Monthly Archives: September 2013

Do You Need A Business Newsletter? (Only If You Want To Turn Visitors Into Customers!)

By |September 24th, 2013|

Most people visiting your site for the first time are not ready to purchase immediately … they are instead in the early stages of testing a potential new relationship.

To start with, they don’t know who they’re dealing with, and are fearful of looking a fool by making a hasty and potentially misguided purchasing decision.

They want to get to know you first … people like to feel comfortable and attain some level of trust and sense of connection with a business before at some point making a further commitment and purchasing something.

Think about your own online purchases …

I’d place a wager that it’s rare for you to go straight to a site and make an immediate purchase, without some sense of connection first.

It probably took a few months before you took out your credit card and decided to commit … and this time frame probably only shortened if you already had a sense of connection before you arrived at the site …

Possibly a recommendation from someone, some great content that drew you in, or a sense of widespread usage of and trust in a particular company.

So how can you develop this relationship with a new visitor, who’s possibly never heard of your business before, over a potentially long time frame, so they gradually gain a sense of connection with you, and come to trust you enough to part with their hard-earned cash and make a purchase? […]

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5 Profitable Reasons For Outsourcing Your Content Creation (Your Business Will Thank You!)

By |September 17th, 2013|

You may have heard it said that “content makes the web go ’round”.

It’s completely true, and when you start to market your business and website online, you soon discover that it involves a lot of writing. The same applies to offline marketing. Many of the most effective and popular forms of online marketing even involve creating content every day or week on an ongoing basis.

Here’s just a few such activities, all of which involve writing content:

  • Blog posts – like this!
  • Articles.
  • White papers.
  • Email messages.
  • Copy writing (sales copy etc.).
  • Scripts for audio or video.

In fact, when promoting your business there are only a few activities that don’t involve writing content to one degree or another.

But what if it’s not your strong point? Does trying to write effectively feel like going back to school? You would be forgiven for asking …

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Outsourcing Content: 5 Beginner Questions About Outsourcing Content Creation (Your Questions Answered)

By |September 6th, 2013|

I’m sure you’ve noticed … we live in an age of outsourcing.

For the uninitiated, what does outsourcing mean exactly?

To outsource something means that you look outside of your business for someone to take care of certain tasks that, for whatever reason, you would prefer not to do yourself.

  • If you have a webmaster, then you’ve outsourced your website management.
  • If you’ve hired professionals to handle your customer support, then you have outsourced that element of your business.
  • If you have a virtual assistant, then you’ve outsourced some of the administrative tasks in your business.

You get the idea …

In brief, outsourcing involves you entrusting certain jobs in your business to specialists (at least, you hope!) who are not direct employees.

It gives business owners similar benefits to having an employee, but without the hassle and overhead of being an employer.

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