Broken links, such as those leading to 404 errors, can damage your WordPress site in two main ways:
- It degrades the experience for visitors. Ever click links within a blog post only to find they lead nowhere? If so, you’ll know it reduces the amount of time you’re likely to spend on the page and reduces the credibility of the site in question.
- It negatively affects your SEO. Google and other search engines understand the impact of broken links on the visitor experience. They prefer to send visitors to pages with up-to-date and intact resources. So if you have broken links, it’s important to remove or fix them as soon as possible.
…a broken link is doing some serious damage to your website, your reputation, and your business. A single broken link can impact your search engine rankings, your site’s user experience, result in lost customers and revenue, or, in worst case, all of the above.
As well as 404 Not Found errors, there are 410 Gone, 502 Bad Gateway, and various other errors indicating a problem with the link.
Fortunately, broken links are easy to fix and keep on top of.
This post shows you different options you can use. The easiest method, as I’ll show you, is to use a simple WordPress plugin designed for the purpose, accessible from directly within the WordPress Dashboard.