

Again on forums related to your niche, look out for opportunities where providing a link to your blog post could help with other people’s queries.

14. YouTube

Create a video from your post. For example, this post could be turned into a Powerpoint which I then video on my desktop, provide a voiceover, and upload to YouTube.

Adapt some of the content from the post for the video’s description, linking back to either the original post or your main site.

Create your own regularly published YouTube channel by doing this for each blog post as you publish them.

15. Pinterest

Add the images you use in your post to Pinterest (how and why?).

16. Blog Comments

Find related blog posts, and in the comments link to your own post as a useful source of further information. Make sure you add a thoughtful and interesting comment too, adding to the value of the original post, and helping to ensure your comment is published.

17. Quora

Look for opportunities where you can point to your post to help answer someone’s query on Quora … do the same thing on …

18. Yahoo! Answers

19. Article Marketing

Create a version of your post and syndicate to publishers worldwide.

20. Press Release

For maximum attention, announce your new blog post via a press release.

21. Email To Your List

Use each blog post as the basis of communicating and keeping in contact with your list. Try using an excerpt, and then link to your post where they can read the full version.

22. Flesch Kincaid Reading Ease

The easier your content is to read, the more shareable it is. Run your content through a readability checker like read-able.com. Aim for a Flesch Kincaid Reading Ease score of at least 60. Anything below that, and your content may be too sophisticated to go viral. Simple wins!

23. Proof Read It

Mistakes cost clicks. Your content becomes less shareable and you kill any potential for it go viral. Leave your content for a day or two and then go through it carefully, correcting any errors or readability issues you come across. Even better, get a fresh pair of eyes to review it for you before publication. You may be surprised what they find.

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7 Comments on 23 Ways To Make Your Next Blog Post Go Viral …
  1. Robert

    Steve,

    A great deal of thanks to you for publishing this article/post. I, like most people probably, have big dreams for my blog to be seen by many. I just started it last week, so I’ve seen a few of these tips, but they’re are a lot the are new to me.

    Thanks again, and if you have a moment check out my blog and leave me a tip or two!

    Thanks!
    Robert
    http://www.thescareddad.com

    Reply
  2. French Press Bob

    Quora? The North Korea of the Internets? They go postal if you link back to your own blog. Terrible place.

    Reply
    1. Steve Shaw Post author

      It depends how you approach it. If you give a full and interesting answer to a question, so you’re spending time and effort adding real value to the Quora community, and in the course of that link back to your own blog as a further helpful resource, then there’s unlikely to be much of an issue. However, a very thin answer where the purpose seems to be to just get a link will understandably be seen as spammy and damaging to Quora. So real engagement is the key here.

      (And of course the answer you compose could in itself form the foundation of a further blog post on your own blog … repurpose content wherever you can).

      Reply
  3. Pingback: Make Your Content Scream: 14 Ways To Make Your Next Blog Post Go Viral | Epoch Global Marketing

  4. Hywel Curtis

    Hi Steve – interesting stuff; I wasn’t aware of your tactic for Google+, nor Flesch Kincaid – these look great!

    I am curious about number 20 as I’ve seen such advice in a few places.

    Unless the blog post contents are newsworthy, distributing a press release about it is not recommended I think. And no amount of improvement on the style, formatting, length, shareability etc. of the post will make it newsworthy – it is the facts in the post that determine this.

    I am right about this?

    For a non-newsworthy post that does go viral however, that occasion may be an interesting enough event to get some press!

    Reply
    1. Steve Shaw Post author

      Hi Hywel, thanks for your comment. It’s interesting, but it depends on how you slant the press release. While it might not always make front page news, it can result in extra links to your blog and increases in traffic as a result. For example, the press release can simply state that you’ve published a new post on X where you reveal your findings on Y, etc. – essentially you make your own news, and it’s a new way to leverage the same content into a different format and gain further online visibility.

      Reply

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