Helping Your Business Grow Traffic, Build Engagement, and Be Everywhere

Kindle Content: Attract Leads by Repurposing Content for Amazon

On this blog, I write a lot about how to get your content onto some of the biggest content platforms in the world, growing your authority, influence and visibility, and attracting your marketplace to you.

Amazon is no exception. It’s one of the top ten most visited sites in the world according to Alexa.

Not only that, Google regards it as their biggest competitor:

Many people think out main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon.
Eric Schmidt, Google Executive Chairman, speaking in Berlin, 2014

If you believe visibility on Google is important, it makes no sense to completely ignore the vast potential Amazon offers for marketing your business.

Listing one or more Kindle books on Amazon can deliver thousands of targeted, interested visitors a month to your site.

And you’re simply reusing content you already have!

Remember, people wanting in-depth information will often seek out a suitable book on the topic. First stop, Amazon.

On top of that, in terms of building your authority and credibility, book authorship comes top of the pile, and can open many other doors.

… before my book launch [for Kindle], my business had turned a little quiet… Since my book launch, my turnover has tripled. I’m turning down inquiries daily because I’m fully booked.
Henneke Duistermaat, EnchantingMarketing.com

The good news is it’s relatively easy to build a presence on Amazon, tap into their huge marketplace of buyers, grow your authority and visibility, and attract leads for your business.

How?

Simply repurpose content you already have on your blog – or elsewhere – so it’s suitable for the Kindle. Rinse, repeat.

This post shows you all you need to know to:

  • Create, publish and market your Kindle book on Amazon effectively.
  • Use it as a publishing platform to generate leads for your business.

You’ll also see prime examples of people doing just that.

[…]

By |August 22nd, 2016|content marketing|0 Comments

How to Get on the First Page of Google (The “Hub and Spoke” SEO Method)

Want to get on the first page of Google?

Let me guess…

You’re desperately seeking that elusive top ten listing for your site’s front page. You’re focused on one or two main keywords. It seems an endless uphill struggle.

Or maybe you made it. If so, congratulations!

But then, heart thumping, you notice you’ve been knocked down again. And so the cycle continues…

If so, you’re not alone. It’s common practice.

The only problem is, this type of SEO is dead. Ineffective. A waste of resources. And an endless cycle of defeat, disillusionment and, if you’re lucky, occasional elation… but then back to the defeat and disillusionment.

The good news is there’s a better strategy that:

  • Is almost guaranteed to work.
  • Attracts more (and easier to convert) search traffic.
  • Allows you to enjoy traffic levels that continue to rise long-term… rather than the occasional peaks and more common troughs of ‘front page’ SEO.

(And if you do SEO work for clients, leaves them far happier).

More on that in a moment. But first…

What’s so wrong with focusing your SEO activities on your site’s front page?

While it can work for some businesses, for the majority there are a number of problems:

  • It’s a bit like walking the tightrope. There’s a lot of risk. Even if you master it, it’s very easy to fall off, with potentially catastrophic results.
  • The traffic can be hard to convert, and so not always what you actually want. For example, the main page for many businesses is often purely sales-focused. Except for all but a handful of niches, very few visitors convert to a sale the first time they land on a website.
  • You’re limiting the pool of visitors you can potentially attract from search, but who are still in the market for whatever it is you are selling. In truth, there are not just a handful of keywords relating to your business – there are hundreds, if not thousands.

So what’s the alternative?

How can you:

  • Build a more solid, sustainable presence on search for your business? (One that doesn’t keep you awake at night and leave you in a cold sweat on checking your rankings).
  • Attract easy-to-convert traffic that you can sell to not just once, but repeatedly?
  • Multiply the number of visitors you can attract from search via an omnipresent search visibility strategy?

Enter the Hub and Spoke SEO Method…

[…]

By |August 12th, 2016|content marketing, content marketing strategy, SEO|0 Comments

My 30-Day Quora Challenge

Following my previous post about using Quora for business purposes, I was conscious that my own usage of the platform meant I was barely scratching the surface of what could be achieved. So, with just 43 answers so far, I set myself a challenge to reach 100+ answers within 30 days.

