3 Sneaky Ways To Use Email Leads To Grow Your Social Media Following, Build Your Online Visibility And Better Connect With Prospects
Email marketing remains an important and effective marketing channel.
But why stick to email?
Did you know that reaching out to customers and prospects through multiple channels has a radical impact on profit levels?
Multichannel customers spend three to four times more than single-channel customers do.
Furthermore, when you get a new email lead, that email address doesn’t last as long as you might think. 30% of email subscribers – that’s nearly a third of people signing up to your list – change their email addresses every year (source).
With this in mind, this post highlights three sneaky (but perfectly legal and ethical!) ways to:
- Help maximize your return from your email leads.
- Keep communicating with leads for longer.
- Turn single channel email marketing leads into multi-channel prospects.
What’s more, if your list currently works on a double opt-in basis, it doesn’t even matter if the prospect hasn’t confirmed their subscription.
These techniques don’t involve you emailing them directly, so as long as you have their email address you can still benefit from those leads.