Please note the information in this post is now out of date—click here to see a brand new and updated version for 2021, over on Takanomi’s new blog.
One of the biggest content marketing mistakes people make is only publishing their content in one place or on a single website. Minimal exposure, minimal visibility, minimal results.
If you’re going to create content in the first place, the next job is to give it the widest audience and greatest exposure possible. That means publishing and promoting it in as many places as possible where it’s going to be of benefit to you as a business.
It also involves repurposing content as and where required.
- Create a new version of a post on your blog for publication as a guest post elsewhere.
- Summarize the main points of a post to provide an answer on Quora. Link back to your post for those who want more in-depth information. (Caution: You might run into problems if you do this the wrong way. See the section on Quora below for more information).
Not all these of the places listed here will be suitable for all businesses – but many of them will be. And it’s far from an exhaustive list. As you ramp up your own content marketing activities, develop your own list of places that work for you.
(Note: These are not listed in any kind of order of importance… except perhaps the first).