Helping Your Business Grow Traffic, Build Engagement, and Be Everywhere

10+ Top Ways to Reach Your Market with Video Content Marketing

According to Cisco, more than half of all data traffic on mobiles was for video in 2015. This is expected to grow to 80% by 2019.

Video is everywhere on social networks, with those platforms making video support (including live streaming) a priority.

For marketing purposes, videos engage more effectively with potential customers and build stronger relationships, hence the explosion in video content marketing.

According to videobrewery.com:

  • An Australian real estate group claims real estate listings with videos receive 403% more inquiries than those without videos. In other words, video quadruples lead flow.
  • Forbes Insight found 59% of senior executives would rather watch a video than read text. For about 50% of those who viewed an online marketing video, it led directly to a purchase.

On social media, a NewsWhip study found engagements with video on Facebook was increasing markedly, while engagements with other types of content was decreasing. The more video there is, the more attention it gets, with other content falling by the wayside.

In other words, video content marketing must now be an essential part of your marketing strategy as a whole.

Brands are looking to video as a central part of their future marketing campaigns and every content creator knows that video is the essential medium for engaging current and future audiences.
Rachel Payne, founder and CEO of FEM, Inc.

But where do you start?

This post gives you an overview of more than 10 different platforms on which you can reach and engage with your market with video content marketing, along with tips from relevant experts about how to succeed on them.

You’ll even find a little-known hack to add tens of thousands of additional views to your YouTube view counts.

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By |October 22nd, 2016|content marketing|0 Comments

How to Use Twitter Moments for Your Business

You may have seen the Moments lightning bolt tab on Twitter, first made available in 2015. Initially, Moments were created by Twitter’s own team of curators.

After a year or so, in August 2016, Moments were made available to selected influencers, partners and brands to start using too. Then a month or so later, at the end of September 2016, they became available to all, announced via a Tweet:

Twitter announces Moments available to all

Now all Twitter users can take advantage of Moments as an additional way to engage with followers and others on the platform.

This post tells you:

  • What Twitter Moments actually are.
  • How to create one yourself.
  • Examples of key people and businesses who are using Moments.
  • 10 top ways you can start to use Moments for your business in imaginative ways to engage with and attract your marketplace.

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By |October 10th, 2016|content marketing|2 Comments

How to Quick Fix Broken Links on Your WordPress Site

Broken links, such as those leading to 404 errors, can damage your WordPress site in two main ways:

  • It degrades the experience for visitors. Ever click links within a blog post only to find they lead nowhere? If so, you’ll know it reduces the amount of time you’re likely to spend on the page and reduces the credibility of the site in question.
  • It negatively affects your SEO. Google and other search engines understand the impact of broken links on the visitor experience. They prefer to send visitors to pages with up-to-date and intact resources. So if you have broken links, it’s important to remove or fix them as soon as possible.

…a broken link is doing some serious damage to your website, your reputation, and your business. A single broken link can impact your search engine rankings, your site’s user experience, result in lost customers and revenue, or, in worst case, all of the above.
SiteImprove.com

As well as 404 Not Found errors, there are 410 Gone, 502 Bad Gateway, and various other errors indicating a problem with the link.

Fortunately, broken links are easy to fix and keep on top of.

This post shows you different options you can use. The easiest method, as I’ll show you, is to use a simple WordPress plugin designed for the purpose, accessible from directly within the WordPress Dashboard.

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By |October 4th, 2016|content marketing|2 Comments

20 Rapid-Fire Ways to Use Twitter to Benefit Your Business

Many businesses use Twitter with only a vague notion of why they are there. They use it because they feel they should be, but there’s little strategy behind it. Consequently, they barely scrape the surface of what Twitter has to offer for their business.

Others may tap into some of the benefits of Twitter, but ignore or fail to utilise many others.

The following list provides you with 20 rapid-fire ways to use Twitter to benefit your business that you can start putting into action today, whether you’re a Twitter old-timer or relatively new on the platform.
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By |September 26th, 2016|content marketing, social media, Twitter|1 Comment

Paid Social Media: Where Should You Advertise? [Data + Case Studies]

Social media continues to evolve. Increasing numbers of businesses are investing in paid social media advertising for both increasing the reach of their content, and for targeting their specific market on a granular level.

Research shows that over half of B2B businesses, and three quarters of B2C businesses, are using paid social media advertising as part of their content marketing activities.

But just look at how it’s grown in the space of a year. As the following charts illustrate, paid advertising usage on social media has shot up sharply for both B2B and B2C.

But with so many social networks available, it’s confusing where to start. There’s no one-size-fits-all social advertising solution. Different networks will suit different businesses and advertising approaches.

This post reviews 10 different social networks that provide paid advertising opportunities. I share the demographics of each network (including network size) and the advertising options available.

Plus, so you can see what can be achieved, I share successful case studies for each platform, along with real data wherever possible.

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12 Big Benefits of Social Media for Business

We’re continually told social media for business is essential.

But why?

What exactly are the benefits for business owners?

According to Statista, a massive 90% of small and medium-sized businesses use social media, with the number of active users continuing to climb:

Social media growth in 2016

But many business owners only have a notional concept of why they are there. Often it’s just a basic presence in order to tick the box.

For many, it’s all too bewildering and kept at arm’s length, save for the occasional half-hearted update. With only small followings, social postings are often followed by a discouraging complete lack of response. Is it any wonder they fail to invest in a more robust social media presence?

The only problem is, a failure to invest enough time and attention into their social media activities is one reason why the benefits remain elusive. It’s largely self-defeating.

