How To Blog When You’re Not A Blogger (And Bring Big Benefits For Your Business)

By |December 18th, 2015|

A lot of small business owners shy away from blogging, despite all the benefits it brings.

Here are just some of the reasons – or excuses – provided:

  • “I don’t know what to create content about”
  • “I can’t write”
  • “It’s just not something I want to do”
  • “I don’t have time”
  • “My type of business is different”

Perhaps you can relate to one or more of those? Or maybe you have a different reason (let me know!)?

Either way, I wanted to show you how you can still blog as a business, and enjoy all the benefits of blogging and content creation in general, without needing to consider yourself as a blogger. In fact, you don’t even have to create any content yourself if you don’t want to.


5 Profitable Reasons For Outsourcing Your Content Creation (Your Business Will Thank You!)

By |September 17th, 2013|

You may have heard it said that “content makes the web go ’round”.

It’s completely true, and when you start to market your business and website online, you soon discover that it involves a lot of writing. The same applies to offline marketing. Many of the most effective and popular forms of online marketing even involve creating content every day or week on an ongoing basis.

Here’s just a few such activities, all of which involve writing content:

  • Blog posts – like this!
  • Articles.
  • White papers.
  • Email messages.
  • Copy writing (sales copy etc.).
  • Scripts for audio or video.

In fact, when promoting your business there are only a few activities that don’t involve writing content to one degree or another.

But what if it’s not your strong point? Does trying to write effectively feel like going back to school? You would be forgiven for asking …


Outsourcing Content: 5 Beginner Questions About Outsourcing Content Creation (Your Questions Answered)

By |September 6th, 2013|

I’m sure you’ve noticed … we live in an age of outsourcing.

For the uninitiated, what does outsourcing mean exactly?

To outsource something means that you look outside of your business for someone to take care of certain tasks that, for whatever reason, you would prefer not to do yourself.

  • If you have a webmaster, then you’ve outsourced your website management.
  • If you’ve hired professionals to handle your customer support, then you have outsourced that element of your business.
  • If you have a virtual assistant, then you’ve outsourced some of the administrative tasks in your business.

You get the idea …

In brief, outsourcing involves you entrusting certain jobs in your business to specialists (at least, you hope!) who are not direct employees.

It gives business owners similar benefits to having an employee, but without the hassle and overhead of being an employer.