email marketing

4 “Kinda Clever” Ways to Incorporate Email Autoresponders into Your Content Marketing Strategy

By |June 1st, 2017|

At this point in your business, emails are likely old hat by now. You know how to compose them, how to use them effectively, and how to follow up with those on your list.

But are you using autoresponders as a purposeful part of your content marketing strategy?

Sure, you’re taking the time to:

  • Write and deliver great blog content
  • Cultivate and schedule your social media posts
  • Email your audience to communicate with them more directly.

But each of these options takes time, effort, and creativity, and often every single day.
Source: PixabayAutoresponders can be used to both lighten the load and better leverage all the content you have to increase your results.

They mean you can be delivering great content to your subscribers every day, even on days when you’re not feeling particularly creative. They help you:

  • Build your relationship with your audience and make that relationship more valuable for your business
  • Expand your audience so you’re able to share your message with more people and reach more of your marketplace.

After quickly running through exactly what an autoresponder is in case you’re unsure, I’ll then show you some different, if-I-might-say-so “kinda clever” ways autoresponders can work within your content marketing strategy to help grow your business.

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How to Improve Your Email Marketing By Leveraging Content

By |March 7th, 2016|

When I first started online in the early 2000s, if you wanted to communicate (digitally) with your prospects and customers en masse, it was either email, or… well, email.

Facebook wasn’t yet a twinkle in Mark Zuckerberg’s eye; Twitter was even further beyond the digital horizon. WordPress didn’t yet exist – if you wanted to blog, you headed to LiveJournal.

Publishing content on a website often involved a well-worn copy of How to Use HTML (or similar!), and late nights spent figuring out <head> and <body> tags, and everything in between.

Oh yes! I’m almost forgetting the painfully slow dial-up Internet connection that made publishing even the most basic bit of content painfully slow. (Not to mention hogging the phone line while you did it. Fun times!)

Zoom forward to the current day and you can communicate with (and build up tribes of) thousands of people in your market on multiple platforms, and across a multitude of devices. And do so quickly and easily.

Email marketing remains vitally important of course. Through communicating one-to-one directly with a subscriber, it’s one of the most powerful ways to build trust, credibility and a sense of relationship.

It’s also just another such content platform…

Yet many businesses still approach email marketing without any thought to an integrated strategy that more effectively reaches and communicates with their marketplace across multiple platforms, and at the same time creates long-term content assets for their business.

Instead, their approach is disjointed. Each platform, including email, is treated as a completely separate entity, demanding completely different content.

The resulting and unsurprising sense of overwhelm gives way to an either-or mentality that restricts their reach, and even leads to a gradual decline of online visibility.

It’s not their fault. They just emulate what most other businesses seem to be doing. They follow incorrect, or at best incomplete, advice that hasn’t quite caught up with present-day reality.

But it doesn’t have to be like that. There is a solution…

In this post, I’ll share with you:

  • Three common mistakes businesses make with email marketing.
  • How you can leverage content to both resolve these issues, and lead to greater online visibility as a whole. (And the amount gained far exceeds the extra effort involved…)

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