Update February 2015: Content Marketing Machines referred to in this article have since been superseded by Publishing Channels.

Are you barely keeping your head above water trying to manage social media? Many businesses are in the same boat.

With that perpetual challenge in mind, vWriter.com is today launching the first phase of a unique system designed to push individualized, hand-crafted quality updates to your social media channels on auto-pilot.

It’s the first of its kind (that we’re aware of) in the world, and is very exciting technology.

It frees up your time, your resources, and allows you to concentrate on growing your business … while the system builds your online visibility, your brand, and opens up new and powerful lines of communication with your marketplace.

It makes the management of your social media accounts incredibly easy, and keeps them updated with relevant info even if you’re on vacation, asleep, or just busy running and growing your business.

It doesn’t replace your ability to communicate and engage with your fans and followers, and nor should it. But it does free you up to do so far more effectively.

So how does it work?

Effectively, you just plug in and play, and then a Content Marketing Machine starts running and spreading the word about your business … until you tell it to stop.

Real writers hand-craft updates based on newly published content from RSS or content feeds you supply. This could be your blog, YouTube channel, SlideShare account, even other authoritative blogs that would be helpful to your community. It’s up to you.

These updates are then auto-scheduled for delivery to your social media channels in line with your requirements.

A new machine can be set up in just a couple of minutes … and you can set up as many as you wish.

We’re starting with Twitter, and it allows your Twitter account to be kept updated for you with a regular supply of quality, hand-crafted Tweets, relevant to your audience and to the type of people you want to attract.

You can use a mixture of your own content and/or curated content – it’s completely up to you.

A number of powerful features give you full control, and you can choose to review/edit/request revisions for all updates before they hit your social media accounts.

You can even set up your own bulk data feeds, based on your own uploaded data – eg. you could use it to send regular offers to your audience, relevant quotes, or regular helpful info. All taken care of completely automatically. (BTW, content in your bulk data feeds is sent out as-is, in line with your stated schedule).

But … this is just the start.

We’ll soon be adding in additional social networks like Facebook, LinkedIn and Google+. And then expand the concept further into other high authority socially-connected content-rich platforms to spread your message as far and wide as possible.

Want to see it in action? Grab an account and let us know what you think.