social media

3 Sneaky Ways To Use Email Leads To Grow Your Social Media Following, Build Your Online Visibility And Better Connect With Prospects

By |November 27th, 2015|

Email marketing remains an important and effective marketing channel.

But why stick to email?

Did you know that reaching out to customers and prospects through multiple channels has a radical impact on profit levels?

Multichannel customers spend three to four times more than single-channel customers do.
sas.com

Furthermore, when you get a new email lead, that email address doesn’t last as long as you might think. 30% of email subscribers – that’s nearly a third of people signing up to your list – change their email addresses every year (source).

With this in mind, this post highlights three sneaky (but perfectly legal and ethical!) ways to:

  • Help maximize your return from your email leads.
  • Keep communicating with leads for longer.
  • Turn single channel email marketing leads into multi-channel prospects.

What’s more, if your list currently works on a double opt-in basis, it doesn’t even matter if the prospect hasn’t confirmed their subscription.

These techniques don’t involve you emailing them directly, so as long as you have their email address you can still benefit from those leads.

[…]

Hashtag Marketing Mastery: Understanding Hashtags and How To Use Them For Your Business (A 5 Minute Guide)

By |November 19th, 2015|

This quick and easy guide to hashtag marketing was inspired by a customer support inquiry (always an easy way to get new ideas for blog content and to supply info your market is looking for). It went a bit like this:

What are hashtags? Can I make them up? How do I use hashtags? Is there a hashtag directory somewhere?

So if you’re a bit unsure about hashtags and how to use them, this post’s for you.

It aims to give you all you need to know for understanding hashtags and using them effectively for your business – and all in under 5 minutes!
[…]

How To Promote My Blog (10 Must-Do Steps For Every Post You Publish)

By |November 13th, 2015|

I’m on a journey of expanding the reach of my blog, and shared previously how organic traffic to the blog has increased not far off 6x over the course of 6 months. It continues to rise, with organic traffic for this month already 50% up on the same period last month.

I’m now aiming to ramp things up a gear – not just for organic traffic, but for traffic in general. Continuing to learn and explore how to promote my blog effectively is an exciting challenge!

Of course, I already have in place some of the required steps in place – or it’s likely you wouldn’t be here reading this! So far, so good…

But to further increase my traffic, more steps are needed…

[…]

25 Top Places To Publish Your Content And Market Your Business

By |September 25th, 2015|

One of the biggest content marketing mistakes people make is only publishing their content in one place or on a single website. Minimal exposure, minimal visibility, minimal results.

If you’re going to create content in the first place, the next job is to give it the widest audience and greatest exposure possible. That means publishing and promoting it in as many places as possible where it’s going to be of benefit to you as a business.

It also involves repurposing content as and where required.

For example:

  • Create a new version of a post on your blog for publication as a guest post elsewhere.
  • Summarize the main points of a post to provide an answer on Quora. Link back to your post for those who want more in-depth information. (Caution: You might run into problems if you do this the wrong way. See the section on Quora below for more information).

Not all these of the places listed here will be suitable for all businesses – but many of them will be. And it’s far from an exhaustive list. As you ramp up your own content marketing activities, develop your own list of places that work for you.

(Note: These are not listed in any kind of order of importance… except perhaps the first).

[…]

How A Mobile-Compatible Website Helps You ‘Be Everywhere’

By |July 30th, 2015|

As you’ll no doubt be aware, in April 2015, Google began rolling out their ‘mobile-friendly update‘. Effectively this removed websites from their mobile search results that weren’t mobile-friendly.

While significant in itself, the event probably represents the point at which webmasters and businesses owners finally had to take mobile seriously. It was a turning point. […]

Is This Vital Part Missing From Your Sales Process?

By |July 9th, 2015|

I was watching a webinar earlier this week relating to something I was interested in. It had good content and offered what sounded like a great service I nearly invested in. However, there was something vital missing from their sales process.

