Steve Shaw

About Steve Shaw

Do you have your copy of Steve Shaw's Content Authority Formula yet? It gives you the proven 1-2-3 formula for building your authority, influence and visibility, at the same time as helping your SEO. Download your copy now - click here.

How To Use Pinterest For Your Business

By |June 18th, 2015|

Many businesses still treat Pinterest as a low-ranking cousin of social heavy-weights like Facebook and Twitter. But that mode of thinking is now outdated, and likely to mean such businesses miss out on all that Pinterest has to offer.

For example, did you know that, as the fastest growing social network in 2014, Pinterest is now estimated to have 250 million unique monthly visitors? That’s roughly the same as LinkedIn, and not far off Twitter with just over 300 million. Clearly not something to be sniffed at.

But it’s not just the size of their user base. It’s also about the characteristics of their users and how they behave that make Pinterest particularly relevant for business.

Firstly, Pinterest was found to drive more referral traffic than Google+, LinkedIn and YouTube combined.

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How To Post On LinkedIn Pulse (And Why Every Business Should!)

By |June 11th, 2015|

Need more eyeballs on your content? Posting content on LinkedIn Pulse could be the answer. In fact, as you’ll discover, it gives business owners so many advantages, it should be an integral part of your marketing activities.

This post shows you exactly how to post on LinkedIn Pulse, as well as how to extract the maximum benefit from doing so.

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Creating Social Media Images: How To Create Images For Social Media That Engage And Attract Traffic

By |June 4th, 2015|

Images are increasingly essential when posting to social media. Recent research shows that the use of images can increase interaction with a social post by more than 20 times.

Social media platforms are very visual places. Posts that contain text alone are likely to get drowned out by those using various types of imagery. They attract far more attention and are easier to consume. With social media users often scanning through hundreds of posts or tweets at a time, you literally have micro-seconds to attract someone’s attention. To do this, images are key.

However, once you’ve created an image, there’s no reason why it can’t be used across different social networks. For example, the same image you post to Facebook when posting about your new blog post, can be just as easily pinned to Pinterest, tweeted to Twitter, and so on.

Even better, why not just start with a Featured Image for your blog post? Then just use the same one when posting your blog post to social media.

This is the approach I always take, the one I highlight in my Be Everywhere Blueprint, and will be the approach I focus on here. Start with your blog. Repurpose, reuse, and adapt as necessary elsewhere.

So … how should you go about creating these social media images that engage and attract traffic?

There are a number of ways to approach it, and I’ll go through some of these options.

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Blog Content Ideas: 10 Easy Ways To Generate Laser-Focused Ideas For Blog Content

By |May 28th, 2015|

Content is of course one of your most important marketing assets. It works 24/7 to attract people to your business. But many business owners struggle to know what to create content about. Or they create content that fails to properly attract their target market.

This post aims to solve both those issues. Here are 10 top ways to come up with new ideas for content that are laser-focused for your target market. You should never be stuck for content ideas again!

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7 Top Ways To Repurpose Every Blog Post You Create (To Explode Traffic And Attract More Prospects!)

By |May 21st, 2015|

If you’re already writing regular blog posts, you’ll be aware of how this builds up traffic to your website over time. But what if you could accelerate that process by simply repurposing each blog post into new content you can then publish all over the web in different formats?

In this post, I’ll show you 7 top ways to […]

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Content Marketing: How To Write To Engage And Attract Your Marketplace

By |May 7th, 2015|

A common piece of business advice is to sell what your market wants, not what they need. The same applies when you create content designed to attract prospects in your marketplace.

Content designed to meet and appeal to wants rather than needs engages more effectively, is shared more readily and will achieve greater results for your […]

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Can Marketing Automation Software Really Help Your Small Business Grow?

By |April 14th, 2015|

Marketing automation software is one of the latest buzz words. It’s an industry experiencing huge growth, with businesses adopting such technology in increasing numbers. But what does it actually do? And more importantly, how does it help your small business grow and improve your bottom line?

This post aims to answer those questions. We review three main categories […]

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Advertising On Facebook: How To Run Profitable Facebook Ads

By |March 3rd, 2015|

Advertising on Facebook is one of the most powerful forms of online marketing now available.

Unfortunately, many people approach it in a way that loses rather than makes them money. They then reject Facebook advertising as a source of new leads and customers. This also means they lose out on revenue that’s otherwise sitting there waiting for them to take advantage of.

But with a slight shift in approach, they could run ads with a positive ROI (Return on Investment). By doing so, they can claim a new and often very profitable revenue stream for their business.

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It Just Got Easier To Share … Social Media Marketing Made Easy

By |February 27th, 2015|

Looking for a tool that will help you to really easily create and share content for your social networks, keep them active and engaging, and build up your own online influence and authority?

Need something to build your online visibility, following the demise of SEO?

If so, you’re in luck.

vWriter.com has recently launched a raft of exciting, major updates that turn it into a fully-fledged social media management tool. They make managing multiple social networks for your business easier than ever.

Here are just a few highlights …

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Social Media Auto-Updates: How To Cycle Through A Set Of Recurring Updates On Auto-Pilot

By |August 9th, 2014|

Imagine you want to regularly publish the following type of information through social media:

  • Popular Quotations. Quotations get a ton of engagement on social media – sending regular quotations out can certainly help capture, entertain and engage your community.
  • Tips related to your niche. Sell fishing equipment? How about regular fishing tips? Or real estate? What about tips on getting maximum value for your property or selling quickly and efficiently? And how about linking each tip back to a relevant blog post, or video, or SlideShare presentation? Think about how this approach can help increase your traffic over time …


Send out regular tips through social media on auto-pilot

  • Offers or promotions. Perhaps you have different discount codes you can send out each month, exclusive to your social media following. Or promote different products on a regular cycle.
  • Images. Images are practically guaranteed to increase engagement on social media and tend to attract some of the highest levels of Shares, Likes and Retweets. Combine with a popular quotation and you can see your engagement levels soar.

Other ideas might include the following …

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