How to Really Monetize a Blog (Easy 1-2-3 Blog Monetization Strategy)

By |July 30th, 2016|

I get it.

You’ve heard about blogging and decided to have a go yourself. All you have to do is post regularly, wait for some traffic, stick some ads on it along with the odd affiliate link, and then the money starts rolling in.

Right?

Sort of. It could work. Well, at least to some extent.

Let’s just say while you’ll probably earn something (eventually), the money won’t exactly be rolling in.

The truth is, this model only achieves a fraction of what your blog could earn if it was monetized more effectively.

Worse, with changes in the way we all access the web, any income you might achieve when using this model is only going down. (More on this below…)

But… if you want to know how to monetize a blog the right way, and maximize your earnings from it (rather than bring in just pocket change along with an unhealthy dose of disillusionment), read on.

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10 Sure-Fire Ways to Convert Blog Visitors into Opt-In Leads

By |July 22nd, 2016|

I won’t beat around the bush. One of the essential keys for blogging effectively and profitably is to be able to convert the traffic your blog attracts into opt-in leads.

Get this wrong, and you’ll struggle to make blogging work.

But by converting as many visitors as possible into opt-in leads, you can:

  • Build trust and credibility through more content and continual follow-up.
  • Encourage them back to your site repeatedly, further building the relationship.
  • Convert them over time into customers for your business (presuming you’re monetizing your blog properly).

Look at your blog and make sure there are conversion points that will in essence turn every post into a landing page.
SocialMediaExaminer

The good news is there are lots of different approaches you can use to capture the email address of your visitors and convert them into opt-in subscribers. They’re relatively easy to implement too, thanks to the various powerful plugins available.

The trick is to find the right mix for your blog that maximizes your opt-in conversion rate.

This post runs through the top ten most effective opt-in approaches for blogs, and shows you how to put them into action today.

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How to Show the Author Bio on WordPress Blog Posts

By |July 8th, 2016|

Displaying an author bio at the end of your WordPress blog posts is one way in which you can:

  • Build credibility and authority. Mentioning career achievements, general background and anything that builds your authority with your visitors can boost shares and opt-in levels.
  • Help build your list. Use the space to link to a suitable lead magnet that visitors can download in exchange for their email address.
  • Boost social followers. Author bio boxes can include social icons with links to your social profiles, encouraging visitors to connect with you. This is more useful where for example you have different authors contributing to the content on your blog.

Some WordPress themes have built-in support for author bio boxes. But not all.

So what do you do if you want to show the author’s bio box at the end of every blog post, but your theme doesn’t support it by default?

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The 3 Best SEO Plugins for WordPress (and How to Use ‘Em!)

By |May 16th, 2016|

This blog is currently experiencing rapid growth in traffic from search. Last month, search traffic more than doubled from what it was just a couple months previously. This month looks on track to continue that rapid upward trend.

In fact, last month had over 11 times the amount of traffic from search for the same month last year.

Of course, there are multiple factors involved, but they mostly boil down to three main strategies, the last of which I focus on here:

  • Regularly creating and publishing valuable content. The more content you have, the more search traffic you can start to claim a piece of across an ever-widening array of keywords. Each new piece of content is an asset that fuels your future traffic growth.
  • Continually building online authority through the repurposing of that content through various online channels. This includes social media and building up our social audiences (for example, we’re now past the 10k milestone on Twitter). As content gets repurposed, republished and shared, you build natural inbound links that reflect a growing level of authority, and helps determine how your content is ranked. In other words, your content assets grow in value for your business.
  • Optimizing the blog for search. As well as optimizing posts individually for search, and effectively linking between posts to help search engines determine what content is about, it also means getting the right SEO foundations in place for the blog. While there are a plethora of SEO plugins available, there are just three such plugins I consider essential and that this post focuses on.

So in this post, I cover:

  • The 3 best SEO plugins for WordPress.
  • Why you need them. In other words, how they help your site rank and attract increasing amounts of search traffic.
  • How to use them. I’ll cover how to set them up for best results.

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Using Tumblr for Business: The Ultimate Guide

By |May 2nd, 2016|

Should you be using Tumblr for your business? Perhaps.

It’s not a platform many businesses are familiar with. They struggle to understand it. At first glance, it’s all a bit overwhelming.

Some even dip a toe in the water, only to give up far too early.

Many others, still believing cheap shortcuts work for online visibility, post content on Tumblr as just somewhere-else-to-publish-content, with little real understanding or appreciation of the platform or its users. They consequently fail to get much if any benefit from it.

Is Tumblr just yet another social site? 

Or is using Tumblr for business worth investigating further? What are the benefits?

That’s what this post aims to help you determine, as well as show you what Tumblr really is, and exactly how to use it for business purposes. I’ll even show you examples of real businesses successfully using the platform.
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How to Blog for Big Money

By |March 17th, 2016|

I’ll admit it. I’m frustrated.

