I’m sure you’ve noticed … we live in an age of outsourcing.

For the uninitiated, what does outsourcing mean exactly?

To outsource something means that you look outside of your business for someone to take care of certain tasks that, for whatever reason, you would prefer not to do yourself.

  • If you have a webmaster, then you’ve outsourced your website management.
  • If you’ve hired professionals to handle your customer support, then you have outsourced that element of your business.
  • If you have a virtual assistant, then you’ve outsourced some of the administrative tasks in your business.

You get the idea …

In brief, outsourcing involves you entrusting certain jobs in your business to specialists (at least, you hope!) who are not direct employees.

It gives business owners similar benefits to having an employee, but without the hassle and overhead of being an employer.

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