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3 Sneaky Ways To Use Email Leads To Grow Your Social Media Following, Build Your Online Visibility And Better Connect With Prospects

Email marketing remains an important and effective marketing channel.

But why stick to email?

Did you know that reaching out to customers and prospects through multiple channels has a radical impact on profit levels?

Multichannel customers spend three to four times more than single-channel customers do.

Furthermore, when you get a new email lead, that email address doesn’t last as long as you might think. 30% of email subscribers – that’s nearly a third of people signing up to your list – change their email addresses every year (source).

With this in mind, this post highlights three sneaky (but perfectly legal and ethical!) ways to:

  • Help maximize your return from your email leads.
  • Keep communicating with leads for longer.
  • Turn single channel email marketing leads into multi-channel prospects.

What’s more, if your list currently works on a double opt-in basis, it doesn’t even matter if the prospect hasn’t confirmed their subscription.

These techniques don’t involve you emailing them directly, so as long as you have their email address you can still benefit from those leads.


By |November 27th, 2015|content marketing, Facebook, LinkedIn, social media, Twitter|0 Comments

Hashtag Marketing Mastery: Understanding Hashtags and How To Use Them For Your Business (A 5 Minute Guide)

This quick and easy guide to hashtag marketing was inspired by a customer support inquiry (always an easy way to get new ideas for blog content and to supply info your market is looking for). It went a bit like this:

What are hashtags? Can I make them up? How do I use hashtags? Is there a hashtag directory somewhere?

So if you’re a bit unsure about hashtags and how to use them, this post’s for you.

It aims to give you all you need to know for understanding hashtags and using them effectively for your business – and all in under 5 minutes!

Why Use Hashtags?

Here’s three big reasons to start using hashtags to benefit your business through effective marketing:


By |November 19th, 2015|content marketing, social media|0 Comments

How To Promote My Blog (10 Must-Do Steps For Every Post You Publish)

I’m on a journey of expanding the reach of my blog, and shared previously how organic traffic to the blog has increased not far off 6x over the course of 6 months. It continues to rise, with organic traffic for this month already 50% up on the same period last month.

I’m now aiming to ramp things up a gear – not just for organic traffic, but for traffic in general. Continuing to learn and explore how to promote my blog effectively is an exciting challenge!

Of course, I already have in place some of the required steps in place – or it’s likely you wouldn’t be here reading this! So far, so good…

But to further increase my traffic, more steps are needed…


Should You Be Blogging As A Business? (6 Big Benefits)

If you had any doubts whether you should be blogging as a business, this post should clear it up once and for all.

Some businesses of course are a blog. Or they start life as a blog. Over time, they figure out how to start earning revenue. The numbers start to build, the revenue climbs with it, it becomes a business in and of itself.

But that’s not what I’m referring to here.

I’m talking about taking an existing business, and adding blogging to it as a new and lucrative marketing channel. Of course, you may already have a blog for your business. Perhaps you add the odd post occasionally.

But are you actually blogging as a business, with regular content and a proper strategy designed to attract your marketplace, build your traffic, generate new and highly targeted leads for your business, and feed into multiple other marketing activities that can explode your online presence?

If you’re not yet, here are 6 big benefits that may just persuade you otherwise.


By |November 6th, 2015|blogging, content marketing, increase traffic|5 Comments

Blog Content Ideas: 57 Ways to Effortlessly Generate Engaging Ideas For New Content

While a regularly updated blog is a key part of an effective online marketing strategy, a lot of businesses fall at the first hurdle. They struggle to come up with new ideas for blog content, and because of that never really get going and consequently miss out on all that blogging has to offer for their business.

Why should you blog?

In terms of measurable results from blogging, three of the main benefits are:

  • Enhanced search engine visibility – in other words, increasing levels of traffic from organic search
  • Support for social media activities and other forms of content distribution – you have regular content to share or repurpose into other forms and distribute elsewhere. You build links and traffic, as well as build visibility, authority and credibility.
  • Improved sales and lead generation – your blog content attracts your market to you through different channels, which you can convert into leads for your business. Did you know content marketing generates 3 times as many leads as other types of marketing, while costing 62% less (DemandMetric)?

However, without the regular supply of blog content ideas, none of the above is achievable. The good news is that generating new ideas for your blog is a skill like any other, and is easy when you know how.

So here are 57 different ways to generate engaging ideas for new content for your blog — or indeed any other type of content to attract your marketplace to your business.


