5 Reasons You Need to Incorporate Video into Your Content Marketing Strategy
As frequent readers of this blog will be aware, successful content marketing involves publishing your content in front of your marketplace wherever they are—not where you want them to be.
It also means the format of your content needs to match what they want to consume—not what you want them to.
And that means video.
Video’s the most engaging type of content. With such high engagement, it’s not too surprising that most marketing professionals believe it has the highest ROI compared to other types of content.
Investment by businesses in video content is rising, and we should all be creating more. Facebook for example is likely to be ‘all video‘ by the early 2020s.
In this post, I’m sharing:
- 5 reasons you must be incorporating video into your content marketing strategy
- A summary of some of the best video tools available that make it easy to do so …