By Steve Shaw|2016-08-03T12:17:39+00:00March 3rd, 2015|
Advertising on Facebook is one of the most powerful forms of online marketing now available.
Unfortunately, many people approach it in a way that loses rather than makes them money. They then reject Facebook advertising as a source of new leads and customers. This also means they lose out on revenue that’s otherwise sitting there waiting for them to take advantage of.
But with a slight shift in approach, they could run ads with a positive ROI (Return on Investment). By doing so, they can claim a new and often very profitable revenue stream for their business.
By Steve Shaw|2015-10-02T07:59:52+00:00August 9th, 2014|
Imagine you want to regularly publish the following type of information through social media:
Popular Quotations. Quotations get a ton of engagement on social media – sending regular quotations out can certainly help capture, entertain and engage your community.
Tips related to your niche. Sell fishing equipment? How about regular fishing tips? Or real estate? What about tips on getting maximum value for your property or selling quickly and efficiently? And how about linking each tip back to a relevant blog post, or video, or SlideShare presentation? Think about how this approach can help increase your traffic over time …
Offers or promotions. Perhaps you have different discount codes you can send out each month, exclusive to your social media following. Or promote different products on a regular cycle.
Images. Images are practically guaranteed to increase engagement on social media and tend to attract some of the highest levels of Shares, Likes and Retweets. Combine with a popular quotation and you can see your engagement levels soar.
By Steve Shaw|2016-08-03T09:23:57+00:00August 8th, 2014|
Update February 2015:Content Marketing Machines referred to in this article have since been superseded by Publishing Channels.
Are you barely keeping your head above water trying to manage social media? Many businesses are in the same boat.
With that perpetual challenge in mind, vWriter.com is today launching the first phase of a unique system designed to push individualized, hand-crafted quality updates to your social media channels on auto-pilot.
It’s the first of its kind (that we’re aware of) in the world, and is very exciting technology.
It frees up your time, your resources, and allows you to concentrate on growing your business … while the system builds your online visibility, your brand, and opens up new and powerful lines of communication with your marketplace.
It makes the management of your social media accounts incredibly easy, and keeps them updated with relevant info even if you’re on vacation, asleep, or just busy running and growing your business.
It doesn’t replace your ability to communicate and engage with your fans and followers, and nor should it. But it does free you up to do so far more effectively.
By Steve Shaw|2016-08-03T10:04:25+00:00July 30th, 2014|
This is the second in my series of three free reports (download the first here), helping you to achieve online visibility and build your brand within your respective marketplace.
My first report examined the challenges facing small businesses to build online visibility, given the significant resources it can take to gain traction on social media and to take advantage of content marketing, and the often limited resources available.
If it’s a struggle to keep on top of just one social network, let alone trying to connect with your potential prospects on the others as well, you’ll know exactly what I mean.
By Steve Shaw|2016-08-03T10:38:26+00:00March 12th, 2014|
LinkedIn isn’t just for your resume. If your business is B2B, LinkedIn can be a primary source of quality traffic and leads. It’s another very effective channel through which to spread your brand and your message through content marketing.
In terms of numbers, LinkedIn currently has 277 million users, and 40% (111 million users) check in daily (source). And these are all predominantly professional, business-oriented users. The potential is obviously significant.
In fact, for B2B business owners, it makes for more sense to concentrate resources on LinkedIn rather than Facebook.
Think about how you use Facebook. Facebook tends to be where people go to socialize, catch up with family and friends, and generally switch off from work-related information. As a result, Facebook users can be far more resistant to business-oriented messages. It’s a bit like talking shop at a dinner party – they’ll go talk to someone else.
In contrast, LinkedIn users log on to work. It’s an active, often daily, part of their professional life. They are there to find nuggets of information of value to their work and their business, to build up a professional network, to look for new opportunities. The contrast is a significant and important one.
By Steve Shaw|2016-08-03T09:25:54+00:00March 4th, 2014|
Did you know there’s an easy way to get more visibility on Twitter and increase your Twitter traffic every time someone tweets your content? This simple method potentially increases click-throughs to your site and raises the profile of your business.
So how does it work?
Twitter has a system called Twitter Cards, which allows site owners to take advantage of expanded, media rich tweets whenever someone tweets their content.
By using Twitter Cards for your blog, any tweets linking to your blog posts contain media rich information, and as such are more visually prominent and appealing. This gives you the benefit of increased visibility, more potential re-tweets, and in general helps promote your content and attract more traffic from Twitter.
By Steve Shaw|2016-08-03T09:27:12+00:00February 18th, 2014|
You might be forgiven for shrugging your shoulders, sighing, and ignoring Google+ as “yet another social network”.
Facebook and Twitter are the big boys in town, and you’re already part of that crowd – who needs that new kid skulking in the corner, Google+?
After all, you’ve heard it’s “like a ghost town” over there. (But look deeper, and you realize the only people saying that are usually those no actual experience of using Google Plus themselves.)
So what are the actual figures? In truth, there are now a billion Google+-enabled accounts with 360 million active users, the +1 button is pressed 5 billion times a day, and they’re growing at over 30% per annum. Hardly ‘ghost town’ figures for a network less than three years old.
Yet, it’s still in infancy, and the best rewards in social networks are nearly always reserved for the early adopters. For business, and with Google Plus gaining momentum on an upward trajectory, it’s a wide open opportunity available right now for you to gain a strong foothold before your competitors even realize they were left behind looking the wrong way.
By ignoring Google+, or seeing it as an annoying sidekick not worthy of attention …
Could You Be In Danger of Making a Catastrophic Misjudgement?
Wait until you’re one of the last out the starting gates, and you may find your competitors in virtually unassailable positions, and find you missed the boat in terms of maximizing the advantages for your own business. And, unless you’re in any doubt, there are significant advantages available …
By Steve Shaw|2016-08-03T12:18:54+00:00February 11th, 2014|
The more content you can share that’s relevant to your industry and speaks to the audience you want to attract, the more you’ll boost your influence and authority within your niche.
The more content you’re sharing, the more visible you become, the more frequently people start to recognize you and your content, the more credibility you attain, the more followers you attract, and so your influence and authority grows.
The problem lies in the constraints on the amount of content you can create, whether financial, time, or other factors. Producing all the content yourself that you need to gain traction on social media and to maintain the consistency required to keep audiences sustained is neither practical nor sustainable.
Fortunately there is an alternative that offers greater benefit … and that’s content curation, which rather than distracting from your own content, serves to enhance, supplement, and add credibility to it. […]
Steve Shaw has spent over a decade helping thousands of businesses worldwide to build publicity and promote themselves using content.
He combines technical expertise with a deep understanding of marketing to create world-beating business automation systems. He created one of the first online automated marketing systems that grew to become one of the top 10,000 most popular sites in the world.
He developed vWriter as a powerful content marketing system, helping businesses build publicity web-wide across multiple high-traffic content platforms.