Automate, Manage and Delegate Your Content Marketing Through vWriter’s Publishing Channels

What are Publishing Channels?

Publishing Channels are a key part of vWriter’s powerful content creation, management and distribution platform.

They enable you to have content created, repurposed and published across multiple distribution channels in a regular, streamlined and systemized manner. By using Publishing Channels in different ways, you can orchestrate a powerful content marketing campaign with ease.

Content atomization isn’t an option for your content strategy – it’s a necessity.
Jay Baer, Convince & Convert

You can auto-delegate the content creation to members of your own team, or to writers hired directly through the system (including specialist Tweet creators).

Or create the content yourself while managing your workflow through our Task Management capabilities.

Content can also be auto-created for some purposes, such as cross-posting between channels.

The types of Publishing Channel we support are as follows:

  • Social Publishing Channels: create and publish content across multiple social networks such as Facebook, Twitter, LinkedIn, Medium, Pinterest and Tumblr. Set Publishing Time Windows for individual social profiles to maximize engagement.
  • Blog Publishing Channels: create and publish content directly to blog(s) running on WordPress, Medium, and Tumblr.

Actions provide additional, powerful capabilities that help you further systemize and organize a virtually unlimited array of additional content marketing activities. While you can add Actions to an existing Social or Blog Publishing Channel, you can also set up an Actions-only Publishing Channel.

Related content: How to Add Actions to vWriter (and Take Care of Regular Content Marketing Activities)

All in all, Publishing Channels enable you to gain visibility across multiple content channels with ease and efficiency.

One of the ways you take ordinary businesses and turn them into exceptional businesses is to use systems that facilitate implementation.
Dan Kennedy, Renegade Millionaire Retreat

Organize and Systemize Your Content Marketing

Publishing Channels allow you to systemize, automate and delegate all manner of content marketing activities.

For example, you might want to:

  • Have multiple social updates created and scheduled for different social networks when you publish a new blog post, a new video or a new podcast episode.
  • Cross-post blog or video content to Tumblr or Medium.
  • Have yourself or someone on your team notified as soon as relevant content is published to a popular blog or other content channel so you can leave a suitable comment and siphon some of the traffic to your own site.
  • Repurpose and publish video content as articles and/or blog posts.
  • Have content regularly created and published based on an editorial calendar.
  • Drip feed a series of tips or other information to your social profiles over time.

This is just a small selection of what Publishing Channels can help you take care of.

I recommend publishing content on any platform where you find your customers or prospects networking or searching for information.
Russ Henneberry, Digital Marketer (Source: SEMrush)

Actions further extend the functionality of Publishing Channels.

Let’s say each time you publish a new podcast episode, you want it transcribing and/or a relevant post set up on your blog.

Or you have a promotional checklist to follow each time you publish a new blog post.

Or you want to repurpose the content as a SlideShare.

Actions help take care of all of this and more.

It can all be systemized through one or more Publishing Channels that automatically assign what needs to be done and when. All such Tasks can be managed through our Task Management system, including deadlines, messaging, and content approval controls as and where relevant.

How to Set Up a Publishing Channel

See the following tutorial for step-by-step information on how to set up Publishing Channels, along with more information about how they can help build your online visibility:

How to Set Up a Publishing Channel Within vWriter

Any number of Publishing Channels can be created.

Use Projects to organize multiple Publishing Channels for different websites, clients, or other purposes.

In Summary

Publishing Channels are designed to enable business owners, marketing managers, marketing agencies and others to take care of content marketing activities easily, effectively and efficiently.

There are no restrictions on the number of Publishing Channels you can create, nor the number of websites you can build visibility for through the vWriter system.