As one year draws to a close, it’s normal practice for business owners to start reflecting on the year past, and consider what they want to achieve for the coming year and how those goals will be achieved.
Marketing is of course central to business growth and success, and it’s a fast-changing scene. One of the most important changes over the past 12 months is that there is far less distinction between online, digital marketing and more traditional, offline marketing.
As online access and smart phone usage has become ubiquitous and central to most people’s lives across the world, it’s now all just marketing.
Regardless of your type of business, if you want to reach prospects and customers, you have to be where they are. And they are everywhere, and across multiple devices.
The only way to reach them effectively is through content. Content allows you to be where they are, to attract them through ‘pull’, inbound marketing, to build up trust and relationships.
This is of course content marketing – using content for marketing purposes. According to Seth Godin, content marketing is the only marketing that’s left. Those businesses still ignoring it are ignoring marketing and will struggle.
So with content marketing central, how’s it shaping up for the next 12 months?
Here are my key content marketing predictions for 2016…