Helping Your Business Grow Traffic, Build Engagement, and Be Everywhere

10 Sure-Fire Ways to Convert Blog Visitors into Opt-In Leads

I won’t beat around the bush. One of the essential keys for blogging effectively and profitably is to be able to convert the traffic your blog attracts into opt-in leads.

Get this wrong, and you’ll struggle to make blogging work.

But by converting as many visitors as possible into opt-in leads, you can:

  • Build trust and credibility through more content and continual follow-up.
  • Encourage them back to your site repeatedly, further building the relationship.
  • Convert them over time into customers for your business.

The good news is there are lots of different approaches you can use to capture the email address of your visitors and convert them into opt-in subscribers. They’re relatively easy to implement too, thanks to the various powerful plugins available.

The trick is to find the right mix for your blog that maximizes your opt-in conversion rate.

This post runs through the top ten most effective opt-in approaches for blogs, and shows you how to put them into action today.

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By |July 22nd, 2016|blogging, list building|0 Comments

5 Key Ways to Increase Your Twitter Followers (Without Buying Them!)

While dubious-sounding ads promising to increase your Twitter followers by thousands in rapid fashion are ubiquitous, how should you actually approach attracting new followers in a way that genuinely benefits your business?

This post gives you five key ways to increase your Twitter followers and build a genuine community that truly benefits your business for the long-term.

But first, what exactly are the benefits for your business from attracting more followers?

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By |July 15th, 2016|content marketing, social media, Twitter|0 Comments

How to Show the Author Bio on WordPress Blog Posts

Displaying an author bio at the end of your WordPress blog posts is one way in which you can:

  • Build credibility and authority. Mentioning career achievements, general background and anything that builds your authority with your visitors can boost shares and opt-in levels.
  • Help build your list. Use the space to link to a suitable lead magnet that visitors can download in exchange for their email address.
  • Boost social followers. Author bio boxes can include social icons with links to your social profiles, encouraging visitors to connect with you. This is more useful where for example you have different authors contributing to the content on your blog.

Some WordPress themes have built-in support for author bio boxes. But not all.

So what do you do if you want to show the author’s bio box at the end of every blog post, but your theme doesn’t support it by default?

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By |July 8th, 2016|blogging, content marketing, Plugins, Wordpress|0 Comments

Quora for Business: The Complete Guide for Business Owners and Marketers

Quora is not far off becoming one of the top 100 most visited sites in the world (Alexa), with roughly 100 million monthly unique visitors, half of which are from the US.

It’s based on a simple question-and-answer format, and incorporates elements of social media to help generate interactivity and wide exposure of content.

It has far more authority than other question-and-answer sites, attracting the regular involvement of authority figures and genuine experts, from industry leaders and CEOs to influencers and even presidents.

As such it attracts increasing amounts high quality traffic.

When approached in the right way, business owners can ride on the back of their success, and siphon often significant levels of traffic back to their own sites (as I show below, to the tune of several thousand visitors a month).

But traffic’s just one of the benefits of taking advantage of Quora for business purposes.

There’s also:

  • Building exposure for your brand…
  • Connecting with influencers…
  • Gaining key insights in your market…
  • Discovering new ideas for content…
  • And more!

This post will show you:

  • Why you should must be using Quora for your business if you’re not already (in fact, you’ll find some of the stats I share below inspiring). Okay, I lied. It’s not suitable for every type of business. But I’ll tell you when you should be using it – and when you probably shouldn’t.
  • How to create your account and get started on Quora. (There are some specific things you need to take care of when using it for business purposes to maximize the benefits). 
  • How to use Quora in the right way for business and marketing purposes, including harnessing the various ways in which it can drive quality traffic to your own website. (As I show you, blatant self-promotion is a bad idea and will be self-defeating. But by working with the platform, you can add value to their community while building exposure and attracting traffic for your own business).

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The 3 Best SEO Plugins for WordPress (and How to Use ‘Em!)

This blog is currently experiencing rapid growth in traffic from search. Last month, search traffic more than doubled from what it was just a couple months previously. This month looks on track to continue that rapid upward trend.

In fact, last month had over 11 times the amount of traffic from search for the same month last year.

Of course, there are multiple factors involved, but they mostly boil down to three main strategies, the last of which I focus on here:

  • Regularly creating and publishing valuable content. The more content you have, the more search traffic you can start to claim a piece of across an ever-widening array of keywords. Each new piece of content is an asset that fuels your future traffic growth.
  • Continually building online authority through the repurposing of that content through various online channels. This includes social media and building up our social audiences (for example, we’re now past the 10k milestone on Twitter). As content gets repurposed, republished and shared, you build natural inbound links that reflect a growing level of authority, and helps determine how your content is ranked. In other words, your content assets grow in value for your business.
  • Optimizing the blog for search. As well as optimizing posts individually for search, and effectively linking between posts to help search engines determine what content is about, it also means getting the right SEO foundations in place for the blog. While there are a plethora of SEO plugins available, there are just three such plugins I consider essential and that this post focuses on.

So in this post, I cover:

  • The 3 best SEO plugins for WordPress.
  • Why you need them. In other words, how they help your site rank and attract increasing amounts of search traffic.
  • How to use them. I’ll cover how to set them up for best results.

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Using Tumblr for Business: The Ultimate Guide

Should you be using Tumblr for your business? Perhaps.