Frustrated by the misleading and incorrect advice being given to people asking questions like, Is it really possible to make money from a blog?, Is blogging for money realistic?, yada, yada.

Here are a selection of just some of the replies I’ve seen. The following are taken at random from Quora – but there are multiple posts and other info out there giving similar ‘advice’:

You get the idea.

So this post helps to put the record straight, and shows what’s really possible with real examples and income data. And shows how you can do it too.

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How To Blog On Medium (And Why Your Business Should!)

By |February 22nd, 2016|

As any regular reader of this blog will know, I’m a big believer that you should be regularly publishing content across multiple platforms. It’s the most effective way to reach your marketplace, grow your traffic and build your online visibility for all sorts of reasons.

(Yes, your business now needs to “Be Everywhere“!)

Such content platforms include LinkedIn Pulse, SlideShare and YouTube, not to mention all the main social networks.

There’s another biggie to add to the list, and that’s the Medium blogging platform. It’s one of the most popular online sites, attracting millions of visitors, and has hundreds of thousands of users.

For your business, it’s another key content portal from where you can start to attract increasing amounts of traffic and leads over time. As I’ll show you, it’s an interesting mix between an intuitive, easy to use blogging platform and some of the viral power of social media.

In this ultimate guide to using Medium for your business, you’ll learn:

  • What Medium is and how it works.
  • How to publish content on the platform.
  • 15 top tips for using Medium effectively for business purposes.

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How I Grew My Traffic From Organic Search By 1,465% In 12 Months

By |February 12th, 2016|

Today you’ll learn how I grew the amount of traffic I attract from organic search from just 52 visitors 12 months ago, to 814 visitors clicking through from the SERPs last month. That’s an increase of 1,465% within the space of a year – or nearly 16 times the amount of traffic.

I didn’t do anything particularly spectacular or out of the ordinary. I just created content on a regular basis, and the results are exactly what should happen. As I’ll show you, this growth was based on publishing a new blog post just once a week. (Mostly, anyway!)

If anything, the traffic growth could have been a lot more. As I’ll show you, for the first three months my publishing schedule was in fact just one post a month!

And even once I moved to once a week, the odd week was missed here and there. In the end, we’re actually talking just 35 new posts over the 12 month period. But the result is that the blog now attracts hundreds of new visitors every month through the search engines, and that will only continue to climb.

Had I published the full 52 posts for a year’s worth of weekly publishing – a full third more posts – my traffic may have been a third higher too, nearly 1,100 a month from search.

So in this post I’ll show you:

  • The exact stats, how they’ve grown over the course of the past 12 months, and how that relates to the growing number of posts I’ve published. I also show you what they looked like for around a year and a half before that, along with some analysis of each stage, so you get the full picture.
  • How to harness that traffic, as it grows, for business purposes. There’s little point attracting traffic for traffic’s sake.
  • How the content created for your blog isn’t just for your blog. Find out how you can leverage it for a wide range of marketing activities.

And I wrap up up with five key takeaways you can apply to your own business.

Don’t Want To Read? View As A SlideShare Or Video

But first, a quick proviso…

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How To Blog When You’re Not A Blogger (And Bring Big Benefits For Your Business)

By |December 18th, 2015|

A lot of small business owners shy away from blogging, despite all the benefits it brings.

Here are just some of the reasons – or excuses – provided:

  • “I don’t know what to create content about”
  • “I can’t write”
  • “It’s just not something I want to do”
  • “I don’t have time”
  • “My type of business is different”

Perhaps you can relate to one or more of those? Or maybe you have a different reason (let me know!)?

Either way, I wanted to show you how you can still blog as a business, and enjoy all the benefits of blogging and content creation in general, without needing to consider yourself as a blogger. In fact, you don’t even have to create any content yourself if you don’t want to.

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Top Content Marketing Predictions For 2016

By |December 4th, 2015|

As one year draws to a close, it’s normal practice for business owners to start reflecting on the year past, and consider what they want to achieve for the coming year and how those goals will be achieved.

Marketing is of course central to business growth and success, and it’s a fast-changing scene. One of the most important changes over the past 12 months is that there is far less distinction between online, digital marketing and more traditional, offline marketing.

As online access and smart phone usage has become ubiquitous and central to most people’s lives across the world, it’s now all just marketing.

Regardless of your type of business, if you want to reach prospects and customers, you have to be where they are. And they are everywhere, and across multiple devices.

The only way to reach them effectively is through content. Content allows you to be where they are, to attract them through ‘pull’, inbound marketing, to build up trust and relationships.

This is of course content marketing – using content for marketing purposes. According to Seth Godin, content marketing is the only marketing that’s left. Those businesses still ignoring it are ignoring marketing and will struggle.

So with content marketing central, how’s it shaping up for the next 12 months?

Here are my key content marketing predictions for 2016…

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