For 30 days straight, I answered on average two questions a day, and kept a record of my Quora stats throughout.

This post shares all that data so you can see the effect. You’ll see my starting position – and where I ended up after just 30 days.

Although the final results are remarkable on their own, as you’ll see the effect is truly staggering when using the data to forecast the results forward.

[…]

By |August 5th, 2016|content marketing|0 Comments

How to Really Monetize a Blog (Easy 1-2-3 Blog Monetization Strategy)

I get it.

You’ve heard about blogging and decided to have a go yourself. All you have to do is post regularly, wait for some traffic, stick some ads on it along with the odd affiliate link, and then the money starts rolling in.

Right?

Sort of. It could work. Well, at least to some extent.

Let’s just say while you’ll probably earn something (eventually), the money won’t exactly be rolling in.

The truth is, this model only achieves a fraction of what your blog could earn if it was monetized more effectively.

Worse, with changes in the way we all access the web, any income you might achieve when using this model is only going down. (More on this below…)

But… if you want to know how to monetize a blog the right way, and maximize your earnings from it (rather than bring in just pocket change along with an unhealthy dose of disillusionment), read on.

[…]

By |July 30th, 2016|blogging, content marketing, list building|1 Comment

10 Sure-Fire Ways to Convert Blog Visitors into Opt-In Leads

I won’t beat around the bush. One of the essential keys for blogging effectively and profitably is to be able to convert the traffic your blog attracts into opt-in leads.

Get this wrong, and you’ll struggle to make blogging work.

But by converting as many visitors as possible into opt-in leads, you can:

  • Build trust and credibility through more content and continual follow-up.
  • Encourage them back to your site repeatedly, further building the relationship.
  • Convert them over time into customers for your business (presuming you’re monetizing your blog properly).

The good news is there are lots of different approaches you can use to capture the email address of your visitors and convert them into opt-in subscribers. They’re relatively easy to implement too, thanks to the various powerful plugins available.

The trick is to find the right mix for your blog that maximizes your opt-in conversion rate.

This post runs through the top ten most effective opt-in approaches for blogs, and shows you how to put them into action today.

[…]

By |July 22nd, 2016|blogging, list building|0 Comments

5 Key Ways to Increase Your Twitter Followers (Without Buying Them!)

While dubious-sounding ads promising to increase your Twitter followers by thousands in rapid fashion are ubiquitous, how should you actually approach attracting new followers in a way that genuinely benefits your business?

This post gives you five key ways to increase your Twitter followers and build a genuine community that truly benefits your business for the long-term.

But first, what exactly are the benefits for your business from attracting more followers?

[…]

By |July 15th, 2016|content marketing, social media, Twitter|0 Comments

How to Show the Author Bio on WordPress Blog Posts

Displaying an author bio at the end of your WordPress blog posts is one way in which you can:

  • Build credibility and authority. Mentioning career achievements, general background and anything that builds your authority with your visitors can boost shares and opt-in levels.
  • Help build your list. Use the space to link to a suitable lead magnet that visitors can download in exchange for their email address.
  • Boost social followers. Author bio boxes can include social icons with links to your social profiles, encouraging visitors to connect with you. This is more useful where for example you have different authors contributing to the content on your blog.

Some WordPress themes have built-in support for author bio boxes. But not all.

So what do you do if you want to show the author’s bio box at the end of every blog post, but your theme doesn’t support it by default?

[…]

By |July 8th, 2016|blogging, content marketing, Plugins, Wordpress|0 Comments

Quora for Business: The Complete Guide for Business Owners and Marketers

Quora is not far off becoming one of the top 100 most visited sites in the world (Alexa), with roughly 100 million monthly unique visitors, half of which are from the US.

It’s based on a simple question-and-answer format, and incorporates elements of social media to help generate interactivity and wide exposure of content.

