In my previous post on website content strategy (and yes, you do need one), I talked about how to do keyword research to enable you to then create content your prospective customers are actively looking for.
Effectively you’re developing a wide range of bait through which you attract your marketplace, and hook them into your website.
But how do you ensure your content is optimized for the keywords you focus on, so you get search engine rankings for your bait, and attract click-throughs from potential customers?
I’ve been involved in search engine optimization for over a decade, have numerous #1, top three and first page listings for a wide range of keywords, including #1 placements for keywords with millions of competing results, and have done for years (including seeing off numerous Google algorithm onslaughts that have devastated other sites and businesses) … so know a thing or two about what it takes to rank, and rank well, over extended periods.
I’m not talking about gimmicks, or the latest shady practice that might work now but will get you stung long-term … but creating the type of site that delivers exactly the type of value Google wants to deliver to its users, and the type of site they can’t help but rank well because it’s best of breed and not doing so would be a disservice to their users.