5 Reasons You Need to Incorporate Video into Your Content Marketing Strategy

By |September 29th, 2017|

As frequent readers of this blog will be aware, successful content marketing involves publishing your content in front of your marketplace wherever they are—not where you want them to be.

It also means the format of your content needs to match what they want to consume—not what you want them to.

And that means video.

Video’s the most engaging type of content. With such high engagement, it’s not too surprising that most marketing professionals believe it has the highest ROI compared to other types of content.

Investment by businesses in video content is rising, and we should all be creating more. Facebook for example is likely to be ‘all video‘ by the early 2020s.

In this post, I’m sharing:

  • 5 reasons you must be incorporating video into your content marketing strategy
  • A summary of some of the best video tools available that make it easy to do so …

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23 Awesome Tools for Video Content Marketing

By |July 27th, 2017|

Video content marketing shows no signs of slowing down, and for good reason. Video just plain works.

Take the following few stats for starters:

  • Video on a landing page can increase conversions by 80%
  • Video on social media generates 1,200% more shares than images and text combined
  • Businesses using video grow 49% faster each year than those who don’t use video
  • Over half of marketing professionals worldwide state video has the best ROI compared to other content
  • On average, people spend 2.6x more time on pages with video than without.

Fortunately, there are numerous approaches to using video for content marketing. You don’t have to sit in front of the video camera live streaming on Facebook if that’s really not your thing.

Even better, there are just as many video tools out there that help you create amazing videos that look super smart, professional and highly engaging—and often take just a few minutes to create.

This post gives you 23 of the most rip-roaringly awesome tools out there.

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10+ Top Ways to Reach Your Market with Video Content Marketing

By |October 22nd, 2016|

According to Cisco, more than half of all data traffic on mobiles was for video in 2015. This is expected to grow to 80% by 2019.

Video is everywhere on social networks, with those platforms making video support (including live streaming) a priority.

For marketing purposes, videos engage more effectively with potential customers and build stronger relationships, hence the explosion in video content marketing.

According to videobrewery.com:

  • An Australian real estate group claims real estate listings with videos receive 403% more inquiries than those without videos. In other words, video quadruples lead flow.
  • Forbes Insight found 59% of senior executives would rather watch a video than read text. For about 50% of those who viewed an online marketing video, it led directly to a purchase.

On social media, a NewsWhip study found engagements with video on Facebook was increasing markedly, while engagements with other types of content was decreasing. The more video there is, the more attention it gets, with other content falling by the wayside.

In other words, video content marketing must now be an essential part of your marketing strategy as a whole.
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Top Content Marketing Predictions For 2016

By |December 4th, 2015|

As one year draws to a close, it’s normal practice for business owners to start reflecting on the year past, and consider what they want to achieve for the coming year and how those goals will be achieved.

Marketing is of course central to business growth and success, and it’s a fast-changing scene. One of the most important changes over the past 12 months is that there is far less distinction between online, digital marketing and more traditional, offline marketing.

As online access and smart phone usage has become ubiquitous and central to most people’s lives across the world, it’s now all just marketing.

Regardless of your type of business, if you want to reach prospects and customers, you have to be where they are. And they are everywhere, and across multiple devices.

The only way to reach them effectively is through content. Content allows you to be where they are, to attract them through ‘pull’, inbound marketing, to build up trust and relationships.

This is of course content marketing – using content for marketing purposes. According to Seth Godin, content marketing is the only marketing that’s left. Those businesses still ignoring it are ignoring marketing and will struggle.

So with content marketing central, how’s it shaping up for the next 12 months?

Here are my key content marketing predictions for 2016…

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How A Mobile-Compatible Website Helps You ‘Be Everywhere’

By |July 30th, 2015|

As you’ll no doubt be aware, in April 2015, Google began rolling out their ‘mobile-friendly update‘. Effectively this removed websites from their mobile search results that weren’t mobile-friendly.

While significant in itself, the event probably represents the point at which webmasters and businesses owners finally had to take mobile seriously. It was a turning point. […]