Paid Social Media: Where Should You Advertise? [Data + Case Studies]
Social media continues to evolve. Increasing numbers of businesses are investing in paid social media advertising for both increasing the reach of their content, and for targeting their specific market on a granular level.
Research shows that over half of B2B businesses, and three quarters of B2C businesses, are using paid social media advertising as part of their content marketing activities.
But just look at how it’s grown in the space of a year. As the following charts illustrate, paid advertising usage on social media has shot up sharply for both B2B and B2C.
But with so many social networks available, it’s confusing where to start. There’s no one-size-fits-all social advertising solution. Different networks will suit different businesses and advertising approaches.
This post reviews 10 different social networks that provide paid advertising opportunities. I share the demographics of each network (including network size) and the advertising options available.
Plus, so you can see what can be achieved, I share successful case studies for each platform, along with real data wherever possible.