It’s essential that you have a clear idea of why you’re using social media. Most business owners haven’t clearly defined why they are using it or what it will accomplish for them.
National Association of Sales Professionals (Nancy Marmolejo)

Unfortunately, the real benefits of social media for business are rarely explained very well, or only in vague ideas of engagement and reach that many struggle to relate to.

So this post aims to set that straight. What follows are 12 clear but very important benefits your business gains from investing in a real, active and engaging presence on social media.

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By |September 3rd, 2016|content marketing, social media|0 Comments

Kindle Content: Attract Leads by Repurposing Content for Amazon

On this blog, I write a lot about how to get your content onto some of the biggest content platforms in the world, growing your authority, influence and visibility, and attracting your marketplace to you.

Amazon is no exception. It’s one of the top ten most visited sites in the world according to Alexa.

Not only that, Google regards it as their biggest competitor:

Many people think out main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon.
Eric Schmidt, Google Executive Chairman, speaking in Berlin, 2014

If you believe visibility on Google is important, it makes no sense to completely ignore the vast potential Amazon offers for marketing your business.

Listing one or more Kindle books on Amazon can deliver thousands of targeted, interested visitors a month to your site.

And you’re simply reusing content you already have!

Remember, people wanting in-depth information will often seek out a suitable book on the topic. First stop, Amazon.

On top of that, in terms of building your authority and credibility, book authorship comes top of the pile, and can open many other doors.

… before my book launch [for Kindle], my business had turned a little quiet… Since my book launch, my turnover has tripled. I’m turning down inquiries daily because I’m fully booked.
Henneke Duistermaat, EnchantingMarketing.com

The good news is it’s relatively easy to build a presence on Amazon, tap into their huge marketplace of buyers, grow your authority and visibility, and attract leads for your business.

How?

Simply repurpose content you already have on your blog – or elsewhere – so it’s suitable for the Kindle. Rinse, repeat.

This post shows you all you need to know to:

  • Create, publish and market your Kindle book on Amazon effectively.
  • Use it as a publishing platform to generate leads for your business.

You’ll also see prime examples of people doing just that.

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By |August 22nd, 2016|content marketing|0 Comments

How to Get on the First Page of Google (The “Hub and Spoke” SEO Method)

Want to get on the first page of Google?

Let me guess…

You’re desperately seeking that elusive top ten listing for your site’s front page. You’re focused on one or two main keywords. It seems an endless uphill struggle.

Or maybe you made it. If so, congratulations!

But then, heart thumping, you notice you’ve been knocked down again. And so the cycle continues…

If so, you’re not alone. It’s common practice.

The only problem is, this type of old-style SEO is dead. Ineffective. A waste of resources. And an endless cycle of defeat, disillusionment and, if you’re lucky, occasional elation… but then back to the defeat and disillusionment.

The good news is there’s a better strategy that:

  • Is almost guaranteed to work.
  • Attracts more (and easier to convert) search traffic.
  • Allows you to enjoy traffic levels that continue to rise long-term… rather than the occasional peaks and more common troughs of ‘front page’ SEO.

(And if you do SEO work for clients, leaves them far happier).

More on that in a moment. But first…

What’s so wrong with focusing your SEO activities on your site’s front page?

While it can work for some businesses, for the majority there are a number of problems:

  • It’s a bit like walking the tightrope. There’s a lot of risk. Even if you master it, it’s very easy to fall off, with potentially catastrophic results.
  • The traffic can be hard to convert, and so not always what you actually want. For example, the main page for many businesses is often purely sales-focused. Except for all but a handful of niches, very few visitors convert to a sale the first time they land on a website.
  • You’re limiting the pool of visitors you can potentially attract from search, but who are still in the market for whatever it is you are selling. In truth, there are not just a handful of keywords relating to your business – there are hundreds, if not thousands.

So what’s the alternative?

How can you:

  • Build a more solid, sustainable presence on search for your business? (One that doesn’t keep you awake at night and leave you in a cold sweat on checking your rankings).
  • Attract easy-to-convert traffic that you can sell to not just once, but repeatedly?
  • Multiply the number of visitors you can attract from search via an omnipresent search visibility strategy?

Enter the Hub and Spoke SEO Method…

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By |August 12th, 2016|content marketing, content marketing strategy, SEO|0 Comments

My 30-Day Quora Challenge

Following my previous post about using Quora for business purposes, I was conscious that my own usage of the platform meant I was barely scratching the surface of what could be achieved. So, with just 43 answers so far, I set myself a challenge to reach 100+ answers within 30 days.

For 30 days straight, I answered on average two questions a day, and kept a record of my Quora stats throughout.

This post shares all that data so you can see the effect. You’ll see my starting position – and where I ended up after just 30 days.

Although the final results are remarkable on their own, as you’ll see the effect is truly staggering when using the data to forecast the results forward.

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By |August 5th, 2016|content marketing|0 Comments

How to Really Monetize a Blog (Easy 1-2-3 Blog Monetization Strategy)

I get it.

You’ve heard about blogging and decided to have a go yourself. All you have to do is post regularly, wait for some traffic, stick some ads on it along with the odd affiliate link, and then the money starts rolling in.

Right?

Sort of. It could work. Well, at least to some extent.

Let’s just say while you’ll probably earn something (eventually), the money won’t exactly be rolling in.

The truth is, this model only achieves a fraction of what your blog could earn if it was monetized more effectively.

Worse, with changes in the way we all access the web, any income you might achieve when using this model is only going down. (More on this below…)

But… if you want to know how to monetize a blog the right way, and maximize your earnings from it (rather than bring in just pocket change along with an unhealthy dose of disillusionment), read on.

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By |July 30th, 2016|blogging, content marketing, list building|1 Comment