Helping Your Business Grow Traffic, Build Engagement, and Be Everywhere

The 3 Best SEO Plugins for WordPress (and How to Use ‘Em!)

This blog is currently experiencing rapid growth in traffic from search. Last month, search traffic more than doubled from what it was just a couple months previously. This month looks on track to continue that rapid upward trend.

In fact, last month had over 11 times the amount of traffic from search for the same month last year.

Of course, there are multiple factors involved, but they mostly boil down to three main strategies, the last of which I focus on here:

  • Regularly creating and publishing valuable content. The more content you have, the more search traffic you can start to claim a piece of across an ever-widening array of keywords. Each new piece of content is an asset that fuels your future traffic growth.
  • Continually building online authority through the repurposing of that content through various online channels. This includes social media and building up our social audiences (for example, we’re now past the 10k milestone on Twitter). As content gets repurposed, republished and shared, you build natural inbound links that reflect a growing level of authority, and helps determine how your content is ranked. In other words, your content assets grow in value for your business.
  • Optimizing the blog for search. As well as optimizing posts individually for search, and effectively linking between posts to help search engines determine what content is about, it also means getting the right SEO foundations in place for the blog. While there are a plethora of SEO plugins available, there are just three such plugins I consider essential and that this post focuses on.

So in this post, I cover:

  • The 3 best SEO plugins for WordPress.
  • Why you need them. In other words, how they help your site rank and attract increasing amounts of search traffic.
  • How to use them. I’ll cover how to set them up for best results.

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Using Tumblr for Business: The Ultimate Guide

Should you be using Tumblr for your business? Perhaps.

It’s not a platform many businesses are familiar with. They struggle to understand it. At first glance, it’s all a bit overwhelming.

Some even dip a toe in the water, only to give up far too early.

Many others, still believing cheap shortcuts work for online visibility, post content on Tumblr as just somewhere-else-to-publish-content, with little real understanding or appreciation of the platform or its users. They consequently fail to get much if any benefit from it.

Is Tumblr just yet another social site? 

Or is using Tumblr for business worth investigating further? What are the benefits?

That’s what this post aims to help you determine, as well as show you what Tumblr really is, and exactly how to use it for business purposes. I’ll even show you examples of real businesses successfully using the platform.

If you’re not using Tumblr as part of your marketing efforts, you’re missing a very large boat.
Inc.

This post gives you:

  • A short history of Tumblr, along with some current stats – some of these will surprise you.
  • How to create a Tumblr account.
  • The basics of using Tumblr.
  • Important tips and strategies when using Tumblr for business, including:
    • Examples of businesses and brands using Tumblr.
    • The potential for search visibility and SEO benefits.
    • Customizing it to fit your brand.
    • How to reach audiences at scale through the platform.

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By |May 2nd, 2016|content marketing|4 Comments

Duplicate Content and Multi-Channel Publishing: The Lowdown

There is ongoing confusion around the issue of duplicate content, and how it affects search engine listings. The issue has been around for years.

In fact, I first started writing and talking to businesses about it nearly a decade ago.

While it’s fallen off the radar a little over the past few years, the issue has regained prominence again recently with increasing numbers of businesses pursuing multi-channel publishing to effectively reach their marketplace.

For example, are there duplicate content penalties if you cross-post content between different platforms?

Duplicate content myths – and bad advice based on them – abound.

So this post gives you the lowdown, with answers on important duplicate content questions, including the implications for publishing content across multiple content platforms.

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How to Start a Quora Blog for Your Business

I hesitated writing this post.

Firstly, I don’t yet have a Quora blog myself – or rather, I didn’t until I put this post together (see my fledgling Quora blog here).

Secondly, stories about people blogging on Quora – along with successful Quora blogs – are hard to find.

But then I started digging a little deeper…

What I found made me realize Quora blogs are one big missed opportunity for additional, quality traffic and online visibility within an engaged community.

This post shares:

  • Some background on Quora.
  • The results of my investigations into Quora blogs to see just how effective they may be for marketing purposes.
  • Some example Quora blogs, along with some impressive data on the level of visibility and engagement they are achieving.
  • How to create and start your own Quora blog.
  • Some tips on promoting a Quora blog and using it to best effect.

