Are you struggling to produce enough content for your website, blog, or social media channels? Don’t worry, you’re not alone.
The not-so-secret key to a successful content marketing strategy is creating high-quality and in-depth content. However, this takes a good deal of time, effort, and often money, all of which can discourage many businesses from taking full advantage.
In fact, research shows that producing enough content is one of the top three challenges that businesses pursuing content marketing face.
However, there are strategies you can adopt to ease the process and make it a whole lot easier.
As I frequently cover on this blog, one such strategy is to repurpose your existing content as new content you can then publish, share and distribute. Repurposing content saves you time and money, while extending your reach.
Simply put, repurposing your content and sharing it in different ways via different channels allows you to reach (and attract) a much wider proportion of your marketplace. The larger the audience you develop across multiple content platforms, the more influence you have. This increases engagement, boosting your reach significantly through sharing and inbound linking.
In other words, the more content you repurpose and share, the greater the long-term benefits for your business.
In addition, it’s no longer enough to just publish content to your own site. As I advise frequently, you need to be where your marketplace is, not where you want them to be.
Repurposing existing content for other platforms allows you to achieve it relatively easily.
But how exactly do you go about repurposing content for social media?
We previously covered a broader set of 50+ killer ways to repurpose your content. However, in this post we go into more detail and dig down into the main social channels to help you determine:
- Which content on your blog you should be repurposing
- The strategy to use to repurpose it for each social platform
- Which social channels to focus on most