increase traffic

How To Use Twitter Cards For More Sales And Traffic

By |July 2nd, 2015|

By using Twitter Cards, Tweets linking back to your site no longer contain just text and an optional image or two.

They allow you to create a ‘rich media’ experience for readers. That means additional visual, audio and textual content, with the ability to play video and audio from directly within the timeline.

These enriched Tweets can help them stand out from the pack, build your authority and credibility, and encourage deeper engagement including click-throughs from followers.

In addition, you can use Twitter Cards to capture new leads from directly within the Twitter timeline, and encourage users to visit your website with a special call to action button. Plus, when you choose to promote Tweets that use such cards via Twitter Ads, you can reach whole new audiences.

Presuming you are using a blog to publish the majority of your content and drive the rest of your marketing – as recommended in the “Be Everywhere” Online Marketing Blueprint – implementing Twitter Cards for your business is straightforward and only takes a few minutes. This post shows you how.


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How To Get More Blog Traffic: 101 Essential Tips

By |June 25th, 2015|

Maybe you’ve just started blogging and you’re wondering about the traffic part. Or perhaps you’ve been blogging for a while, and it’s all feeling a bit, well, empty.

You check your traffic stats – again – and feel a bit disheartened. Again. Should you continue? Or is this ‘blogging for traffic’ thing a bit mythical?

It’s easy to lose heart and become demotivated. Far too many give up way, way too soon.

It takes time. The most important tip of all is to hang on in there and keep blogging. For traffic, it’s the best investment you can make.

It also takes certain key tactics that can make all the difference, and accelerate your traffic attraction. This list of 101 essential tips for getting more blog traffic gives you most of them.

Rome wasn’t built in a day, as they say, and you won’t get all of this built and in place at once either. But implement a new tactic every few days or so and you’re one step closer each time.

You’ll start to see your traffic build and your blog transform. You, the influencer. You, the authority. Yes, you. It’s all within reach.


How To Post On LinkedIn Pulse (And Why Every Business Should!)

By |June 11th, 2015|

Need more eyeballs on your content? Posting content on LinkedIn Pulse could be the answer. In fact, as you’ll discover, it gives business owners so many advantages, it should be an integral part of your marketing activities.

This post shows you exactly how to post on LinkedIn Pulse, as well as how to extract the maximum benefit from doing so.


Blog Content Ideas: 10 Easy Ways To Generate Laser-Focused Ideas For Blog Content

By |May 28th, 2015|

Content is of course one of your most important marketing assets. It works 24/7 to attract people to your business. But many business owners struggle to know what to create content about. Or they create content that fails to properly attract their target market.

This post aims to solve both those issues. Here are 10 top ways to come up with new ideas for content that are laser-focused for your target market. You should never be stuck for content ideas again!


LinkedIn: Five Ways To Use LinkedIn For Content Marketing And Traffic

By |March 12th, 2014|

linkedin, traffic, content marketing

LinkedIn isn’t just for your resume. If your business is B2B, LinkedIn can be a primary source of quality traffic and leads. It’s another very effective channel through which to spread your brand and your message through content marketing.

In terms of numbers, LinkedIn currently has 277 million users, and 40% (111 million users) check in daily (source). And these are all predominantly professional, business-oriented users. The potential is obviously significant.

In fact, for B2B business owners, it makes for more sense to concentrate resources on LinkedIn rather than Facebook.

Think about how you use Facebook. Facebook tends to be where people go to socialize, catch up with family and friends, and generally switch off from work-related information. As a result, Facebook users can be far more resistant to business-oriented messages. It’s a bit like talking shop at a dinner party – they’ll go talk to someone else.

In contrast, LinkedIn users log on to work. It’s an active, often daily, part of their professional life. They are there to find nuggets of information of value to their work and their business, to build up a professional network, to look for new opportunities. The contrast is a significant and important one.


Build More Traffic Using Media Rich Tweets – Three Simple Steps!

By |March 4th, 2014|

Did you know there’s an easy way to get more visibility on Twitter and increase your Twitter traffic every time someone tweets your content? This simple method potentially increases click-throughs to your site and raises the profile of your business.

So how does it work?

Twitter has a system called Twitter Cards, which allows site owners to take advantage of expanded, media rich tweets whenever someone tweets their content.

By using Twitter Cards for your blog, any tweets linking to your blog posts contain media rich information, and as such are more visually prominent and appealing. This gives you the benefit of increased visibility, more potential re-tweets, and in general helps promote your content and attract more traffic from Twitter.


Five Ways To Attract New Leads For Your Business Using Old, Tired Content

By |February 25th, 2014|

lead magnet - new leads for your business

It sounds almost magical. Create content for your business and you create profit for your business. The more content you create – presuming it’s good quality of course and targeted to the interests of your market – the more customers you reach and attract.

Think about how you come across businesses you end up purchasing from. Content on blogs, content on social media, content on YouTube, content via email, and so on.

