For it to be worth creating in the first place, there’s no real replacement to content quality. It’s an essential element of your content marketing – without a focus on quality, you gain little if any benefit.
But you also need the quantity. For effective content marketing, quality and quantity must go hand-in-hand together.
For example, if you create the odd sporadic blog post every two or three months, don’t be surprised if little happens.
On the other hand, with regular content production (and importantly, promotion of it – Kim Roach has some great tips on doing this), you start building momentum:
- People get used to seeing your content regularly, building your relationship with them along with your own reputation and credibility. Shares, comments, click-throughs and other signs of engagement with your content increase.
- For Google, regular content production and increased output means authority and your rankings start increasing accordingly, steadily building your traffic.
- You get better at it! The more you create, the more skilled you get at it, the quicker you become, and the more in-tune you become with your marketplace and what works and what doesn’t.
In fact, Ana Hoffman of TrafficGenerationCafé (@anatrafficcafe) states that without such regular content production, her traffic and affiliate sales plummet, even while all other activities stay relatively constant.
However, the more content you create, the more time it takes. And you still have a business to run, right?
So just how do you boost your content marketing output, while minimizing the additional time commitment?
Here are 7 key ways …