Rather than a live webinar, it was recorded. No, this isn’t the issue, but it did reduce my trust to some extent. I had no prior relationship with the service provider, and for all I knew, it could have been recorded several months earlier and be completely out of date. I therefore wanted to make sure it was all still relevant and that the service was still running and offering the claimed benefits.

In other words, in the language of a very common sales objection that often underpins many other such objections, I didn’t want to feel foolish or stupid for spending money on something that wasn’t what I thought it would be.

So I did a bit of research. Fairly normal ‘potential customer’ practice, and one I’m sure you’re familiar with.

In the end, despite the fact I was a so-called ‘hot prospect’ and otherwise ready to buy, I decided not to proceed. In other words, they lost the sale.

Why? What was the vital part missing from their sales process that would have otherwise allowed me to continue down the slippery slide to the sale?

[…]

How To Use Twitter Cards For More Sales And Traffic

By |July 2nd, 2015|

By using Twitter Cards, Tweets linking back to your site no longer contain just text and an optional image or two.

They allow you to create a ‘rich media’ experience for readers. That means additional visual, audio and textual content, with the ability to play video and audio from directly within the timeline.

These enriched Tweets can help them stand out from the pack, build your authority and credibility, and encourage deeper engagement including click-throughs from followers.

In addition, you can use Twitter Cards to capture new leads from directly within the Twitter timeline, and encourage users to visit your website with a special call to action button. Plus, when you choose to promote Tweets that use such cards via Twitter Ads, you can reach whole new audiences.

Presuming you are using a blog to publish the majority of your content and drive the rest of your marketing – as recommended in the “Be Everywhere” Online Marketing Blueprint – implementing Twitter Cards for your business is straightforward and only takes a few minutes. This post shows you how.

[…]

How To Get More Blog Traffic: 101 Essential Tips

By |June 25th, 2015|

Maybe you’ve just started blogging and you’re wondering about the traffic part. Or perhaps you’ve been blogging for a while, and it’s all feeling a bit, well, empty.

You check your traffic stats – again – and feel a bit disheartened. Again. Should you continue? Or is this ‘blogging for traffic’ thing a bit mythical?

It’s easy to lose heart and become demotivated. Far too many give up way, way too soon.

It takes time. The most important tip of all is to hang on in there and keep blogging. For traffic, it’s the best investment you can make.

It also takes certain key tactics that can make all the difference, and accelerate your traffic attraction. This list of 101 essential tips for getting more blog traffic gives you most of them.

Rome wasn’t built in a day, as they say, and you won’t get all of this built and in place at once either. But implement a new tactic every few days or so and you’re one step closer each time.

You’ll start to see your traffic build and your blog transform. You, the influencer. You, the authority. Yes, you. It’s all within reach.

[…]

How To Use Pinterest For Your Business

By |June 18th, 2015|

Many businesses still treat Pinterest as a low-ranking cousin of social heavy-weights like Facebook and Twitter. But that mode of thinking is now outdated, and likely to mean such businesses miss out on all that Pinterest has to offer.

For example, did you know that, as the fastest growing social network in 2014, Pinterest is now estimated to have 250 million unique monthly visitors? That’s roughly the same as LinkedIn, and not far off Twitter with just over 300 million. Clearly not something to be sniffed at.

But it’s not just the size of their user base. It’s also about the characteristics of their users and how they behave that make Pinterest particularly relevant for business.

Firstly, Pinterest was found to drive more referral traffic than Google+, LinkedIn and YouTube combined.

[…]

How To Post On LinkedIn Pulse (And Why Every Business Should!)

By |June 11th, 2015|

Need more eyeballs on your content? Posting content on LinkedIn Pulse could be the answer. In fact, as you’ll discover, it gives business owners so many advantages, it should be an integral part of your marketing activities.

This post shows you exactly how to post on LinkedIn Pulse, as well as how to extract the maximum benefit from doing so.

[…]