By Steve Shaw|2020-12-16T16:39:54+00:00February 1st, 2016|
By adding some simple social meta tags to your website or blog, you can improve how your content is displayed on social networks like Facebook, Twitter, LinkedIn and Google+. This improves your visibility and increases your traffic by making your updates more appealing for both clicks and shares.
After all, when you use the right image, descriptive text, and so on for a sponsored update on social, you can improve engagement (including click-throughs) by often 100s of percent.
The same principle applies for organic updates – normal, every day, run-of-the-mill updates on social – and social meta tags are how you control exactly what’s shown, including:
By Steve Shaw|2016-08-03T09:27:12+00:00February 18th, 2014|
You might be forgiven for shrugging your shoulders, sighing, and ignoring Google+ as “yet another social network”.
Facebook and Twitter are the big boys in town, and you’re already part of that crowd – who needs that new kid skulking in the corner, Google+?
After all, you’ve heard it’s “like a ghost town” over there. (But look deeper, and you realize the only people saying that are usually those no actual experience of using Google Plus themselves.)
So what are the actual figures? In truth, there are now a billion Google+-enabled accounts with 360 million active users, the +1 button is pressed 5 billion times a day, and they’re growing at over 30% per annum. Hardly ‘ghost town’ figures for a network less than three years old.
Yet, it’s still in infancy, and the best rewards in social networks are nearly always reserved for the early adopters. For business, and with Google Plus gaining momentum on an upward trajectory, it’s a wide open opportunity available right now for you to gain a strong foothold before your competitors even realize they were left behind looking the wrong way.
By ignoring Google+, or seeing it as an annoying sidekick not worthy of attention …
Could You Be In Danger of Making a Catastrophic Misjudgement?
Wait until you’re one of the last out the starting gates, and you may find your competitors in virtually unassailable positions, and find you missed the boat in terms of maximizing the advantages for your own business. And, unless you’re in any doubt, there are significant advantages available …
By Steve Shaw|2015-10-02T07:57:46+00:00January 14th, 2014|
In last week’s post on using Google Plus for business, I shared four main reasons why I’d advise anyone in business to start using Google+, and start using it now.
The more people who add you to their circles, the more authoritative your content becomes … and your increased authority brings a host of benefits for your business, such as increased search engine visibility and online influence.
However, it’s tough to get people to add you to their circles and takes a long time, so the sooner you start the better. So how do you start attracting people to start following you and add you to their circles?
It’s early days for my own Google+ involvement, but one of the best ways to build up your following on Google+ (the number of people who have you in their circles) is to create great content and share it on a regular and consistent basis.
By Steve Shaw|2016-10-05T09:20:19+00:00January 7th, 2014|
Google+ is rapidly gaining ground as a primary social network for business users, with far more to offer the business user than Facebook for example.
As a newcomer to the social network myself, and in the process of creating a strategy through which I’ll be using Google+, this post outlines four main reasons why you should incorporate Google+ into your own content marketing strategy and how it can provide significant benefits to your business. […]