Today you’ll learn how I grew the amount of traffic I attract from organic search from just 52 visitors 12 months ago, to 814 visitors clicking through from the SERPs last month. That’s an increase of 1,465% within the space of a year – or nearly 16 times the amount of traffic.
I didn’t do anything particularly spectacular or out of the ordinary. I just created content on a regular basis, and the results are exactly what should happen. As I’ll show you, this growth was based on publishing a new blog post just once a week. (Mostly, anyway!)
If anything, the traffic growth could have been a lot more. As I’ll show you, for the first three months my publishing schedule was in fact just one post a month!
And even once I moved to once a week, the odd week was missed here and there. In the end, we’re actually talking just 35 new posts over the 12 month period. But the result is that the blog now attracts hundreds of new visitors every month through the search engines, and that will only continue to climb.
Had I published the full 52 posts for a year’s worth of weekly publishing – a full third more posts – my traffic may have been a third higher too, nearly 1,100 a month from search.
So in this post I’ll show you:
- The exact stats, how they’ve grown over the course of the past 12 months, and how that relates to the growing number of posts I’ve published. I also show you what they looked like for around a year and a half before that, along with some analysis of each stage, so you get the full picture.
- How to harness that traffic, as it grows, for business purposes. There’s little point attracting traffic for traffic’s sake.
- How the content created for your blog isn’t just for your blog. Find out how you can leverage it for a wide range of marketing activities.
And I wrap up up with five key takeaways you can apply to your own business.
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But first, a quick proviso…