Helping Your Business Grow Traffic, Build Engagement, and

Ultimate Guide To Social Meta Tags: Open Graph And Twitter Cards

By adding some simple social meta tags to your website or blog, you can improve how your content is displayed on social networks like Facebook, Twitter, LinkedIn and Google+. This improves your visibility and increases your traffic by making your updates more appealing for both clicks and shares.

After all, when you use the right image, descriptive text, and so on for a sponsored update on social, you can improve engagement (including click-throughs) by often 100s of percent.

The same principle applies for organic updates – normal, every day, run-of-the-mill updates on social – and social meta tags are how you control exactly what’s shown, including:

  • The title
  • The description
  • The image

As a quick example of the difference this can make, here’s what would show on Twitter for someone sharing the blog’s url (http://blog.vwriter.com) before I made use of the right tags:

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The 3-Step Way To Repurpose Your Blog Post As A Quality YouTube Video (And Get Your Business On The World’s Top 3 Websites!)

If you could do just one thing to get your business more visibility on the web’s top 3 websites, would you do it?

I’m talking of course about video, the growth of which is just exploding due to factors such as easier and faster mobile video access, widespread tablet usage, and videos playing directly within Facebook and Twitter feeds.

Creating a single video allows you to build more visibility for your business not just on YouTube, but also Google, Facebook, Twitter, and numerous other sites.

Most business owners consider getting rankings on Google as vitally important for their businesses.

But what about the second largest search engine, YouTube, processing more than 3 billion searches a month, and bigger than Bing, Yahoo, Ask and AOL combined (see the infographic)?

Unless you’re creating videos on a regular basis so you can be found on YouTube, you’re otherwise invisible on the third biggest site in the world. That’s a significant marketing black hole.

And then there’s Google Video Search, videos shown in their main Web Search listings, and engaging audiences with autoplay videos on Facebook and Twitter.

In other words, video is now crucial for your overall online visibility, and building up an online presence for your business. It’s a large slice of the marketing pie.

The difficulty for most businesses of course is in creating those videos so they can get a piece of the action.

But what if there was a straightforward, relatively easy way to create videos for your business on a regular basis, based on your existing content?

This would allow you to start taking full advantage of YouTube, and start attracting a bigger slice of your marketplace to your business.

Sound good?…

This post shows you how…

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By |January 22nd, 2016|content marketing|0 Comments

“My Customers Aren’t On Facebook And Twitter!” – Here’s Why Your Business Still Should Be…

An interesting email came in from a customer a few weeks back stating that Facebook and Twitter simply weren’t relevant to their business.

They were in a specific niche selling products and services B2B within a specific geographical location. Their client base, which they had an intimate knowledge of (of course, vitally important), certainly didn’t use either social platform either personally or professionally. It wouldn’t even be on their radar.

Unusual? With over one and a half billion monthly active users worldwide on Facebook alone, yes. But general stats are just that – general. It’s always smart to know your own market in fine-tuned, specific detail.

Instead, the best way for them to reach potential customers was through search (Google) and video (YouTube), backed up by a presence on LinkedIn because they were B2B.

Smart. They know their market. And as they saw it, Facebook and Twitter were completely irrelevant.

But, smart as they are, is that really the case?

Would Facebook and Twitter actually still hold value for them as a business?

In fact, this post shows that even if you’re not reaching your marketplace directly through Facebook and/or Twitter, there are still important benefits to be had.

Rather than ignoring these platforms (even if your customers do!), your business should still strive to build up a following and a presence on them. While you might not use them to reach clients directly, they can certainly help indirectly.

Here’s 3 main reasons why…
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How To Repurpose Your Blog Post As A SlideShare Presentation (And Get More Online Visibility, Authority and Traffic!)

According to ComScore, SlideShare is one of the top 100 most popular, most visited websites in the world. The best bit is you can siphon off some of this traffic – over 70 million visitors a month – and direct it to your own website.

Because of the nature of the content it hosts – presentations – and thanks to the fact it’s owned by LinkedIn, the traffic it sends is also some of the highest quality (a.k.a. easier to convert to leads and sales).

There’s also very little competition. Very few businesses are taking advantage of this. The door’s wide open.

Want some?

The good news is it’s easy to start taking advantage of SlideShare on a regular basis. Rather than starting from scratch each time and wondering what to create a presentation about, systemize it.

Each time you publish a blog post, repurpose it as a presentation for SlideShare. This post shows you how to do just that.

