Images are increasingly essential when posting to social media. Recent research shows that the use of images can increase interaction with a social post by more than 20 times.
Social media platforms are very visual places. Posts that contain text alone are likely to get drowned out by those using various types of imagery. They attract far more attention and are easier to consume. With social media users often scanning through hundreds of posts or tweets at a time, you literally have micro-seconds to attract someone’s attention. To do this, images are key.
However, once you’ve created an image, there’s no reason why it can’t be used across different social networks. For example, the same image you post to Facebook when posting about your new blog post, can be just as easily pinned to Pinterest, tweeted to Twitter, and so on.
Even better, why not just start with a Featured Image for your blog post? Then just use the same one when posting your blog post to social media.
This is the approach I always take, the one I highlight in my Be Everywhere Blueprint, and will be the approach I focus on here. Start with your blog. Repurpose, reuse, and adapt as necessary elsewhere.
So … how should you go about creating these social media images that engage and attract traffic?
There are a number of ways to approach it, and I’ll go through some of these options.