SEO and Content Marketing 2017: The Ultimate Guide

By |June 27th, 2017|

SEO and content marketing are often confused. Business owners often ask me whether they should be pursuing one or the other, as if they were entirely separate strategies.

In truth, they operate as a partnership. SEO relies on content marketing. Content marketing relies on SEO.

As we’ll see, they have different roles to play. But they are intrinsically connected.

So how do you get them to play nicely together so you get the best outcome for yourself or clients?

In this Ultimate Guide to SEO and Content Marketing, discover:

  • What both content marketing and SEO are
  • How they integrate together in powerful ways
  • 7 key ranking factors for SEO – and the central role of content marketing
  • 6 top SEO tools, including some you might not have come across before


How to Get on the First Page of Google (The “Hub and Spokes” SEO Method)

By |August 12th, 2016|

Want to get on the first page of Google?

Let me guess…

You’re desperately seeking that elusive top ten listing for your site’s front page. You’re focused on one or two main keywords. It seems an endless uphill struggle.

Or maybe you made it. If so, congratulations!

But then, heart thumping, you notice you’ve been knocked down again. And so the cycle continues…

If so, you’re not alone. It’s common practice.

The only problem is, this type of old-style SEO is dead. Ineffective. A waste of resources. And an endless cycle of defeat, disillusionment and, if you’re lucky, occasional elation… but then back to the defeat and disillusionment.

The good news is there’s a better strategy that:

  • Is almost guaranteed to work.
  • Attracts more (and easier to convert) search traffic.
  • Allows you to enjoy traffic levels that continue to rise long-term… rather than the occasional peaks and more common troughs of ‘front page’ SEO.

(And if you do SEO work for clients, leaves them far happier).