Did you know there’s a really simple way to start growing traffic to your blog (or other sites) right now that’s free, and that most people are currently under-utilizing, if using at all?
A RSS (“Really Simple Syndication“) feed is a common form of XML that allows your content to be distributed far and wide, and attracts links and traffic back to your site.
You can also pick up subscribers who subscribe to your feed through RSS reader software, and are then immediately notified as soon as you publish new content. (The link to our own RSS feed is in the footer of the page.)
As with any other aspect of content marketing, to get the real benefit of RSS, you firstly need to ensure your content has the right level of quality in order to attract attention in the first place and provide real interest and value to your readers.
Get that right, and the rest falls into place naturally …
The good news is that a RSS feed is automatically built into WordPress – you’ll find it at /feed on your blog, e.g. http://yourblog.com/feed. That means you can get started with this immediately …
RSS feeds are on a ton of other content sites as well which you might be adding content to on a regular basis. Sites like YouTube, SlideShare and Medium all provide individualized RSS feeds that you can use to further syndicate your content and promote your business.
So let’s look at the first of two free but powerful ways to get your RSS feed out there right now and working hard for your business … it’s information you can take advantage of immediately.