On this blog, I write a lot about how to get your content onto some of the biggest content platforms in the world, growing your authority, influence and visibility, and attracting your marketplace to you.
Amazon is no exception. It’s one of the top ten most visited sites in the world according to Alexa.
Not only that, Google regards it as their biggest competitor:
Many people think out main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon.
Eric Schmidt, Google Executive Chairman, speaking in Berlin, 2014
If you believe visibility on Google is important, it makes no sense to completely ignore the vast potential Amazon offers for marketing your business.
Listing one or more Kindle books on Amazon can deliver thousands of targeted, interested visitors a month to your site.
And you’re simply reusing content you already have!
Remember, people wanting in-depth information will often seek out a suitable book on the topic. First stop, Amazon.
On top of that, in terms of building your authority and credibility, book authorship comes top of the pile, and can open many other doors.
… before my book launch [for Kindle], my business had turned a little quiet… Since my book launch, my turnover has tripled. I’m turning down inquiries daily because I’m fully booked.
Henneke Duistermaat, EnchantingMarketing.com
The good news is it’s relatively easy to build a presence on Amazon, tap into their huge marketplace of buyers, grow your authority and visibility, and attract leads for your business.
Simply repurpose content you already have on your blog – or elsewhere – so it’s suitable for the Kindle. Rinse, repeat.
This post shows you all you need to know to:
- Create, publish and market your Kindle book on Amazon effectively.
- Use it as a publishing platform to generate leads for your business.
You’ll also see prime examples of people doing just that.