By Steve Shaw|2016-08-03T08:50:31+00:00January 15th, 2016|
An interesting email came in from a customer a few weeks back stating that Facebook and Twitter simply weren’t relevant to their business.
They were in a specific niche selling products and services B2B within a specific geographical location. Their client base, which they had an intimate knowledge of (of course, vitally important), certainly didn’t use either social platform either personally or professionally. It wouldn’t even be on their radar.
Unusual? With over one and a half billion monthly active users worldwide on Facebook alone, yes. But general stats are just that – general. It’s always smart to know your own market in fine-tuned, specific detail.
Instead, the best way for them to reach potential customers was through search (Google) and video (YouTube), backed up by a presence on LinkedIn because they were B2B.
Smart. They know their market. And as they saw it, Facebook and Twitter were completely irrelevant.
But, smart as they are, is that really the case?
Would Facebook and Twitter actually still hold value for them as a business?
In fact, this post shows that even if you’re not reaching your marketplace directly through Facebook and/or Twitter, there are still important benefits to be had.
Rather than ignoring these platforms (even if your customers do!), your business should still strive to build up a following and a presence on them. While you might not use them to reach clients directly, they can certainly help indirectly.
Here’s 3 main reasons why…