website content strategy

23 Ways To Make Your Next Blog Post Go Viral

By |January 21st, 2014|

If only there was a secret formula for making every blog post you write go viral. Of course, if such a formula existed, we’d all be at it, wouldn’t we? Viral would be the new norm and wouldn’t be so great any more (super-viral anyone?)

But there are ways to increase your chances. Even if it doesn’t go viral, you’re still getting your content in front of as many eyes as possible.

The most important factor of course is to have great content in the first place. You need content that gives value in bucketfuls, content that informs, educates, amuses, and entertains. In brief, you need content that screams share me now!

You need content that screams to be shared


Google Plus for Business: Four Reasons Why You Should Incorporate Google+ Into Your Content Marketing Strategy

By |January 7th, 2014|

Google+ is rapidly gaining ground as a primary social network for business users, with far more to offer the business user than Facebook for example.

As a newcomer to the social network myself, and in the process of creating a strategy through which I’ll be using Google+, this post outlines four main reasons why you should incorporate Google+ into your own content marketing strategy and how it can provide significant benefits to your business. […]

Repurposing Content: Eleven Ways To Grow Your Content Tree™ And Gain Visibility For Your Business

By |November 5th, 2013|

Repurposing content involves leveraging your existing content for multiple purposes. This means that from a single root piece of content, you can grow a Content Tree™ with multiple branches, each attracting different benefits for your business.

It’s a cost and time efficient way to spread the word about your business across different media and reach different groups of people who would otherwise be unaware of your presence.

And the best bit is, the content you create and disseminate will stick around for a long time and continue to build value for your business long after the content was created.

So how do you go about it, and where do you start? This post introduces you to’s Content Tree Methodology™ and aims to give you some ideas to start incorporating the practice of repurposing content into your own business …


Building Long-Term, Dependable Traffic: Brick By Solid Brick …

By |October 29th, 2013|

Imagine the situation…

You have a website containing dozens if not hundreds of pages containing quality, valuable information. Your site covers all manner of different topics related to your niche.

The search engines love it. Over time you have built up an ‘authority’ site … one content brick at a time … and they have your different pages ranked under a ton of different search terms. They send you visitors every single day who have a real interest in what you have to offer. Potential customers, all of them.

Essentially, it’s traffic on auto-pilot.

It’s not just content on your own site … you’ve also spread your content ‘bricks’ far and wide, and built up similar content on various other sites. (Why the brick analogy? … I’ll explain more soon …)

For example, you have articles, press releases, videos, guest posts, other contributions to blogs, white papers, and so on. All this content similarly attracts readers and directs them straight through to your website.

With all your content building both attracting and sending you traffic on a continuous basis, you couldn’t turn off the traffic tap even if you tried.


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Content Optimization: Using Content To Improve Search Engine Ranking

By |October 22nd, 2013|

In my previous post on website content strategy (and yes, you do need one), I talked about how to do keyword research to enable you to then create content your prospective customers are actively looking for.

Effectively you’re developing a wide range of bait through which you attract your marketplace, and hook them into your website.

But how do you ensure your content is optimized for the keywords you focus on, so you get search engine rankings for your bait, and attract click-throughs from potential customers?

I’ve been involved in search engine optimization for over a decade, have numerous #1, top three and first page listings for a wide range of keywords, including #1 placements for keywords with millions of competing results, and have done for years (including seeing off numerous Google algorithm onslaughts that have devastated other sites and businesses) … so know a thing or two about what it takes to rank, and rank well, over extended periods.

I’m not talking about gimmicks, or the latest shady practice that might work now but will get you stung long-term … but creating the type of site that delivers exactly the type of value Google wants to deliver to its users, and the type of site they can’t help but rank well because it’s best of breed and not doing so would be a disservice to their users.


How To Do Keyword Research For SEO

By |October 15th, 2013|

One of the keys for a successful website content strategy is creating content that appeals to your specific marketplace. You need to create content your prospective customers are actively looking for.

How do you know what they are looking for?

The answer of course lies in doing effective keyword research.

While you should always focus your content primarily on providing value to the visitor, you use the results of your keyword research to optimize the content for search.

In doing so, you can have long-term content assets in the search engines that continue delivering quality leads to your business for years.