It’s based on a simple question-and-answer format, and incorporates elements of social media to help generate interactivity and wide exposure of content.
It has far more authority than other question-and-answer sites, attracting the regular involvement of authority figures and genuine experts, from industry leaders and CEOs to influencers and even presidents.
As such it attracts increasing amounts high quality traffic.
When approached in the right way, business owners can ride on the back of their success, and siphon often significant levels of traffic back to their own sites (as I show below, to the tune of several thousand visitors a month).
But traffic’s just one of the benefits of taking advantage of Quora for business purposes.
- Building exposure for your brand…
- Connecting with influencers…
- Gaining key insights in your market…
- Discovering new ideas for content…
- And more!
This post will show you:
- Why you
shouldmust be using Quora for your business if you’re not already (in fact, you’ll find some of the stats I share below inspiring). Okay, I lied. It’s not suitable for every type of business. But I’ll tell you when you should be using it – and when you probably shouldn’t.
- How to create your account and get started on Quora. (There are some specific things you need to take care of when using it for business purposes to maximize the benefits).
- How to use Quora in the right way for business and marketing purposes, including harnessing the various ways in which it can drive quality traffic to your own website. (As I show you, blatant self-promotion is a bad idea and will be self-defeating. But by working with the platform, you can add value to their community while building exposure and attracting traffic for your own business).