How to Create a Content Marketing Strategy (And Why You Need One!)
Content marketing consistently delivers high returns. For example, I’ll show you how it’s increased my own search traffic by 66% in just twelve months.
I’m not alone. According to the Content Marketing Institute, 70% of B2B marketers have planned to create more content this year than last. That’s for good reason. In fact, about 70% of businesses now use some form of content marketing.
“If you’re not creating content on the web, you don’t exist.”
Lee Odden, TopRank Online Marketing
Strange then, that only around a third (35%) of content creators do so with a documented content marketing strategy.
As I’ll show you, having a written strategy can make a huge difference to the results you achieve.
But how do you create one?
In this post you’ll discover:
- What a content marketing strategy is
- Why it’s so crucial you have one
- How to create a content marketing strategy – including a free Word template you can download and fill in by simply answering just 6 key questions
- How to keep your content marketing strategy in focus so you actually follow it and put it into action