social media

20 Rapid-Fire Ways to Use Twitter to Benefit Your Business

By |September 26th, 2016|

Many businesses use Twitter with only a vague notion of why they are there. They use it because they feel they should be, but there’s little strategy behind it. Consequently, they barely scrape the surface of what Twitter has to offer for their business.

Others may tap into some of the benefits of Twitter, but ignore or fail to utilise many others.

The following list provides you with 20 rapid-fire ways to use Twitter to benefit your business that you can start putting into action today, whether you’re a Twitter old-timer or relatively new on the platform.
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Paid Social Media: Where Should You Advertise? [Data + Case Studies]

By |September 12th, 2016|

Social media continues to evolve. Increasing numbers of businesses are investing in paid social media advertising for both increasing the reach of their content, and for targeting their specific market on a granular level.

Research shows that over half of B2B businesses, and three quarters of B2C businesses, are using paid social media advertising as part of their content marketing activities.

But just look at how it’s grown in the space of a year. As the following charts illustrate, paid advertising usage on social media has shot up sharply for both B2B and B2C.

But with so many social networks available, it’s confusing where to start. There’s no one-size-fits-all social advertising solution. Different networks will suit different businesses and advertising approaches.

This post reviews 10 different social networks that provide paid advertising opportunities. I share the demographics of each network (including network size) and the advertising options available.

Plus, so you can see what can be achieved, I share successful case studies for each platform, along with real data wherever possible.

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12 Big Benefits of Social Media for Business

By |September 3rd, 2016|

We’re continually told social media for business is essential.

But why?

What exactly are the benefits for business owners?

According to Statista, a massive 90% of small and medium-sized businesses use social media, with the number of active users continuing to climb:

Social media growth in 2016

But many business owners only have a notional concept of why they are there. Often it’s just a basic presence in order to tick the box.

For many, it’s all too bewildering and kept at arm’s length, save for the occasional half-hearted update. With only small followings, social postings are often followed by a discouraging complete lack of response. Is it any wonder they fail to invest in a more robust social media presence?

The only problem is, a failure to invest enough time and attention into their social media activities is one reason why the benefits remain elusive. It’s largely self-defeating.

It’s essential that you have a clear idea of why you’re using social media. Most business owners haven’t clearly defined why they are using it or what it will accomplish for them.
National Association of Sales Professionals (Nancy Marmolejo)

Unfortunately, the real benefits of social media for business are rarely explained very well, or only in vague ideas of engagement and reach that many struggle to relate to.

So this post aims to set that straight. What follows are 12 clear but very important benefits your business gains from investing in a real, active and engaging presence on social media.

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5 Key Ways to Increase Your Twitter Followers (Without Buying Them!)

By |July 15th, 2016|

While dubious-sounding ads promising to increase your Twitter followers by thousands in rapid fashion are ubiquitous, how should you actually approach attracting new followers in a way that genuinely benefits your business?

This post gives you five key ways to increase your Twitter followers and build a genuine community that truly benefits your business for the long-term.

But first, what exactly are the benefits for your business from attracting more followers?

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Using Tumblr for Business: The Ultimate Guide

By |May 2nd, 2016|

Should you be using Tumblr for your business? Perhaps.

It’s not a platform many businesses are familiar with. They struggle to understand it. At first glance, it’s all a bit overwhelming.

Some even dip a toe in the water, only to give up far too early.

Many others, still believing cheap shortcuts work for online visibility, post content on Tumblr as just somewhere-else-to-publish-content, with little real understanding or appreciation of the platform or its users. They consequently fail to get much if any benefit from it.

Is Tumblr just yet another social site? 

Or is using Tumblr for business worth investigating further? What are the benefits?

That’s what this post aims to help you determine, as well as show you what Tumblr really is, and exactly how to use it for business purposes. I’ll even show you examples of real businesses successfully using the platform.
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Ultimate Guide To Social Meta Tags: Open Graph And Twitter Cards

By |February 1st, 2016|

By adding some simple social meta tags to your website or blog, you can improve how your content is displayed on social networks like Facebook, Twitter, LinkedIn and Google+. This improves your visibility and increases your traffic by making your updates more appealing for both clicks and shares.

After all, when you use the right image, descriptive text, and so on for a sponsored update on social, you can improve engagement (including click-throughs) by often 100s of percent.

The same principle applies for organic updates – normal, every day, run-of-the-mill updates on social – and social meta tags are how you control exactly what’s shown, including:

  • The title
  • The description
  • The image
Download this cheatsheet now to help you add social meta tags.

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“My Customers Aren’t On Facebook And Twitter!” – Here’s Why Your Business Still Should Be…

By |January 15th, 2016|

An interesting email came in from a customer a few weeks back stating that Facebook and Twitter simply weren’t relevant to their business.

They were in a specific niche selling products and services B2B within a specific geographical location. Their client base, which they had an intimate knowledge of (of course, vitally important), certainly didn’t use either social platform either personally or professionally. It wouldn’t even be on their radar.

Unusual? With over one and a half billion monthly active users worldwide on Facebook alone, yes. But general stats are just that – general. It’s always smart to know your own market in fine-tuned, specific detail.

Instead, the best way for them to reach potential customers was through search (Google) and video (YouTube), backed up by a presence on LinkedIn because they were B2B.

Smart. They know their market. And as they saw it, Facebook and Twitter were completely irrelevant.

But, smart as they are, is that really the case?

Would Facebook and Twitter actually still hold value for them as a business?

In fact, this post shows that even if you’re not reaching your marketplace directly through Facebook and/or Twitter, there are still important benefits to be had.

Rather than ignoring these platforms (even if your customers do!), your business should still strive to build up a following and a presence on them. While you might not use them to reach clients directly, they can certainly help indirectly.

Here’s 3 main reasons why…
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6 New Year’s Resolutions For Content Marketing Success

By |December 29th, 2015|

At this time of year it is of course customary to think about the 12 months ahead of us, to set goals and to resolve to adopt new and positive habits to help achieve them.

That goes for business too (it’s not all weight loss and fitness!). So with content marketing now crucial to even stay in the game, I wanted to share 6 key New Year’s Resolutions to help you achieve success with your content marketing in the coming 12 months.

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How To Use Facebook Notes To Market Your Business (And Why You Should Start Now!)

By |December 11th, 2015|

Facebook Notes is available on your Page (as well as Profiles) and means you can publish longer content directly on Facebook. This allows you to reach more people on Facebook, potentially by simply repurposing content you may already have published elsewhere.

Find out how to use Facebook Notes in this post… along with more info on why you should start incorporating it into your marketing now.

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Top Content Marketing Predictions For 2016

By |December 4th, 2015|

As one year draws to a close, it’s normal practice for business owners to start reflecting on the year past, and consider what they want to achieve for the coming year and how those goals will be achieved.

Marketing is of course central to business growth and success, and it’s a fast-changing scene. One of the most important changes over the past 12 months is that there is far less distinction between online, digital marketing and more traditional, offline marketing.

As online access and smart phone usage has become ubiquitous and central to most people’s lives across the world, it’s now all just marketing.

Regardless of your type of business, if you want to reach prospects and customers, you have to be where they are. And they are everywhere, and across multiple devices.

The only way to reach them effectively is through content. Content allows you to be where they are, to attract them through ‘pull’, inbound marketing, to build up trust and relationships.

This is of course content marketing – using content for marketing purposes. According to Seth Godin, content marketing is the only marketing that’s left. Those businesses still ignoring it are ignoring marketing and will struggle.

So with content marketing central, how’s it shaping up for the next 12 months?

Here are my key content marketing predictions for 2016…

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