Many businesses still treat Pinterest as a low-ranking cousin of social heavy-weights like Facebook and Twitter. But that mode of thinking is now outdated, and likely to mean such businesses miss out on all that Pinterest has to offer.
For example, did you know that, as the fastest growing social network in 2014, Pinterest is now estimated to have 250 million unique monthly visitors? That’s roughly the same as LinkedIn, and not far off Twitter with just over 300 million. Clearly not something to be sniffed at.
But it’s not just the size of their user base. It’s also about the characteristics of their users and how they behave that make Pinterest particularly relevant for business.
Firstly, Pinterest was found to drive more referral traffic than Google+, LinkedIn and YouTube combined.