Steve Shaw

About Steve Shaw

Do you have your copy of Steve Shaw's Content Authority Formula yet? It gives you the proven 1-2-3 formula for building your authority, influence and visibility, at the same time as helping your SEO. Download your copy now - click here.

5 Reasons You Need to Incorporate Video into Your Content Marketing Strategy

By |September 29th, 2017|

As frequent readers of this blog will be aware, successful content marketing involves publishing your content in front of your marketplace wherever they are—not where you want them to be.

It also means the format of your content needs to match what they want to consume—not what you want them to.

And that means video.

Video’s the most engaging type of content. With such high engagement, it’s not too surprising that most marketing professionals believe it has the highest ROI compared to other types of content.

Investment by businesses in video content is rising, and we should all be creating more. Facebook for example is likely to be ‘all video‘ by the early 2020s.

In this post, I’m sharing:

  • 5 reasons you must be incorporating video into your content marketing strategy
  • A summary of some of the best video tools available that make it easy to do so …

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How to Get Traffic to Your Brand New Blog

By |September 22nd, 2017|

So you’re starting a blog for your business? Or perhaps have a fledgling one with a few posts, but not much to show for it yet?

Firstly, congratulations. You’ve made a big step in the right direction.

Approached in the right way, your blog can end up becoming one of your business’s biggest assets.

One day you can look back and feel pretty—dare I say it—smug.

You’ll have incoming traffic, highly targeted for your business, arriving on auto-pilot and providing a constant supply of leads and new customers for your business.

(Plus you’ll have ready content to use to keep in touch with existing customers, build your relationship with them, and keep them coming back for more…)

That’s the good news.

But…

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Social Media Best Practices for Content Marketing

By |September 15th, 2017|

Social media is, of course, an essential part of any content marketing strategy.

But what’s the best way to use it in your content marketing to get the optimal results?

What exactly are the best practices you should be aiming to follow?

This post gives you five social media best practices to start using today, starting with a key question …

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LinkedIn Content Marketing: 5 Key Content Strategies for LinkedIn

By |September 8th, 2017|

If you’re in B2B, are you using LinkedIn to its full potential?

The good news is that LinkedIn can form a valuable part of your content marketing strategy.

There are some easy ways to use the platform to get more eyeballs on your content and build your brand, along with your influence, authority and of course traffic back to your site.

This post gives you 5 key content marketing strategies for LinkedIn that you can start using today.

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How to Create Infographics | Top Resources and How to Use Them

By |August 25th, 2017|

So you want to find out how to create infographics?

At first glance, they may look a little intimidating to the non-designer. But the good news is there are lots of tools available that make the process of creating great infographics easy, including professional templates you can simply adapt for your own purposes.

This comprehensive guide on how to create infographics gives you the following:

  • What is an infographic?
  • Why should you start using infographics?
  • Different types of infographic – if you thought an infographic was just a static image showing a chart or two, think again. Here’s a list of fourteen different types of infographic with examples of each one in action.
  • Top tools and resources to use for creating infographics yourself.

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5 Content Marketing Ideas for Quicker Content

By |August 9th, 2017|

Content marketing is frequently rated as one of the top digital marketing strategies available.

But that doesn’t mean it’s one of the easiest.

One of the biggest and most common challenges businesses have is the need to continually create new content.

After all, it can be an intensive process, involving your content strategy, content calendar, allocating appropriate resources to the actual content creation, post-publication promotion, and so on.

Nearly half of businesses find producing content consistently is their biggest challenge

So how can you make it easier, and create new content more quickly?

Here are 5 content marketing ideas that mean you can create content more easily and within a shorter time frame.

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23 Awesome Tools for Video Content Marketing

By |July 27th, 2017|

Video content marketing shows no signs of slowing down, and for good reason. Video just plain works.

Take the following few stats for starters:

  • Video on a landing page can increase conversions by 80%
  • Video on social media generates 1,200% more shares than images and text combined
  • Businesses using video grow 49% faster each year than those who don’t use video
  • Over half of marketing professionals worldwide state video has the best ROI compared to other content
  • On average, people spend 2.6x more time on pages with video than without.

Fortunately, there are numerous approaches to using video for content marketing. You don’t have to sit in front of the video camera live streaming on Facebook if that’s really not your thing.

Even better, there are just as many video tools out there that help you create amazing videos that look super smart, professional and highly engaging—and often take just a few minutes to create.

This post gives you 23 of the most rip-roaringly awesome tools out there.

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Content Marketing for Local Business: Key Strategies

By |July 21st, 2017|

Is content marketing the right approach if you’re a local business?

After all, social media and other content platforms are international. What if you’re trying to reach a purely local audience?

Of course, content marketing for local business can be very powerful. In fact, as I’ll show you, it’s all but essential.

But you do need to approach it in the right way.

Unfortunately, many local businesses create very little, if any, content of interest to the audience they want to attract. At most, they may simply blast out self-serving promotional messages through social media. This tends to alienate rather than attract their market.

A smaller number get it right. When they do, they can go on to achieve massive success (see examples below).

So how do you approach it correctly?

This post shares with you:

  • Why you need content marketing for local business
  • The advantages of being a local business for content marketing
  • 3 big examples of local businesses using content marketing for massive success
  • 5 key strategies when content marketing for local business

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Easy Content Calendar for Content Marketing: The How-To Guide, Plus Free Templates!

By |July 13th, 2017|

There are a couple things about a content calendar I believed before I actually created and started using my own.

Firstly, I thought it sounded really complicated. Secondly, it sounded overly ‘corporate’. Weren’t content calendars just for large brands?

Both assumptions I found to be untrue.

In addition, I was unsure if one was really necessary.

How would it really benefit my business? Was it worth the effort to create one?

However, as I’ll show you, I not only found creating a content calendar far easier than I thought, but it also has big benefits for content creation and marketing as a whole.

This post gives you the following:

  • What a content calendar actually is (and is not).
  • 12 top benefits of using a content calendar for your business. I can practically guarantee this includes some benefits you won’t have thought of.
  • The easiest way to create and start using a basic content calendar, from today. Want to get more advanced? Sure, I also give you another couple steps for that too. You’ll find it’s far easier and less intimidating than you may have anticipated.
  • Free Templates: download two free templates, a more basic Word template to get you started immediately; and a more advanced Excel template for later on
  • How to keep your content calendar maintained over time and in focus. There’s no point creating one, only to let it languish, unloved.

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How to Create a Content Marketing Strategy (And Why You Need One!)

By |July 6th, 2017|

Content marketing consistently delivers high returns. For example, I’ll show you how it’s increased my own search traffic by 66% in just twelve months.

I’m not alone. According to the Content Marketing Institute, 70% of B2B marketers have planned to create more content this year than last. That’s for good reason. In fact, about 70% of businesses now use some form of content marketing.

“If you’re not creating content on the web, you don’t exist.”
Lee Odden, TopRank Online Marketing

Strange then, that only around a third (35%) of content creators do so with a documented content marketing strategy.

As I’ll show you, having a written strategy can make a huge difference to the results you achieve.

But how do you create one?

In this post you’ll discover:

  • What a content marketing strategy is
  • Why it’s so crucial you have one
  • How to create a content marketing strategy – including a free Word template you can download and fill in by simply answering just 6 key questions
  • How to keep your content marketing strategy in focus so you actually follow it and put it into action

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