It has far more authority than other question-and-answer sites, attracting the regular involvement of authority figures and genuine experts, from industry leaders and CEOs to influencers and even presidents.

As such it attracts increasing amounts high quality traffic.

When approached in the right way, business owners can ride on the back of their success, and siphon often significant levels of traffic back to their own sites (as I show below, to the tune of several thousand visitors a month).

But traffic’s just one of the benefits of taking advantage of Quora for business purposes.

There’s also:

  • Building exposure for your brand…
  • Connecting with influencers…
  • Gaining key insights in your market…
  • Discovering new ideas for content…
  • And more!

This post will show you:

  • Why you should must be using Quora for your business if you’re not already (in fact, you’ll find some of the stats I share below inspiring). Okay, I lied. It’s not suitable for every type of business. But I’ll tell you when you should be using it – and when you probably shouldn’t.
  • How to create your account and get started on Quora. (There are some specific things you need to take care of when using it for business purposes to maximize the benefits). 
  • How to use Quora in the right way for business and marketing purposes, including harnessing the various ways in which it can drive quality traffic to your own website. (As I show you, blatant self-promotion is a bad idea and will be self-defeating. But by working with the platform, you can add value to their community while building exposure and attracting traffic for your own business).

[…]

The 3 Best SEO Plugins for WordPress (and How to Use ‘Em!)

This blog is currently experiencing rapid growth in traffic from search. Last month, search traffic more than doubled from what it was just a couple months previously. This month looks on track to continue that rapid upward trend.

In fact, last month had over 11 times the amount of traffic from search for the same month last year.

Of course, there are multiple factors involved, but they mostly boil down to three main strategies, the last of which I focus on here:

  • Regularly creating and publishing valuable content. The more content you have, the more search traffic you can start to claim a piece of across an ever-widening array of keywords. Each new piece of content is an asset that fuels your future traffic growth.
  • Continually building online authority through the repurposing of that content through various online channels. This includes social media and building up our social audiences (for example, we’re now past the 10k milestone on Twitter). As content gets repurposed, republished and shared, you build natural inbound links that reflect a growing level of authority, and helps determine how your content is ranked. In other words, your content assets grow in value for your business.
  • Optimizing the blog for search. As well as optimizing posts individually for search, and effectively linking between posts to help search engines determine what content is about, it also means getting the right SEO foundations in place for the blog. While there are a plethora of SEO plugins available, there are just three such plugins I consider essential and that this post focuses on.

So in this post, I cover:

  • The 3 best SEO plugins for WordPress.
  • Why you need them. In other words, how they help your site rank and attract increasing amounts of search traffic.
  • How to use them. I’ll cover how to set them up for best results.

[…]

Using Tumblr for Business: The Ultimate Guide

Should you be using Tumblr for your business? Perhaps.

It’s not a platform many businesses are familiar with. They struggle to understand it. At first glance, it’s all a bit overwhelming.

Some even dip a toe in the water, only to give up far too early.

Many others, still believing cheap shortcuts work for online visibility, post content on Tumblr as just somewhere-else-to-publish-content, with little real understanding or appreciation of the platform or its users. They consequently fail to get much if any benefit from it.

Is Tumblr just yet another social site? 

Or is using Tumblr for business worth investigating further? What are the benefits?

That’s what this post aims to help you determine, as well as show you what Tumblr really is, and exactly how to use it for business purposes. I’ll even show you examples of real businesses successfully using the platform.

If you’re not using Tumblr as part of your marketing efforts, you’re missing a very large boat.
Inc.

This post gives you:

  • A short history of Tumblr, along with some current stats – some of these will surprise you.
  • How to create a Tumblr account.
  • The basics of using Tumblr.
  • Important tips and strategies when using Tumblr for business, including:
    • Examples of businesses and brands using Tumblr.
    • The potential for search visibility and SEO benefits.
    • Customizing it to fit your brand.
    • How to reach audiences at scale through the platform.

[…]

By |May 2nd, 2016|blogging, content marketing, content repurposing, Tumblr|5 Comments