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By |April 8th, 2016|content marketing|0 Comments

The Top Content Marketing Stats (and Why They Matter for Your Business)

While lots of sites publish a range of often fairly meaningless content marketing statistics, these are the stats that really matter and should make you sit up and take notice.

For example, I’ll show you how, when you extrapolate a couple of these statistics together (from the same research), they show that content marketing can potentially increase your sales ten-fold.

You’ll find the most relevant statistics on how content marketing relates to:

  • Advertising (and how content marketing wins out)…
  • Leads and list building…
  • Sales…

… and on the growth of content marketing within businesses and as an industry as a whole.

If you’re at all unsure about the value of content marketing for your business, these stats should put you on the right path, and quickly.

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By |April 1st, 2016|content marketing|0 Comments

Content Repurposing: The Ultimate List of 40+ Killer Ways to Repurpose Content and “Be Everywhere”

Are you creating content that you’re either not repurposing, or that isn’t itself repurposed?

If so, you are probably leaving 90% or more of the potential benefits of the content untapped.

What’s more, research shows that producing enough content is one of the top three challenges faced by businesses that pursue content marketing.

The good news is that repurposing existing content:

  • Multiplies the amount of content you have in circulation.
  • Is generally a whole lot quicker, easier and cheaper than creating the original content in the first place.

Digital marketing pioneer, Jay Baer (@jaybaer), refers to content repurposing as content atomization. He uses it both for his own business, and that of clients using his services.

Here’s just one example of his approach.

A quick, five minute video recorded for Jay Today (recently ended) routinely and systematically became several separate pieces of content:

  • A video on YouTube and his Facebook page.
  • An iTunes episode.
  • A video iTunes episode.
  • An episode on Jay’s own video site.
  • A blog post.
  • Separate posts on LinkedIn PulseMedium, and Google+.
  • Multiple Tweets.
  • LinkedIn social updates.

As you can see, the repurposing process multiplies the exposure that would otherwise be received from a single piece of content. It means you are:

  • In front of your marketplace more often.
  • More accessible. People in your marketplace have multiple content consumption paths available to them, based on their individual preferences.

In brief, content repurposing allows you to take advantage of multi-channel marketing. That’s important because…

…you need to be in all the places where your customers are searching for information and help them find it.
Michael Brenner, Marketing Insider Group

Communicating with consumers across multiple channels is not just important, it’s essential. Content repurposing is the quickest, most cost-effective way to achieve it.

In fact, recent research shows that finding more ways to repurpose content is one of the top priorities for both B2B and B2C marketers.

With that in mind, this post gives you well over 40 different ways to repurpose content and reach people in your marketplace across multiple channels.

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How to Blog for Big Money

I’ll admit it. I’m frustrated.

Frustrated by the misleading and incorrect advice being given to people asking questions like, Is it really possible to make money from a blog?, Is blogging for money realistic?, yada, yada.

Here are a selection of just some of the replies I’ve seen. The following are taken at random from Quora – but there are multiple posts and other info out there giving similar ‘advice’:

You get the idea.

So this post helps to put the record straight, and shows what’s really possible with real examples and income data. And shows how you can do it too.

In truth, it’s entirely possible to make not just a living, but a high level of income from blogging activities. That includes whether you are:

  • Approaching blogging as a business. In other words, the blog comes first, with income streams – the business part – layered on afterwards.
  • Using a blog to support and multiply profits and income for an existing business

To prove it, I’ll how you 10 real-life examples of people who earn substantial incomes from blogging.

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By |March 17th, 2016|blogging, content marketing|2 Comments

How to Improve Your Email Marketing By Leveraging Content

When I first started online in the early 2000s, if you wanted to communicate (digitally) with your prospects and customers en masse, it was either email, or… well, email.

Facebook wasn’t yet a twinkle in Mark Zuckerberg’s eye; Twitter was even further beyond the digital horizon. WordPress didn’t yet exist – if you wanted to blog, you headed to LiveJournal.

