As any regular reader of this blog will know, I’m a big believer that you should be regularly publishing content across multiple platforms. It’s the most effective way to reach your marketplace, grow your traffic and build your online visibility for all sorts of reasons.
(Yes, your business now needs to “Be Everywhere“!)
There’s another biggie to add to the list, and that’s the Medium blogging platform. It’s one of the most popular online sites, attracting millions of visitors, and has hundreds of thousands of users.
For your business, it’s another key content portal from where you can start to attract increasing amounts of traffic and leads over time. As I’ll show you, it’s an interesting mix between an intuitive, easy to use blogging platform and some of the viral power of social media.
In this ultimate guide to using Medium for your business, you’ll learn:
- What Medium is and how it works.
- How to publish content on the platform.
- 15 top tips for using Medium effectively for business purposes.