This is the root of content marketing. You market your business through the active creation of content.

And that content continues to work for you often long after its initial creation. People find it via search engines or via other online links or recommendations. They read it, view it or otherwise partake in it, and this begins a relationship you have with them.

(See related content: 10 Sure-Fire Ways to Convert Blog Visitors into Opt-In Leads)

This relationship is further fuelled and strengthened by more content. At some point in that relationship, they may part with their cash and become a customer.

Ongoing communications – yet more content – encourage follow-on purchases. Did you know it can cost between five and ten times more to acquire a new customer than to keep an existing one? It pays to keep in touch.

The issue of course is in how to create all that content to keep your marketing machine all fired up.

The good news is that you don’t have to create it all from scratch.

Presuming you have some content already – and most businesses do – you can reuse and repurpose it in creative ways. As well as opening up new audiences for your business and creating new lead acquisition channels, it also means your original investment in content creation is able to bring even more reward.

Here are five ways in which you can attract new leads for your business using old, tired content.


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Google Plus: Is It Time To Take This New Kid In The Playground Seriously?

By |February 18th, 2014|

Google+ is the new kid in the playground - is it time to take it seriously?

You might be forgiven for shrugging your shoulders, sighing, and ignoring Google+ as “yet another social network”.

Facebook and Twitter are the big boys in town, and you’re already part of that crowd – who needs that new kid skulking in the corner, Google+?

After all, you’ve heard it’s “like a ghost town” over there. (But look deeper, and you realize the only people saying that are usually those no actual experience of using Google Plus themselves.)

So what are the actual figures? In truth, there are now a billion Google+-enabled accounts with 360 million active users, the +1 button is pressed 5 billion times a day, and they’re growing at over 30% per annum. Hardly ‘ghost town’ figures for a network less than three years old.

Yet, it’s still in infancy, and the best rewards in social networks are nearly always reserved for the early adopters. For business, and with Google Plus gaining momentum on an upward trajectory, it’s a wide open opportunity available right now for you to gain a strong foothold before your competitors even realize they were left behind looking the wrong way.

By ignoring Google+, or seeing it as an annoying sidekick not worthy of attention …

Could You Be In Danger of Making a Catastrophic Misjudgement?

Wait until you’re one of the last out the starting gates, and you may find your competitors in virtually unassailable positions, and find you missed the boat in terms of maximizing the advantages for your own business. And, unless you’re in any doubt, there are significant advantages available …


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Ten Top (Timeless) Ways To Drive More Visitors To Your Site (Who Actually Want To Buy From You!)

By |February 4th, 2014|

Let me take a wild guess. You need more visitors to your site. Or rather, you’d like more visitors who actually want to buy from you. If only you could attract more of the right sort of traffic to your site, you know your business would do a whole lot better.

Am I right? Thought so. Truth is, the vast majority of website owners are in the same boat.

Unfortunately many website owners focus solely on SEO, to the exclusion of all else that would build their traffic in a more solid way for the long term. They then end up completely reliant on their ranking as to whether they’re still in business next week or not.

Not the best position to be in, and a dangerous one too with Google’s continual updates to their ranking algorithms.

The good news is that there are several powerful strategies you can use right now that not only drive more traffic to your site, but drive the right kind of traffic (visitors more likely to purchase). Furthermore, they continue to drive it over the long term.

And, unsurprisingly, content marketing lies at the heart of them.

So, rather than putting yourself at the mercy of SEO, by investing your time and effort in these strategies now, they’re likely to still be driving traffic to your site years from now.


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Turning Traditional Guest Posting On Its Head (To Make It Easier And More Effective!)

By |November 26th, 2013|

We’ve recently launched our new Guest Post Plugin for WordPress blogs, attracting dozens of downloads within just hours of publication.

While you can find a full description along with installation instructions and other info on the plugin’s page within WordPress’s plugin directory, this post provides more of a visual tutorial on how to start taking advantage of it.

Firstly, a quick summary of what it does …

Normally with Guest Posting, you’ve got to find suitable blogs in your niche who might like to publish content from you, try to build positive relationships with those bloggers, and try to persuade the odd one or two to publish a post from you.

It works … but it can mean a big investment of time and effort in finding those opportunities.

Our Guest Post Plugin turns that on its head … instead of you seeking out those opportunities, they come to you. A blogger can arrive at your website, like what they read, and then see a link at the end of the post inviting them to request a free, 100% unique, professionally-written version of your blog post (created by our writers) that they can then publish on their own blog.

The blogger would publish the new post as a Guest Post on their own blog, and, as per usual Guest Posting practice, link back to your own site.

It’s virtually zero work for you (you just need to approve requests), and a very straightforward, streamlined process for them too in getting quality, unique content for their blog that they can use for free.

Click here for more information on exactly how it works (there’s no point repeating it all here) … now on with this tutorial …


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