SEO and content marketing are often confused. Business owners often ask me whether they should be pursuing one or the other, as if they were entirely separate strategies.
In truth, they operate as a partnership. SEO relies on content marketing. Content marketing relies on SEO.
As we’ll see, they have different roles to play. But they are intrinsically connected.
So how do you get them to play nicely together so you get the best outcome for yourself or clients?
In this Ultimate Guide to SEO and Content Marketing, discover:
- What both content marketing and SEO are
- How they integrate together in powerful ways
- 7 key ranking factors for SEO – and the central role of content marketing
- 6 top SEO tools, including some you might not have come across before