According to Cisco, more than half of all data traffic on mobiles was for video in 2015. This is expected to grow to 80% by 2019.
Video is everywhere on social networks, with those platforms making video support (including live streaming) a priority.
For marketing purposes, videos engage more effectively with potential customers and build stronger relationships, hence the explosion in video content marketing.
According to videobrewery.com:
- An Australian real estate group claims real estate listings with videos receive 403% more inquiries than those without videos. In other words, video quadruples lead flow.
- Forbes Insight found 59% of senior executives would rather watch a video than read text. For about 50% of those who viewed an online marketing video, it led directly to a purchase.
On social media, a NewsWhip study found engagements with video on Facebook was increasing markedly, while engagements with other types of content was decreasing. The more video there is, the more attention it gets, with other content falling by the wayside.
In other words, video content marketing must now be an essential part of your marketing strategy as a whole.