content repurposing

Quora for Business: The Complete Guide for Business Owners and Marketers

By |June 6th, 2016|

Quora is not far off becoming one of the top 100 most visited sites in the world (Alexa), with roughly 100 million monthly unique visitors, half of which are from the US.

It’s based on a simple question-and-answer format, and incorporates elements of social media to help generate interactivity and wide exposure of content.

It has far more authority than other question-and-answer sites, attracting the regular involvement of authority figures and genuine experts, from industry leaders and CEOs to influencers and even presidents.

As such it attracts increasing amounts high quality traffic.

When approached in the right way, business owners can ride on the back of their success, and siphon often significant levels of traffic back to their own sites (as I show below, to the tune of several thousand visitors a month).

But traffic’s just one of the benefits of taking advantage of Quora for business purposes.

There’s also:

  • Building exposure for your brand…
  • Connecting with influencers…
  • Gaining key insights in your market…
  • Discovering new ideas for content…
  • And more!

This post will show you:

  • Why you should must be using Quora for your business if you’re not already (in fact, you’ll find some of the stats I share below inspiring). Okay, I lied. It’s not suitable for every type of business. But I’ll tell you when you should be using it – and when you probably shouldn’t.
  • How to create your account and get started on Quora. (There are some specific things you need to take care of when using it for business purposes to maximize the benefits). 
  • How to use Quora in the right way for business and marketing purposes, including harnessing the various ways in which it can drive quality traffic to your own website. (As I show you, blatant self-promotion is a bad idea and will be self-defeating. But by working with the platform, you can add value to their community while building exposure and attracting traffic for your own business).


Using Tumblr for Business: The Ultimate Guide

By |May 2nd, 2016|

Should you be using Tumblr for your business? Perhaps.

It’s not a platform many businesses are familiar with. They struggle to understand it. At first glance, it’s all a bit overwhelming.

Some even dip a toe in the water, only to give up far too early.

Many others, still believing cheap shortcuts work for online visibility, post content on Tumblr as just somewhere-else-to-publish-content, with little real understanding or appreciation of the platform or its users. They consequently fail to get much if any benefit from it.

Is Tumblr just yet another social site? 

Or is using Tumblr for business worth investigating further? What are the benefits?

That’s what this post aims to help you determine, as well as show you what Tumblr really is, and exactly how to use it for business purposes. I’ll even show you examples of real businesses successfully using the platform.

If you’re not using Tumblr as part of your marketing efforts, you’re missing a very large boat.

This post gives you:

  • A short history of Tumblr, along with some current stats – some of these will surprise you.
  • How to create a Tumblr account.
  • The basics of using Tumblr.
  • Important tips and strategies when using Tumblr for business, including:
    • Examples of businesses and brands using Tumblr.
    • The potential for search visibility and SEO benefits.
    • Customizing it to fit your brand.
    • How to reach audiences at scale through the platform.


Duplicate Content and Multi-Channel Publishing: The Lowdown

By |April 22nd, 2016|

There is ongoing confusion around the issue of duplicate content, and how it affects search engine listings. The issue has been around for years.

In fact, I first started writing and talking to businesses about it nearly a decade ago.

While it’s fallen off the radar a little over the past few years, the issue has regained prominence again recently with increasing numbers of businesses pursuing multi-channel publishing to effectively reach their marketplace.

For example, are there duplicate content penalties if you cross-post content between different platforms?

Duplicate content myths – and bad advice based on them – abound.

So this post gives you the lowdown, with answers on important duplicate content questions, including the implications for publishing content across multiple content platforms.


Content Repurposing: The Ultimate List of 50+ Killer Ways to Repurpose Content and “Be Everywhere”

By |March 26th, 2016|

Are you creating content that you’re either not repurposing, or that isn’t itself repurposed?

If so, you are probably leaving 90% or more of the potential benefits of the content untapped.

What’s more, research shows that producing enough content is one of the top three challenges faced by businesses that pursue content marketing.

The good news is that repurposing existing content:

  • Multiplies the amount of content you have in circulation.
  • Is generally a whole lot quicker, easier and cheaper than creating the original content in the first place.

Digital marketing pioneer, Jay Baer (@jaybaer), refers to content repurposing as content atomization. He uses it both for his own business, and that of clients using his services.

Here’s just one example of his approach.

A quick, five minute video recorded for Jay Today (recently ended) routinely and systematically became several separate pieces of content:

  • A video on YouTube and his Facebook page.
  • An iTunes episode.
  • A video iTunes episode.
  • An episode on Jay’s own video site.
  • A blog post.
  • Separate posts on LinkedIn PulseMedium, and Google+.
  • Multiple Tweets.
  • LinkedIn social updates.

As you can see, the repurposing process multiplies the exposure that would otherwise be received from a single piece of content. It means you are:

  • In front of your marketplace more often.
  • More accessible. People in your marketplace have multiple content consumption paths available to them, based on their individual preferences.

In brief, content repurposing allows you to take advantage of multi-channel marketing. That’s important because…

…you need to be in all the places where your customers are searching for information and help them find it.
Michael Brenner, Marketing Insider Group

Communicating with consumers across multiple channels is not just important, it’s essential. Content repurposing is the quickest, most cost-effective way to achieve it.

In fact, recent research shows that finding more ways to repurpose content is one of the top priorities for both B2B and B2C marketers.

With that in mind, this post gives you over 40 50 different and powerful ways to repurpose content and reach people in your market across multiple channels.