I won’t beat around the bush. One of the essential keys for blogging effectively and profitably is to be able to convert the traffic your blog attracts into opt-in leads.
Get this wrong, and you’ll struggle to make blogging work.
But by converting as many visitors as possible into opt-in leads, you can:
- Build trust and credibility through more content and continual follow-up.
- Encourage them back to your site repeatedly, further building the relationship.
- Convert them over time into customers for your business (presuming you’re monetizing your blog properly).
Look at your blog and make sure there are conversion points that will in essence turn every post into a landing page.
The good news is there are lots of different approaches you can use to capture the email address of your visitors and convert them into opt-in subscribers. They’re relatively easy to implement too, thanks to the various powerful plugins available.
The trick is to find the right mix for your blog that maximizes your opt-in conversion rate.
This post runs through the top ten most effective opt-in approaches for blogs, and shows you how to put them into action today.