Helping Your Business Grow Traffic, Build Engagement, and Be Everywhere

20 Rapid-Fire Ways to Use Twitter to Benefit Your Business

Many businesses use Twitter with only a vague notion of why they are there. They use it because they feel they should be, but there’s little strategy behind it. Consequently, they barely scrape the surface of what Twitter has to offer for their business.

Others may tap into some of the benefits of Twitter, but ignore or fail to utilise many others.

The following list provides you with 20 rapid-fire ways to use Twitter to benefit your business that you can start putting into action today, whether you’re a Twitter old-timer or relatively new on the platform.
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By |September 26th, 2016|content marketing, social media, Twitter|0 Comments

Paid Social Media: Where Should You Advertise? [Data + Case Studies]

Social media continues to evolve. Increasing numbers of businesses are investing in paid social media advertising for both increasing the reach of their content, and for targeting their specific market on a granular level.

Research shows that over half of B2B businesses, and three quarters of B2C businesses, are using paid social media advertising as part of their content marketing activities.

But just look at how it’s grown in the space of a year. As the following charts illustrate, paid advertising usage on social media has shot up sharply for both B2B and B2C.

But with so many social networks available, it’s confusing where to start. There’s no one-size-fits-all social advertising solution. Different networks will suit different businesses and advertising approaches.

This post reviews 10 different social networks that provide paid advertising opportunities. I share the demographics of each network (including network size) and the advertising options available.

Plus, so you can see what can be achieved, I share successful case studies for each platform, along with real data wherever possible.

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12 Big Benefits of Social Media for Business

We’re continually told social media for business is essential.

But why?

What exactly are the benefits for business owners?

According to Statista, a massive 90% of small and medium-sized businesses use social media, with the number of active users continuing to climb:

Social media growth in 2016

But many business owners only have a notional concept of why they are there. Often it’s just a basic presence in order to tick the box.

For many, it’s all too bewildering and kept at arm’s length, save for the occasional half-hearted update. With only small followings, social postings are often followed by a discouraging complete lack of response. Is it any wonder they fail to invest in a more robust social media presence?

The only problem is, a failure to invest enough time and attention into their social media activities is one reason why the benefits remain elusive. It’s largely self-defeating.

It’s essential that you have a clear idea of why you’re using social media. Most business owners haven’t clearly defined why they are using it or what it will accomplish for them.
National Association of Sales Professionals (Nancy Marmolejo)

Unfortunately, the real benefits of social media for business are rarely explained very well, or only in vague ideas of engagement and reach that many struggle to relate to.

So this post aims to set that straight. What follows are 12 clear but very important benefits your business gains from investing in a real, active and engaging presence on social media.

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By |September 3rd, 2016|content marketing, social media|0 Comments

Kindle Content: Attract Leads by Repurposing Content for Amazon

On this blog, I write a lot about how to get your content onto some of the biggest content platforms in the world, growing your authority, influence and visibility, and attracting your marketplace to you.

Amazon is no exception. It’s one of the top ten most visited sites in the world according to Alexa.

Not only that, Google regards it as their biggest competitor:

Many people think out main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon.
Eric Schmidt, Google Executive Chairman, speaking in Berlin, 2014

If you believe visibility on Google is important, it makes no sense to completely ignore the vast potential Amazon offers for marketing your business.

Listing one or more Kindle books on Amazon can deliver thousands of targeted, interested visitors a month to your site.

And you’re simply reusing content you already have!

Remember, people wanting in-depth information will often seek out a suitable book on the topic. First stop, Amazon.

On top of that, in terms of building your authority and credibility, book authorship comes top of the pile, and can open many other doors.

… before my book launch [for Kindle], my business had turned a little quiet… Since my book launch, my turnover has tripled. I’m turning down inquiries daily because I’m fully booked.
Henneke Duistermaat, EnchantingMarketing.com

The good news is it’s relatively easy to build a presence on Amazon, tap into their huge marketplace of buyers, grow your authority and visibility, and attract leads for your business.

How?

Simply repurpose content you already have on your blog – or elsewhere – so it’s suitable for the Kindle. Rinse, repeat.

This post shows you all you need to know to:

  • Create, publish and market your Kindle book on Amazon effectively.
  • Use it as a publishing platform to generate leads for your business.

You’ll also see prime examples of people doing just that.

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By |August 22nd, 2016|content marketing|0 Comments

How to Get on the First Page of Google (The “Hub and Spoke” SEO Method)

Want to get on the first page of Google?

Let me guess…

You’re desperately seeking that elusive top ten listing for your site’s front page. You’re focused on one or two main keywords. It seems an endless uphill struggle.

Or maybe you made it. If so, congratulations!

But then, heart thumping, you notice you’ve been knocked down again. And so the cycle continues…

If so, you’re not alone. It’s common practice.

The only problem is, this type of SEO is dead. Ineffective. A waste of resources. And an endless cycle of defeat, disillusionment and, if you’re lucky, occasional elation… but then back to the defeat and disillusionment.

The good news is there’s a better strategy that:

  • Is almost guaranteed to work.
  • Attracts more (and easier to convert) search traffic.
  • Allows you to enjoy traffic levels that continue to rise long-term… rather than the occasional peaks and more common troughs of ‘front page’ SEO.

