You may have seen the Moments lightning bolt tab on Twitter, first made available in 2015. Initially, Moments were created by Twitter’s own team of curators.
After a year or so, in August 2016, Moments were made available to selected influencers, partners and brands to start using too. Then a month or so later, at the end of September 2016, they became available to all, announced via a Tweet:
Now all Twitter users can take advantage of Moments as an additional way to engage with followers and others on the platform.
This post tells you:
- What Twitter Moments actually are.
- How to create one yourself.
- Examples of key people and businesses who are using Moments.
- 10 top ways you can start to use Moments for your business in imaginative ways to engage with and attract your marketplace.