Helping Your Business Grow Traffic, Build Engagement, and Be Everywhere

  • Helping Your Business Grow Traffic, Build Engagement, and Be Everywhere

Hey, thanks for dropping by... we've since moved to EverywhereMarketer.com — this blog is no longer updated and maintained.

Come join us over at EverywhereMarketer and keep updated with the latest info.

How To Increase Traffic To Your Blog Using Your RSS Feed: Part Two

In last week’s post, the first part of a tutorial on increasing traffic to your blog using your RSS feed, I showed you how to submit your RSS feed to RSS/blog directories, along with what I consider to be the top 15 RSS directories.

In this post, I show you a second and powerful way to put your RSS feed to work promoting and building visibility for your site. Again, it’s very easy to set up, only takes a few minutes, and once done works for you on auto-pilot on an ongoing basis … a.k.a. worth doing!

Presuming you’re on Twitter, Facebook or LinkedIn, this involves adding your blog’s RSS feed to your vWriter.com account and then driving traffic to your blog via your social media account(s) automatically. Every time your blog is updated with a new post, your Twitter, Facebook and/or LinkedIn feed will be be auto-updated too.

[…]

By |November 19th, 2013|content marketing, increase traffic|3 Comments
Read More

How To Increase Traffic To Your Blog Using Your RSS Feed

Did you know there’s a really simple way to start growing traffic to your blog (or other sites) right now that’s free, and that most people are currently under-utilizing, if using at all?

A RSS (“Really Simple Syndication“) feed is a common form of XML that allows your content to be distributed far and wide, and attracts links and traffic back to your site.

You can also pick up subscribers who subscribe to your feed through RSS reader software, and are then immediately notified as soon as you publish new content. (The link to our own RSS feed is in the footer of the page.)

As with any other aspect of content marketing, to get the real benefit of RSS, you firstly need to ensure your content has the right level of quality in order to attract attention in the first place and provide real interest and value to your readers.

[…]

By |November 12th, 2013|content marketing, increase traffic|12 Comments
Read More

Repurposing Content: Eleven Ways To Grow Your Content Tree™ And Gain Visibility For Your Business

Repurposing content involves leveraging your existing content for multiple purposes. This means that from a single root piece of content, you can grow a Content Tree™ with multiple branches, each attracting different benefits for your business.

It’s a cost and time efficient way to spread the word about your business across different media and reach different groups of people who would otherwise be unaware of your presence.

And the best bit is, the content you create and disseminate will stick around for a long time and continue to build value for your business long after the content was created.

So how do you go about it, and where do you start? This post introduces you to vWriter.com’s Content Tree Methodology™ and aims to give you some ideas to start incorporating the practice of repurposing content into your own business …

[…]

By |November 5th, 2013|content marketing, increase traffic, website content strategy|1 Comment
Read More

Building Long-Term, Dependable Traffic: Brick By Solid Brick …

Imagine the situation…

You have a website containing dozens if not hundreds of pages containing quality, valuable information. Your site covers all manner of different topics related to your niche.

The search engines love it. Over time you have built up an ‘authority’ site … one content brick at a time … and they have your different pages ranked under a ton of different search terms. They send you visitors every single day who have a real interest in what you have to offer. Potential customers, all of them.

Essentially, it’s traffic on auto-pilot.

It’s not just content on your own site … you’ve also spread your content ‘bricks’ far and wide, and built up similar content on various other sites. (Why the brick analogy? … I’ll explain more soon …)

For example, you have articles, press releases, videos, guest posts, other contributions to blogs, white papers, and so on. All this content similarly attracts readers and directs them straight through to your website.

With all your content building both attracting and sending you traffic on a continuous basis, you couldn’t turn off the traffic tap even if you tried.

[…]

By |October 29th, 2013|content marketing, website content strategy|Comments Off on Building Long-Term, Dependable Traffic: Brick By Solid Brick …
Read More

Content Optimization: Using Content To Improve Search Engine Ranking

In my previous post on website content strategy (and yes, you do need one), I talked about how to do keyword research to enable you to then create content your prospective customers are actively looking for.

Effectively you’re developing a wide range of bait through which you attract your marketplace, and hook them into your website.

But how do you ensure your content is optimized for the keywords you focus on, so you get search engine rankings for your bait, and attract click-throughs from potential customers?

I’ve been involved in search engine optimization for over a decade, have numerous #1, top three and first page listings for a wide range of keywords, including #1 placements for keywords with millions of competing results, and have done for years (including seeing off numerous Google algorithm onslaughts that have devastated other sites and businesses) … so know a thing or two about what it takes to rank, and rank well, over extended periods.

