increase traffic

How To Increase Traffic To Your Blog Using Your RSS Feed

By |November 12th, 2013|

Did you know there’s a really simple way to start growing traffic to your blog (or other sites) right now that’s free, and that most people are currently under-utilizing, if using at all?

A RSS (“Really Simple Syndication“) feed is a common form of XML that allows your content to be distributed far and wide, and attracts links and traffic back to your site.

You can also pick up subscribers who subscribe to your feed through RSS reader software, and are then immediately notified as soon as you publish new content. (The link to our own RSS feed is in the footer of the page.)

As with any other aspect of content marketing, to get the real benefit of RSS, you firstly need to ensure your content has the right level of quality in order to attract attention in the first place and provide real interest and value to your readers.

Get that right, and the rest falls into place naturally …

The good news is that a RSS feed is automatically built into WordPress – you’ll find it at /feed on your blog, e.g. That means you can get started with this immediately …

RSS feeds are on a ton of other content sites as well which you might be adding content to on a regular basis. Sites like YouTube, SlideShare and Medium all provide individualized RSS feeds that you can use to further syndicate your content and promote your business.

So let’s look at the first of two free but powerful ways to get your RSS feed out there right now and working hard for your business … it’s information you can take advantage of immediately.


Repurposing Content: Eleven Ways To Grow Your Content Tree™ And Gain Visibility For Your Business

By |November 5th, 2013|

Repurposing content involves leveraging your existing content for multiple purposes. This means that from a single root piece of content, you can grow a Content Tree™ with multiple branches, each attracting different benefits for your business.

It’s a cost and time efficient way to spread the word about your business across different media and reach different groups of people who would otherwise be unaware of your presence.

And the best bit is, the content you create and disseminate will stick around for a long time and continue to build value for your business long after the content was created.

So how do you go about it, and where do you start? This post introduces you to’s Content Tree Methodology™ and aims to give you some ideas to start incorporating the practice of repurposing content into your own business …