Is content marketing the right approach if you’re a local business?
After all, social media and other content platforms are international. What if you’re trying to reach a purely local audience?
Of course, content marketing for local business can be very powerful. In fact, as I’ll show you, it’s all but essential.
But you do need to approach it in the right way.
Unfortunately, many local businesses create very little, if any, content of interest to the audience they want to attract. At most, they may simply blast out self-serving promotional messages through social media. This tends to alienate rather than attract their market.
A smaller number get it right. When they do, they can go on to achieve massive success (see examples below).
So how do you approach it correctly?
This post shares with you:
- Why you need content marketing for local business
- The advantages of being a local business for content marketing
- 3 big examples of local businesses using content marketing for massive success
- 5 key strategies when content marketing for local business