It’s not a platform many businesses are familiar with. They struggle to understand it. At first glance, it’s all a bit overwhelming.

Some even dip a toe in the water, only to give up far too early.

Many others, still believing cheap shortcuts work for online visibility, post content on Tumblr as just somewhere-else-to-publish-content, with little real understanding or appreciation of the platform or its users. They consequently fail to get much if any benefit from it.

Is Tumblr just yet another social site? 

Or is using Tumblr for business worth investigating further? What are the benefits?

That’s what this post aims to help you determine, as well as show you what Tumblr really is, and exactly how to use it for business purposes. I’ll even show you examples of real businesses successfully using the platform.

If you’re not using Tumblr as part of your marketing efforts, you’re missing a very large boat.
Inc.

This post gives you:

  • A short history of Tumblr, along with some current stats – some of these will surprise you.
  • How to create a Tumblr account.
  • The basics of using Tumblr.
  • Important tips and strategies when using Tumblr for business, including:
    • Examples of businesses and brands using Tumblr.
    • The potential for search visibility and SEO benefits.
    • Customizing it to fit your brand.
    • How to reach audiences at scale through the platform.

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By |May 2nd, 2016|blogging, content marketing, content repurposing, Tumblr|5 Comments

Duplicate Content and Multi-Channel Publishing: The Lowdown

There is ongoing confusion around the issue of duplicate content, and how it affects search engine listings. The issue has been around for years.

In fact, I first started writing and talking to businesses about it nearly a decade ago.

While it’s fallen off the radar a little over the past few years, the issue has regained prominence again recently with increasing numbers of businesses pursuing multi-channel publishing to effectively reach their marketplace.

For example, are there duplicate content penalties if you cross-post content between different platforms?

Duplicate content myths – and bad advice based on them – abound.

So this post gives you the lowdown, with answers on important duplicate content questions, including the implications for publishing content across multiple content platforms.

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How to Start a Quora Blog for Your Business

I hesitated writing this post.

Firstly, I don’t yet have a Quora blog myself – or rather, I didn’t until I put this post together (see my fledgling Quora blog here).

Secondly, stories about people blogging on Quora – along with successful Quora blogs – are hard to find.

But then I started digging a little deeper…

What I found made me realize Quora blogs are one big missed opportunity for additional, quality traffic and online visibility within an engaged community.

This post shares:

  • Some background on Quora.
  • The results of my investigations into Quora blogs to see just how effective they may be for marketing purposes.
  • Some example Quora blogs, along with some impressive data on the level of visibility and engagement they are achieving.
  • How to create and start your own Quora blog.
  • Some tips on promoting a Quora blog and using it to best effect.

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By |April 8th, 2016|content marketing|0 Comments

The Top Content Marketing Stats (and Why They Matter for Your Business)

While lots of sites publish a range of often fairly meaningless content marketing statistics, these are the stats that really matter and should make you sit up and take notice.

For example, I’ll show you how, when you extrapolate a couple of these statistics together (from the same research), they show that content marketing can potentially increase your sales ten-fold.

You’ll find the most relevant statistics on how content marketing relates to:

  • Advertising (and how content marketing wins out)…
  • Leads and list building…
  • Sales…

… and on the growth of content marketing within businesses and as an industry as a whole.

If you’re at all unsure about the value of content marketing for your business, these stats should put you on the right path, and quickly.

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By |April 1st, 2016|content marketing|0 Comments

Content Repurposing: The Ultimate List of 40+ Killer Ways to Repurpose Content and “Be Everywhere”

Are you creating content that you’re either not repurposing, or that isn’t itself repurposed?

If so, you are probably leaving 90% or more of the potential benefits of the content untapped.

What’s more, research shows that producing enough content is one of the top three challenges faced by businesses that pursue content marketing.

The good news is that repurposing existing content:

  • Multiplies the amount of content you have in circulation.
  • Is generally a whole lot quicker, easier and cheaper than creating the original content in the first place.

Digital marketing pioneer, Jay Baer (@jaybaer), refers to content repurposing as content atomization. He uses it both for his own business, and that of clients using his services.

Here’s just one example of his approach.

A quick, five minute video recorded for Jay Today (recently ended) routinely and systematically became several separate pieces of content:

  • A video on YouTube and his Facebook page.
  • An iTunes episode.
  • A video iTunes episode.
  • An episode on Jay’s own video site.
  • A blog post.
  • Separate posts on LinkedIn PulseMedium, and Google+.
  • Multiple Tweets.
  • LinkedIn social updates.

As you can see, the repurposing process multiplies the exposure that would otherwise be received from a single piece of content. It means you are:

  • In front of your marketplace more often.
  • More accessible. People in your marketplace have multiple content consumption paths available to them, based on their individual preferences.

In brief, content repurposing allows you to take advantage of multi-channel marketing. That’s important because…

…you need to be in all the places where your customers are searching for information and help them find it.
Michael Brenner, Marketing Insider Group

Communicating with consumers across multiple channels is not just important, it’s essential. Content repurposing is the quickest, most cost-effective way to achieve it.

In fact, recent research shows that finding more ways to repurpose content is one of the top priorities for both B2B and B2C marketers.

With that in mind, this post gives you well over 40 different ways to repurpose content and reach people in your marketplace across multiple channels.

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