7 Key Ways To Increase Your Content Marketing Output (While Not Scrimping On Quality!)

For it to be worth creating in the first place, there’s no real replacement to content quality. It’s an essential element of your content marketing – without a focus on quality, you gain little if any benefit.

But you also need the quantity. For effective content marketing, quality and quantity must go hand-in-hand together.

For example, if you create the odd sporadic blog post every two or three months, don’t be surprised if little happens.

On the other hand, with regular content production (and importantly, promotion of it – Kim Roach has some great tips on doing this), you start building momentum:

  • People get used to seeing your content regularly, building your relationship with them along with your own reputation and credibility. Shares, comments, click-throughs and other signs of engagement with your content increase.
  • For Google, regular content production and increased output means authority and your rankings start increasing accordingly, steadily building your traffic.
  • You get better at it! The more you create, the more skilled you get at it, the quicker you become, and the more in-tune you become with your marketplace and what works and what doesn’t.

In fact, Ana Hoffman of TrafficGenerationCafé (@anatrafficcafe) states that without such regular content production, her traffic and affiliate sales plummet, even while all other activities stay relatively constant.

However, the more content you create, the more time it takes. And you still have a business to run, right?

So just how do you boost your content marketing output, while minimizing the additional time commitment?

Here are 7 key ways …


By |October 22nd, 2015|content marketing|0 Comments

Content Quality Vs. Quantity: Some Answers On The Age-Old Debate

Is it better to pump out more content, and focus less on quality? Or to focus more on quality, but to have less content in circulation?

Yes, it’s the age-old ‘quality vs. quantity’ debate…

The real question of course is, would you be able to achieve your goal(s) more easily with a focus on content quality, or on content quantity?

For example, you could be looking for your content to deliver brand awareness, engagement, lead generation, traffic, and perhaps other goals.

But what exactly is meant by content quality?

In truth, it means different things to different people. Here’s a quick checklist – I’m sure you can think of other factors that should be included too:


By |October 15th, 2015|content marketing|0 Comments

25 Top Places To Publish Your Content And Market Your Business

One of the biggest content marketing mistakes people make is only publishing their content in one place or on a single website. Minimal exposure, minimal visibility, minimal results.

If you’re going to create content in the first place, the next job is to give it the widest audience and greatest exposure possible. That means publishing and promoting it in as many places as possible where it’s going to be of benefit to you as a business.

It also involves repurposing content as and where required. For example, a new version of an original post on your blog would be created for use as a guest post elsewhere, or you would summarize the main points of your post to provide an answer on Quora, linking back to your post for people who wanted more in-depth information.

Not all these of the places listed here will be suitable for all businesses – but many of them will be. And it’s far from an exhaustive list. As you ramp up your own content marketing activities, develop your own list of places that work for you.

(Note: These are not listed in any kind of order of importance … except perhaps the first …)


[Blog Title Secrets] How to Create Blog Titles That Bring You Traffic

Effective blog titles make all the difference between content that attracts traffic to your website (and business) on an ongoing basis for years to come, and content that barely gets noticed and has little benefit for you.

Even more significantly, when you repurpose your blog posts into say articles, videos, presentations, podcasts, and more, that difference in results is magnified many times over.

So spending time over your blog post titles is worth doing, and worth doing right.

Here are 10 sure-fire tips to help you create effective blog titles that increase your engagement and traffic.


17 Common Content Marketing Mistakes (And How To Avoid Them)

To err is human. And content marketing is no exception.

All of us doing content marketing will of course screw up every now and again. I’ve experienced practically every one of these blunders in all my years of content marketing.

The important things to remember the next time you screw up are (a) you’re not alone; and (b) you’ll live to see another day, a.k.a. “put it in perspective”. (And if you never screw up, firstly, I don’t believe you; and secondly, congratulations on being the exception to the rule).

Of course, mistakes have benefits too. That’s how we learn, that’s the nature of experience. It’s how we learn to walk, talk, ride a bicycle, drive a car, and everything else in life. Mistakes are almost essential to the learning process, and is how wisdom is gained.

Learn from the mistakes of others though, and you can shortcut your way to success. You won’t avoid making mistakes yourself, you’ll just make fewer of them and reach your goals more quickly. After all, that’s largely why people pay often significant sums for training and mentoring.


By |September 1st, 2015|content marketing, content marketing strategy|2 Comments