Publishing content on a website often involved a well-worn copy of How to Use HTML (or similar!), and late nights spent figuring out <head> and <body> tags, and everything in between.

Oh yes! I’m almost forgetting the painfully slow dial-up Internet connection that made publishing even the most basic bit of content painfully slow. (Not to mention hogging the phone line while you did it. Fun times!)

Zoom forward to the current day and you can communicate with (and build up tribes of) thousands of people in your market on multiple platforms, and across a multitude of devices. And do so quickly and easily.

Email marketing remains vitally important of course. Through communicating one-to-one directly with a subscriber, it’s one of the most powerful ways to build trust, credibility and a sense of relationship.

It’s also just another such content platform…

Yet many businesses still approach email marketing without any thought to an integrated strategy that more effectively reaches and communicates with their marketplace across multiple platforms, and at the same time creates long-term content assets for their business.

Instead, their approach is disjointed. Each platform, including email, is treated as a completely separate entity, demanding completely different content.

The resulting and unsurprising sense of overwhelm gives way to an either-or mentality that restricts their reach, and even leads to a gradual decline of online visibility.

It’s not their fault. They just emulate what most other businesses seem to be doing. They follow incorrect, or at best incomplete, advice that hasn’t quite caught up with present-day reality.

But it doesn’t have to be like that. There is a solution…

In this post, I’ll share with you:

  • Three common mistakes businesses make with email marketing.
  • How you can leverage content to both resolve these issues, and lead to greater online visibility as a whole. (And the amount gained far exceeds the extra effort involved…)

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Build Your List With Content Upgrades: On Your Blog… And Beyond!

Want a more powerful way to convert visitors to your blog into leads for your business? How about a 300% to 785% improvement in conversion rates?

Welcome to the world of content upgrades…

In brief, it means offering more value to the visitor  – say in the form of a relevant download – in exchange for their email address.

But content upgrades aren’t just for your blog…

Content upgrades also work when integrated into content published on other platforms across the web.

In fact, thanks to the often higher engagement levels you get on these other content platforms, this can be even more effective. Yet few if any are really doing this right now…

I’ll share more on this below! But first…

Here’s quick summary of what you’ll learn here:

  • What content upgrades are: What they are and how they benefit you (it’s not just for list building there are some other advantages I can practically guarantee you won’t be aware of)…
  • The results to expect: I’ll share some of my own results, as well as those from other business owners (some of these you’ll find surprising)…
  • How to create content upgrade bonuses: Some examples of bonuses you can offer as content upgrades, and vital things to think about when creating them so they bring you maximum advantage, even after someone has opted in your list…
  • The mechanics: How to actually implement them on your blog – and on other content around the web – including how to deliver the content upgrades to new opt-ins. I’ll cover some easy ways to get you started… and, for the more advanced, not so easy (but more powerful!).
  • Ramping up results: What you need to do long-term to optimize your results from content upgrades. (Do this right, and you could double or even triple their effectiveness.)

Comprehensive? I’d say so…

Let’s dive straight in.

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How To Blog On Medium (And Why Your Business Should!)

As any regular reader of this blog will know, I’m a big believer that you should be regularly publishing content across multiple platforms. It’s the most effective way to reach your marketplace, grow your traffic and build your online visibility for all sorts of reasons.

(Yes, your business now needs to “Be Everywhere“!)

Such content platforms include LinkedIn Pulse, SlideShare and YouTube, not to mention all the main social networks.

There’s another biggie to add to the list, and that’s the Medium blogging platform. It’s one of the most popular online sites, attracting millions of visitors, and has hundreds of thousands of users.

For your business, it’s another key content portal from where you can start to attract increasing amounts of traffic and leads over time. As I’ll show you, it’s an interesting mix between an intuitive, easy to use blogging platform and some of the viral power of social media.

In this ultimate guide to using Medium for your business, you’ll learn:

  • What Medium is and how it works.
  • How to publish content on the platform.
  • 15 top tips for using Medium effectively for business purposes (including a quick download you can use for your future reference).

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