content marketing

Repurposing Content: Eleven Ways To Grow Your Content Tree™ And Gain Visibility For Your Business

By |November 5th, 2013|

Repurposing content involves leveraging your existing content for multiple purposes. This means that from a single root piece of content, you can grow a Content Tree™ with multiple branches, each attracting different benefits for your business.

It’s a cost and time efficient way to spread the word about your business across different media and reach different groups of people who would otherwise be unaware of your presence.

And the best bit is, the content you create and disseminate will stick around for a long time and continue to build value for your business long after the content was created.

So how do you go about it, and where do you start? This post introduces you to vWriter.com’s Content Tree Methodology™ and aims to give you some ideas to start incorporating the practice of repurposing content into your own business …

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Building Long-Term, Dependable Traffic: Brick By Solid Brick …

By |October 29th, 2013|

Imagine the situation…

You have a website containing dozens if not hundreds of pages containing quality, valuable information. Your site covers all manner of different topics related to your niche.

The search engines love it. Over time you have built up an ‘authority’ site … one content brick at a time … and they have your different pages ranked under a ton of different search terms. They send you visitors every single day who have a real interest in what you have to offer. Potential customers, all of them.

Essentially, it’s traffic on auto-pilot.

It’s not just content on your own site … you’ve also spread your content ‘bricks’ far and wide, and built up similar content on various other sites. (Why the brick analogy? … I’ll explain more soon …)

For example, you have articles, press releases, videos, guest posts, other contributions to blogs, white papers, and so on. All this content similarly attracts readers and directs them straight through to your website.

With all your content building both attracting and sending you traffic on a continuous basis, you couldn’t turn off the traffic tap even if you tried.

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Content Optimization: Using Content To Improve Search Engine Ranking

By |October 22nd, 2013|

In my previous post on website content strategy (and yes, you do need one), I talked about how to do keyword research to enable you to then create content your prospective customers are actively looking for.

Effectively you’re developing a wide range of bait through which you attract your marketplace, and hook them into your website.

But how do you ensure your content is optimized for the keywords you focus on, so you get search engine rankings for your bait, and attract click-throughs from potential customers?

I’ve been involved in search engine optimization for over a decade, have numerous #1, top three and first page listings for a wide range of keywords, including #1 placements for keywords with millions of competing results, and have done for years (including seeing off numerous Google algorithm onslaughts that have devastated other sites and businesses) … so know a thing or two about what it takes to rank, and rank well, over extended periods.

I’m not talking about gimmicks, or the latest shady practice that might work now but will get you stung long-term … but creating the type of site that delivers exactly the type of value Google wants to deliver to its users, and the type of site they can’t help but rank well because it’s best of breed and not doing so would be a disservice to their users.

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How To Do Keyword Research For SEO

By |October 15th, 2013|

One of the keys for a successful website content strategy is creating content that appeals to your specific marketplace. You need to create content your prospective customers are actively looking for.

How do you know what they are looking for?

The answer of course lies in doing effective keyword research.

While you should always focus your content primarily on providing value to the visitor, you use the results of your keyword research to optimize the content for search.

In doing so, you can have long-term content assets in the search engines that continue delivering quality leads to your business for years.

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Recipe For Online Success: The 5 Simple Ingredients For A Successful Website

By |October 8th, 2013|

What makes a successful website? Is there a simple recipe we can follow for online success?

You can define success as you wish, but for a successful business website it needs to have two main attributes:

  1. A continual flow of traffic – not just any traffic, but traffic consisting of visitors who actually have an interest in what the site has to offer (a.k.a. targeted traffic). This traffic might come from a variety of sources, such as paid advertising, links back to your site from content on other sites, referrals and recommendations, search engines, offline content, and so on.
  2. The ability to monetize that traffic – those visitors – into sales. So whether it happens more immediately or over a longer period of time, you build (or further strengthen) your relationship with the visitor, until purchasing from you seems to be the next logical step for them to take. And once that visitor becomes a customer of course, you then continue to build that relationship, selling them products and/or services of interest to them.

And then once you have those two attributes in place, you can make a successful website increasingly successful by …

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Content Marketing Challenge: Stickify The Content On Your Website (And Hang On To Your Visitors For Longer!)

By |October 1st, 2013|

Marketing your website isn’t all about activities external to your website. In fact, it’s arguable the most important marketing you do is right at home with the content you have on your site. And this is the most important factor in effective content marketing.

After all, your results from marketing a site that is barely worth marketing will be miserable in comparison to marketing a site chock-full of engaging, exciting content designed to attract visitors in their droves and encourage them to stick around.

And this is what stickifying your content is all about – making your content more ‘sticky’ so that when visitors arrive, they stick around for longer … and you get more chance and opportunity to convert them into leads and customers. Makes sense, right?

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Do You Need A Business Newsletter? (Only If You Want To Turn Visitors Into Customers!)

By |September 24th, 2013|

Most people visiting your site for the first time are not ready to purchase immediately … they are instead in the early stages of testing a potential new relationship.

To start with, they don’t know who they’re dealing with, and are fearful of looking a fool by making a hasty and potentially misguided purchasing decision.

They want to get to know you first … people like to feel comfortable and attain some level of trust and sense of connection with a business before at some point making a further commitment and purchasing something.

Think about your own online purchases …

I’d place a wager that it’s rare for you to go straight to a site and make an immediate purchase, without some sense of connection first.

It probably took a few months before you took out your credit card and decided to commit … and this time frame probably only shortened if you already had a sense of connection before you arrived at the site …

Possibly a recommendation from someone, some great content that drew you in, or a sense of widespread usage of and trust in a particular company.

So how can you develop this relationship with a new visitor, who’s possibly never heard of your business before, over a potentially long time frame, so they gradually gain a sense of connection with you, and come to trust you enough to part with their hard-earned cash and make a purchase? […]

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