content repurposing

How to Repurpose Your Blog Content for Social Media (and Why You Should!)

By |June 9th, 2017|

Are you struggling to produce enough content for your website, blog, or social media channels? Don’t worry, you’re not alone.

The not-so-secret key to a successful content marketing strategy is creating high-quality and in-depth content. However, this takes a good deal of time, effort, and often money, all of which can discourage many businesses from taking full advantage.

Source: Pixabay
In fact, research shows that producing enough content is one of the top three challenges that businesses pursuing content marketing face.

However, there are strategies you can adopt to ease the process and make it a whole lot easier.

As I frequently cover on this blog, one such strategy is to repurpose your existing content as new content you can then publish, share and distribute. Repurposing content saves you time and money, while extending your reach.

Simply put, repurposing your content and sharing it in different ways via different channels allows you to reach (and attract) a much wider proportion of your marketplace. The larger the audience you develop across multiple content platforms, the more influence you have. This increases engagement, boosting your reach significantly through sharing and inbound linking.

In other words, the more content you repurpose and share, the greater the long-term benefits for your business.

In addition, it’s no longer enough to just publish content to your own site. As I advise frequently, you need to be where your marketplace is, not where you want them to be.

Repurposing existing content for other platforms allows you to achieve it relatively easily.

But how exactly do you go about repurposing content for social media?

We previously covered a broader set of 50+ killer ways to repurpose your content. However, in this post we go into more detail and dig down into the main social channels to help you determine:

  • Which content on your blog you should be repurposing
  • The strategy to use to repurpose it for each social platform
  • Which social channels to focus on most

[…]

Quora for Business: The Complete Guide for Business Owners and Marketers

By |June 6th, 2016|

Quora is not far off becoming one of the top 100 most visited sites in the world (Alexa), with roughly 100 million monthly unique visitors, half of which are from the US.

It’s based on a simple question-and-answer format, and incorporates elements of social media to help generate interactivity and wide exposure of content.

It has far more authority than other question-and-answer sites, attracting the regular involvement of authority figures and genuine experts, from industry leaders and CEOs to influencers and even presidents.

As such it attracts increasing amounts high quality traffic.

When approached in the right way, business owners can ride on the back of their success, and siphon often significant levels of traffic back to their own sites (as I show below, to the tune of several thousand visitors a month).
[…]

Using Tumblr for Business: The Ultimate Guide

By |May 2nd, 2016|

Should you be using Tumblr for your business? Perhaps.

It’s not a platform many businesses are familiar with. They struggle to understand it. At first glance, it’s all a bit overwhelming.

Some even dip a toe in the water, only to give up far too early.

Many others, still believing cheap shortcuts work for online visibility, post content on Tumblr as just somewhere-else-to-publish-content, with little real understanding or appreciation of the platform or its users. They consequently fail to get much if any benefit from it.

Is Tumblr just yet another social site? 

Or is using Tumblr for business worth investigating further? What are the benefits?

That’s what this post aims to help you determine, as well as show you what Tumblr really is, and exactly how to use it for business purposes. I’ll even show you examples of real businesses successfully using the platform.
[…]

Duplicate Content and Multi-Channel Publishing: The Lowdown

By |April 22nd, 2016|

There is ongoing confusion around the issue of duplicate content, and how it affects search engine listings. The issue has been around for years.

In fact, I first started writing and talking to businesses about it nearly a decade ago.

While it’s fallen off the radar a little over the past few years, the issue has regained prominence again recently with increasing numbers of businesses pursuing multi-channel publishing to effectively reach their marketplace.

For example, are there duplicate content penalties if you cross-post content between different platforms?

Duplicate content myths – and bad advice based on them – abound.

So this post gives you the lowdown, with answers on important duplicate content questions, including the implications for publishing content across multiple content platforms.

[…]

Content Repurposing: The Ultimate List of 50+ Killer Ways to Repurpose Content and “Be Everywhere”

By |March 26th, 2016|

Are you creating content that you’re either not repurposing, or that isn’t itself repurposed?

If so, you are probably leaving 90% or more of the potential benefits of the content untapped.

What’s more, research shows that producing enough content is one of the top three challenges faced by businesses that pursue content marketing.

The good news is that repurposing existing content:

  • Multiplies the amount of content you have in circulation.
  • Is generally a whole lot quicker, easier and cheaper than creating the original content in the first place.

[…]