By Steve Shaw|2018-08-02T15:56:42+00:00September 26th, 2016|
Many businesses use Twitter with only a vague notion of why they are there. They use it because they feel they should be, but there’s little strategy behind it. Consequently, they barely scrape the surface of what Twitter has to offer for their business.
Others may tap into some of the benefits of Twitter, but ignore or fail to utilise many others.
The following list provides you with 20 rapid-fire ways to use Twitter to benefit your business that you can start putting into action today, whether you’re a Twitter old-timer or relatively new on the platform. […]
By Steve Shaw|2018-09-28T04:48:36+00:00September 12th, 2016|
Social media continues to evolve. Increasing numbers of businesses are investing in paid social media advertising for both increasing the reach of their content, and for targeting their specific market on a granular level.
Research shows that over half of B2B businesses, and three quarters of B2C businesses, are using paid social media advertising as part of their content marketing activities.
But just look at how it’s grown in the space of a year. As the following charts illustrate, paid advertising usage on social media has shot up sharply for both B2B and B2C.
But with so many social networks available, it’s confusing where to start. There’s no one-size-fits-all social advertising solution. Different networks will suit different businesses and advertising approaches.
This post reviews 10 different social networks that provide paid advertising opportunities. I share the demographics of each network (including network size) and the advertising options available.
Plus, so you can see what can be achieved, I share successful case studies for each platform, along with real data wherever possible.
By Steve Shaw|2018-09-28T04:54:26+00:00September 3rd, 2016|
We’re continually told social media for business is essential.
But why?
What exactly are the benefits for business owners?
According to Statista, a massive 90% of small and medium-sized businesses use social media, with the number of active users continuing to climb:
But many business owners only have a notional concept of why they are there. Often it’s just a basic presence in order to tick the box.
For many, it’s all too bewildering and kept at arm’s length, save for the occasional half-hearted update. With only small followings, social postings are often followed by a discouraging complete lack of response. Is it any wonder they fail to invest in a more robust social media presence?
The only problem is, a failure to invest enough time and attention into their social media activities is one reason why the benefits remain elusive. It’s largely self-defeating.
It’s essential that you have a clear idea of why you’re using social media. Most business owners haven’t clearly defined why they are using it or what it will accomplish for them.
National Association of Sales Professionals (Nancy Marmolejo)
Unfortunately, the real benefits of social media for business are rarely explained very well, or only in vague ideas of engagement and reach that many struggle to relate to.
So this post aims to set that straight. What follows are 12 clear but very important benefits your business gains from investing in a real, active and engaging presence on social media.
