Video is everywhere on social networks, with those platforms making video support (including live streaming) a priority.
For marketing purposes, videos engage more effectively with potential customers and build stronger relationships, hence the explosion in video content marketing.
According to videobrewery.com:
- An Australian real estate group claims real estate listings with videos receive 403% more inquiries than those without videos. In other words, video quadruples lead flow.
- Forbes Insight found 59% of senior executives would rather watch a video than read text. For about 50% of those who viewed an online marketing video, it led directly to a purchase.
On social media, a NewsWhip study found engagements with video on Facebook was increasing markedly, while engagements with other types of content was decreasing. The more video there is, the more attention it gets, with other content falling by the wayside.
In other words, video content marketing must now be an essential part of your marketing strategy as a whole.
Brands are looking to video as a central part of their future marketing campaigns and every content creator knows that video is the essential medium for engaging current and future audiences.
Rachel Payne, founder and CEO of FEM, Inc.
But where do you start?
This post gives you an overview of more than 10 different platforms on which you can reach and engage with your market with video content marketing, along with tips from relevant experts about how to succeed on them.
You’ll even find a little-known hack to add tens of thousands of additional views to your YouTube view counts.