social media

Using Google Plus For Content Marketing: Formulating Your Content Marketing Strategy

By |January 14th, 2014|

In last week’s post on using Google Plus for business, I shared four main reasons why I’d advise anyone in business to start using Google+, and start using it now.

The more people who add you to their circles, the more authoritative your content becomes … and your increased authority brings a host of benefits for your business, such as increased search engine visibility and online influence.

However, it’s tough to get people to add you to their circles and takes a long time, so the sooner you start the better. So how do you start attracting people to start following you and add you to their circles?

It’s early days for my own Google+ involvement, but one of the best ways to build up your following on Google+ (the number of people who have you in their circles) is to create great content and share it on a regular and consistent basis.


Google Plus for Business: Four Reasons Why You Should Incorporate Google+ Into Your Content Marketing Strategy

By |January 7th, 2014|

Google+ is rapidly gaining ground as a primary social network for business users, with far more to offer the business user than Facebook for example.

As a newcomer to the social network myself, and in the process of creating a strategy through which I’ll be using Google+, this post outlines four main reasons why you should incorporate Google+ into your own content marketing strategy and how it can provide significant benefits to your business. […]