(And if you do SEO work for clients, leaves them far happier).

More on that in a moment. But first…

What’s so wrong with focusing your SEO activities on your site’s front page?

While it can work for some businesses, for the majority there are a number of problems:

  • It’s a bit like walking the tightrope. There’s a lot of risk. Even if you master it, it’s very easy to fall off, with potentially catastrophic results.
  • The traffic can be hard to convert, and so not always what you actually want. For example, the main page for many businesses is often purely sales-focused. Except for all but a handful of niches, very few visitors convert to a sale the first time they land on a website.
  • You’re limiting the pool of visitors you can potentially attract from search, but who are still in the market for whatever it is you are selling. In truth, there are not just a handful of keywords relating to your business – there are hundreds, if not thousands.

So what’s the alternative?

How can you:

  • Build a more solid, sustainable presence on search for your business? (One that doesn’t keep you awake at night and leave you in a cold sweat on checking your rankings).
  • Attract easy-to-convert traffic that you can sell to not just once, but repeatedly?
  • Multiply the number of visitors you can attract from search via an omnipresent search visibility strategy?

Enter the Hub and Spoke SEO Method…

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By |August 12th, 2016|content marketing, content marketing strategy, SEO|0 Comments

My 30-Day Quora Challenge

Following my previous post about using Quora for business purposes, I was conscious that my own usage of the platform meant I was barely scratching the surface of what could be achieved. So, with just 43 answers so far, I set myself a challenge to reach 100+ answers within 30 days.

For 30 days straight, I answered on average two questions a day, and kept a record of my Quora stats throughout.

This post shares all that data so you can see the effect. You’ll see my starting position – and where I ended up after just 30 days.

Although the final results are remarkable on their own, as you’ll see the effect is truly staggering when using the data to forecast the results forward.

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By |August 5th, 2016|content marketing|0 Comments

How to Really Monetize a Blog (Easy 1-2-3 Blog Monetization Strategy)

I get it.

You’ve heard about blogging and decided to have a go yourself. All you have to do is post regularly, wait for some traffic, stick some ads on it along with the odd affiliate link, and then the money starts rolling in.

Right?

Sort of. It could work. Well, at least to some extent.

Let’s just say while you’ll probably earn something (eventually), the money won’t exactly be rolling in.

The truth is, this model only achieves a fraction of what your blog could earn if it was monetized more effectively.

Worse, with changes in the way we all access the web, any income you might achieve when using this model is only going down. (More on this below…)

But… if you want to know how to monetize a blog the right way, and maximize your earnings from it (rather than bring in just pocket change along with an unhealthy dose of disillusionment), read on.

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By |July 30th, 2016|blogging, content marketing, list building|1 Comment

10 Sure-Fire Ways to Convert Blog Visitors into Opt-In Leads

I won’t beat around the bush. One of the essential keys for blogging effectively and profitably is to be able to convert the traffic your blog attracts into opt-in leads.

Get this wrong, and you’ll struggle to make blogging work.

But by converting as many visitors as possible into opt-in leads, you can:

  • Build trust and credibility through more content and continual follow-up.
  • Encourage them back to your site repeatedly, further building the relationship.
  • Convert them over time into customers for your business (presuming you’re monetizing your blog properly).

Look at your blog and make sure there are conversion points that will in essence turn every post into a landing page.
SocialMediaExaminer

The good news is there are lots of different approaches you can use to capture the email address of your visitors and convert them into opt-in subscribers. They’re relatively easy to implement too, thanks to the various powerful plugins available.

The trick is to find the right mix for your blog that maximizes your opt-in conversion rate.

This post runs through the top ten most effective opt-in approaches for blogs, and shows you how to put them into action today.

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By |July 22nd, 2016|blogging, list building|0 Comments

5 Key Ways to Increase Your Twitter Followers (Without Buying Them!)

While dubious-sounding ads promising to increase your Twitter followers by thousands in rapid fashion are ubiquitous, how should you actually approach attracting new followers in a way that genuinely benefits your business?

This post gives you five key ways to increase your Twitter followers and build a genuine community that truly benefits your business for the long-term.

But first, what exactly are the benefits for your business from attracting more followers?

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By |July 15th, 2016|content marketing, social media, Twitter|0 Comments

How to Show the Author Bio on WordPress Blog Posts

Displaying an author bio at the end of your WordPress blog posts is one way in which you can:

  • Build credibility and authority. Mentioning career achievements, general background and anything that builds your authority with your visitors can boost shares and opt-in levels.
  • Help build your list. Use the space to link to a suitable lead magnet that visitors can download in exchange for their email address.
  • Boost social followers. Author bio boxes can include social icons with links to your social profiles, encouraging visitors to connect with you. This is more useful where for example you have different authors contributing to the content on your blog.

Some WordPress themes have built-in support for author bio boxes. But not all.

So what do you do if you want to show the author’s bio box at the end of every blog post, but your theme doesn’t support it by default?

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By |July 8th, 2016|blogging, content marketing, Plugins, Wordpress|0 Comments