By Steve Shaw|2016-08-03T12:13:46+00:00May 28th, 2015|
Content is of course one of your most important marketing assets. It works 24/7 to attract people to your business. But many business owners struggle to know what to create content about. Or they create content that fails to properly attract their target market.
This post aims to solve both those issues. Here are 10 top ways to come up with new ideas for content that are laser-focused for your target market. You should never be stuck for content ideas again!
By Steve Shaw|2016-08-03T12:17:12+00:00April 14th, 2015|
Marketing automation software is one of the latest buzz words. It’s an industry experiencing huge growth, with businesses adopting such technology in increasing numbers. But what does it actually do? And more importantly, how does it help your small business grow and improve your bottom line?
This post aims to answer those questions. We review three main categories […]
By Steve Shaw|2016-08-03T10:38:26+00:00March 12th, 2014|
LinkedIn isn’t just for your resume. If your business is B2B, LinkedIn can be a primary source of quality traffic and leads. It’s another very effective channel through which to spread your brand and your message through content marketing.
In terms of numbers, LinkedIn currently has 277 million users, and 40% (111 million users) check in daily (source). And these are all predominantly professional, business-oriented users. The potential is obviously significant.
In fact, for B2B business owners, it makes for more sense to concentrate resources on LinkedIn rather than Facebook.
Think about how you use Facebook. Facebook tends to be where people go to socialize, catch up with family and friends, and generally switch off from work-related information. As a result, Facebook users can be far more resistant to business-oriented messages. It’s a bit like talking shop at a dinner party – they’ll go talk to someone else.
In contrast, LinkedIn users log on to work. It’s an active, often daily, part of their professional life. They are there to find nuggets of information of value to their work and their business, to build up a professional network, to look for new opportunities. The contrast is a significant and important one.
By Steve Shaw|2016-08-03T10:06:05+00:00February 25th, 2014|
It sounds almost magical. Create content for your business and you create profit for your business. The more content you create – presuming it’s good quality of course and targeted to the interests of your market – the more customers you reach and attract.
Think about how you come across businesses you end up purchasing from. Content on blogs, content on social media, content on YouTube, content via email, and so on.
This is the root of content marketing. You market your business through the active creation of content.
And that content continues to work for you often long after its initial creation. People find it via search engines or via other online links or recommendations. They read it, view it or otherwise partake in it, and this begins a relationship you have with them.
This relationship is further fuelled and strengthened by more content. At some point in that relationship, they may part with their cash and become a customer.
Ongoing communications – yet more content – encourage follow-on purchases. Did you know it can cost between five and ten times more to acquire a new customer than to keep an existing one? It pays to keep in touch.
The issue of course is in how to create all that content to keep your marketing machine all fired up.
The good news is that you don’t have to create it all from scratch.
Presuming you have some content already – and most businesses do – you can reuse and repurpose it in creative ways. As well as opening up new audiences for your business and creating new lead acquisition channels, it also means your original investment in content creation is able to bring even more reward.
Here are five ways in which you can attract new leads for your business using old, tired content.
By Steve Shaw|2016-02-01T15:44:22+00:00January 28th, 2014|
I read a post on Google+ recently that mocked another post talking about keyword research, stating it was an old, outdated strategy from 2008 with no relevance to today’s online landscape. While I disagreed with such a quick dismissal of keyword research, it got me thinking.
What actually is the case for keyword research? Is it really still as relevant as it was? What part should it play in today’s content marketing?
By Steve Shaw|2016-08-03T09:28:30+00:00January 21st, 2014|
If only there was a secret formula for making every blog post you write go viral. Of course, if such a formula existed, we’d all be at it, wouldn’t we? Viral would be the new norm and wouldn’t be so great any more (super-viral anyone?)
But there are ways to increase your chances. Even if it doesn’t go viral, you’re still getting your content in front of as many eyes as possible.
The most important factor of course is to have great content in the first place. You need content that gives value in bucketfuls, content that informs, educates, amuses, and entertains. In brief, you need content that screams share me now!
By Steve Shaw|2015-10-02T07:57:46+00:00January 14th, 2014|
In last week’s post on using Google Plus for business, I shared four main reasons why I’d advise anyone in business to start using Google+, and start using it now.
The more people who add you to their circles, the more authoritative your content becomes … and your increased authority brings a host of benefits for your business, such as increased search engine visibility and online influence.
However, it’s tough to get people to add you to their circles and takes a long time, so the sooner you start the better. So how do you start attracting people to start following you and add you to their circles?
It’s early days for my own Google+ involvement, but one of the best ways to build up your following on Google+ (the number of people who have you in their circles) is to create great content and share it on a regular and consistent basis.
Steve Shaw has spent over a decade helping thousands of businesses worldwide to build publicity and promote themselves using content.
He combines technical expertise with a deep understanding of marketing to create world-beating business automation systems. He created one of the first online automated marketing systems that grew to become one of the top 10,000 most popular sites in the world.
He developed vWriter as a powerful content marketing system, helping businesses build publicity web-wide across multiple high-traffic content platforms.