It sounds almost magical. Create content for your business and you create profit for your business. The more content you create – presuming it’s good quality of course and targeted to the interests of potential purchasers – the more customers you reach and attract.
Think about how you come across businesses you end up purchasing from. Content on blogs, content on social media, content on YouTube, content via email, and so on.
This is the root of content marketing. You market your business through the active creation of content.
And that content continues to work for you often long after its initial creation. People find it via search engines or via other online links or recommendations. They read it, view it or otherwise partake in it, and this begins a relationship you have with them.
This relationship is further fueled and strengthened by more content. At some point in that relationship, they may part with their cash and become a customer.
Ongoing communications – yet more content – encourage follow-on purchases. Did you know it can cost between five and ten times more to acquire a new customer than to keep an existing one? It pays to keep in touch.
The issue of course is in how to create all that content to keep your marketing machine all fired up.
The good news is that you don’t have to create it all from scratch.
Presuming you have some content already – and most businesses do – you can reuse and repurpose it in creative ways. As well as opening up new audiences for your business and creating new lead acquisition channels, it also means your original investment in content creation is able to bring even more reward.
Here are five ways in which you can attract new leads for your business using old, tired content.