I’m not talking about gimmicks, or the latest shady practice that might work now but will get you stung long-term … but creating the type of site that delivers exactly the type of value Google wants to deliver to its users, and the type of site they can’t help but rank well because it’s best of breed and not doing so would be a disservice to their users.

[…]

By |October 22nd, 2013|content optimization, website content strategy|2 Comments
Read More

How To Do Keyword Research For SEO

One of the keys for a successful website content strategy is creating content that appeals to your specific marketplace. You need to create content your prospective customers are actively looking for.

How do you know what they are looking for?

The answer of course lies in doing effective keyword research.

While you should always focus your content primarily on providing value to the visitor, you use the results of your keyword research to optimize the content for search.

In doing so, you can have long-term content assets in the search engines that continue delivering quality leads to your business for years.

[…]

By |October 15th, 2013|keyword research, website content strategy|14 Comments
Read More

Recipe For Online Success: The 5 Simple Ingredients For A Successful Website

What makes a successful website? Is there a simple recipe we can follow for online success?

You can define success as you wish, but for a successful business website it needs to have two main attributes:

  1. A continual flow of traffic – not just any traffic, but traffic consisting of visitors who actually have an interest in what the site has to offer (a.k.a. targeted traffic). This traffic might come from a variety of sources, such as paid advertising, links back to your site from content on other sites, referrals and recommendations, search engines, offline content, and so on.
  2. The ability to monetize that traffic – those visitors – into sales. So whether it happens more immediately or over a longer period of time, you build (or further strengthen) your relationship with the visitor, until purchasing from you seems to be the next logical step for them to take. And once that visitor becomes a customer of course, you then continue to build that relationship, selling them products and/or services of interest to them.

And then once you have those two attributes in place, you can make a successful website increasingly successful by …

[…]

By |October 8th, 2013|content marketing|1 Comment
Read More

Content Marketing Challenge: Stickify The Content On Your Website (And Hang On To Your Visitors For Longer!)

Marketing your website isn’t all about activities external to your website. In fact, it’s arguable the most important marketing you do is right at home with the content you have on your site. And this is the most important factor in effective content marketing.

After all, your results from marketing a site that is barely worth marketing will be miserable in comparison to marketing a site chock-full of engaging, exciting content designed to attract visitors in their droves and encourage them to stick around.

And this is what stickifying your content is all about – making your content more ‘sticky’ so that when visitors arrive, they stick around for longer … and you get more chance and opportunity to convert them into leads and customers. Makes sense, right?

[…]

By |October 1st, 2013|content marketing|Comments Off on Content Marketing Challenge: Stickify The Content On Your Website (And Hang On To Your Visitors For Longer!)
Read More

Do You Need A Business Newsletter? (Only If You Want To Turn Visitors Into Customers!)

Most people visiting your site for the first time are not ready to purchase immediately … they are instead in the early stages of testing a potential new relationship.

To start with, they don’t know who they’re dealing with, and are fearful of looking a fool by making a hasty and potentially misguided purchasing decision.

They want to get to know you first … people like to feel comfortable and attain some level of trust and sense of connection with a business before at some point making a further commitment and purchasing something.

Think about your own online purchases …

I’d place a wager that it’s rare for you to go straight to a site and make an immediate purchase, without some sense of connection first.

It probably took a few months before you took out your credit card and decided to commit … and this time frame probably only shortened if you already had a sense of connection before you arrived at the site …

Possibly a recommendation from someone, some great content that drew you in, or a sense of widespread usage of and trust in a particular company.

So how can you develop this relationship with a new visitor, who’s possibly never heard of your business before, over a potentially long time frame, so they gradually gain a sense of connection with you, and come to trust you enough to part with their hard-earned cash and make a purchase? […]

By |September 24th, 2013|content marketing|Comments Off on Do You Need A Business Newsletter? (Only If You Want To Turn Visitors Into Customers!)
Read More

5 Profitable Reasons For Outsourcing Your Content Creation (Your Business Will Thank You!)

You may have heard it said that “content makes the web go ’round”.

It’s completely true, and when you start to market your business and website online, you soon discover that it involves a lot of writing. The same applies to offline marketing. Many of the most effective and popular forms of online marketing even involve creating content every day or week on an ongoing basis.

Here’s just a few such activities, all of which involve writing content:

  • Blog posts – like this!
  • Articles.
  • White papers.
  • Email messages.
  • Copy writing (sales copy etc.).
  • Scripts for audio or video.

In fact, when promoting your business there are only a few activities that don’t involve writing content to one degree or another.

But what if it’s not your strong point? Does trying to write effectively feel like going back to school? You would be forgiven for asking …

[…]

By |September 17th, 2013|outsourcing|Comments Off on 5 Profitable Reasons For Outsourcing Your Content Creation (Your Business Will Thank You!)
Read More