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By |January 8th, 2016|content marketing|0 Comments

6 New Year’s Resolutions For Content Marketing Success

At this time of year it is of course customary to think about the 12 months ahead of us, to set goals and to resolve to adopt new and positive habits to help achieve them.

That goes for business too (it’s not all weight loss and fitness!). So with content marketing now crucial to even stay in the game, I wanted to share 6 key New Year’s Resolutions to help you achieve success with your content marketing in the coming 12 months.

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By |December 29th, 2015|content marketing, social media|1 Comment

How To Blog When You’re Not A Blogger (And Bring Big Benefits For Your Business)

A lot of small business owners shy away from blogging, despite all the benefits it brings.

Here are just some of the reasons – or excuses – provided:

  • “I don’t know what to create content about”
  • “I can’t write”
  • “It’s just not something I want to do”
  • “I don’t have time”
  • “My type of business is different”

Perhaps you can relate to one or more of those? Or maybe you have a different reason (let me know!)?

Either way, I wanted to show you how you can still blog as a business, and enjoy all the benefits of blogging and content creation in general, without needing to consider yourself as a blogger. In fact, you don’t even have to create any content yourself if you don’t want to.

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How To Use Facebook Notes To Market Your Business (And Why You Should Start Now!)

Only a couple months ago, the revamped Facebook Notes interface was only available for personal profiles, with Pages still stuck with the less-inspiring older look and feel.

As expected, it’s now available for Pages too. So expect to see businesses begin to adopt it as a new way to spread their message and communicate with audiences.

This post shows you exactly how to do that… and why you should start incorporating it into your marketing now.

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Top Content Marketing Predictions For 2016

As one year draws to a close, it’s normal practice for business owners to start reflecting on the year past, and consider what they want to achieve for the coming year and how those goals will be achieved.

Marketing is of course central to business growth and success, and it’s a fast-changing scene. One of the most important changes over the past 12 months is that there is far less distinction between online, digital marketing and more traditional, offline marketing.

As online access and smart phone usage has become ubiquitous and central to most people’s lives across the world, it’s now all just marketing.

Regardless of your type of business, if you want to reach prospects and customers, you have to be where they are. And they are everywhere, and across multiple devices.

The only way to reach them effectively is through content. Content allows you to be where they are, to attract them through ‘pull’, inbound marketing, to build up trust and relationships.

This is of course content marketing – using content for marketing purposes. According to Seth Godin, content marketing is the only marketing that’s left. Those businesses still ignoring it are ignoring marketing and will struggle.

So with content marketing central, how’s it shaping up for the next 12 months?

Here are my key content marketing predictions for 2016…

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3 Sneaky Ways To Use Email Leads To Grow Your Social Media Following, Build Your Online Visibility And Better Connect With Prospects

Email marketing remains an important and effective marketing channel.

But why stick to email?

Did you know that reaching out to customers and prospects through multiple channels has a radical impact on profit levels?

Multichannel customers spend three to four times more than single-channel customers do.
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Furthermore, when you get a new email lead, that email address doesn’t last as long as you might think. 30% of email subscribers – that’s nearly a third of people signing up to your list – change their email addresses every year (source).

With this in mind, this post highlights three sneaky (but perfectly legal and ethical!) ways to:

  • Help maximize your return from your email leads.
  • Keep communicating with leads for longer.
  • Turn single channel email marketing leads into multi-channel prospects.

What’s more, if your list currently works on a double opt-in basis, it doesn’t even matter if the prospect hasn’t confirmed their subscription.

These techniques don’t involve you emailing them directly, so as long as you have their email address you can still benefit from those leads.

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By |November 27th, 2015|content marketing, Facebook, LinkedIn, social media, Twitter|1 Comment

Hashtag Marketing Mastery: Understanding Hashtags and How To Use Them For Your Business (A 5 Minute Guide)

This quick and easy guide to hashtag marketing was inspired by a customer support inquiry (always an easy way to get new ideas for blog content and to supply info your market is looking for). It went a bit like this:

What are hashtags? Can I make them up? How do I use hashtags? Is there a hashtag directory somewhere?

So if you’re a bit unsure about hashtags and how to use them, this post’s for you.

It aims to give you all you need to know for understanding hashtags and using them effectively for your business – and all in under 5 minutes!

Why Use Hashtags?

Here’s three big reasons to start using hashtags to benefit your business through effective marketing:

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By |November 19th, 2015|content marketing, social media|0 Comments